{"id":25443,"date":"2022-08-17T09:00:24","date_gmt":"2022-08-17T06:00:24","guid":{"rendered":"https:\/\/affise.com\/?p=25443"},"modified":"2025-08-04T12:31:37","modified_gmt":"2025-08-04T09:31:37","slug":"7-essential-steps-to-find-the-right-partners","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/7-essential-steps-to-find-the-right-partners\/","title":{"rendered":"7 Essential Steps to Find the Right Partners"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25443\" class=\"elementor elementor-25443\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dac09dc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dac09dc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d5d3ca3\" data-id=\"d5d3ca3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c10bf79 elementor-widget elementor-widget-text-editor\" data-id=\"c10bf79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Whether you&#8217;ve been considering the idea or have already started launching a partner program, there\u2019s a painful reality that every digital marketer needs to be aware of: finding the best partners is not easy, but having them on your side is essential.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15addea elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"15addea\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"507\" height=\"445\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/Brands-That-Nail-Partner-Marketing.jpg\" class=\"attachment-full size-full wp-image-25444\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">Brands That Nail Partner Marketing<\/p><a href=\"https:\/\/affise.com\/blog\/brands-that-nail-partner-marketing\/\" class=\"elementor-image-box-learnmore advertising__link\">Learn now \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cf21e77 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf21e77\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3927273\" data-id=\"3927273\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e8c0cc3 elementor-widget elementor-widget-text-editor\" data-id=\"e8c0cc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An ideal partner connects with your brand, has common interests, a similar audience, and most importantly, is someone you can trust. Teaming up with partners based on your needs is an excellent way to get great outcomes and improve your strategies and campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Brands can expand awareness, create multichannel tactics, and try demographics by paying only for the results. This article will cover the most important criteria to consider when choosing your ideal partner and what to consider.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76597cd elementor-widget elementor-widget-image\" data-id=\"76597cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/08\/pexels-gustavo-fring-3874035-1-scaled.jpg\" class=\"attachment-large size-large wp-image-25664\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f7d4db7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f7d4db7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68d0d7c\" data-id=\"68d0d7c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d7a514 elementor-widget elementor-widget-text-editor\" data-id=\"3d7a514\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>What are the types of partner marketing?<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3277542 elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"3277542\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img decoding=\"async\" width=\"425\" height=\"461\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/A-Beginners-Guide-to-the-Types-of-Partner-Marketing.jpg\" class=\"attachment-full size-full wp-image-25446\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">A Beginner\u2019s Guide to the Types of Partner Marketing<\/p><a href=\"https:\/\/affise.com\/blog\/partner-marketing-guide\/\" class=\"elementor-image-box-learnmore advertising__link\">Learn now \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8aaeb2f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8aaeb2f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-529e8d3\" data-id=\"529e8d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d284be1 elementor-widget elementor-widget-text-editor\" data-id=\"d284be1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It takes a comprehensive and consistent study to understand the type of partner marketing best for each business. Let&#8217;s start by better understanding what partner marketing is.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Essentially, partner marketing is any strategically thought out collaboration between a brand and individuals or a company working together to achieve common goals. Brands pay only for the results. When the partner completes any desired action, they get a commission. Below, we&#8217;ll look at some types of partners:<\/span><\/p><h3><b>Influencers<\/b><\/h3><p><span style=\"font-weight: 400;\">More and more, influencers are conquering their space within brand campaigns and bringing satisfactory results. An influencer has a fan base that trusts his word and his recommendations. He also knows his audience deeply. Thus, brands that find influencers with common values stand a great chance of expanding their content to a new customer base.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87b7e49 elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"87b7e49\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img loading=\"lazy\" decoding=\"async\" width=\"479\" height=\"442\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/How-eCommerce-can-benefit-from-Influencer-Marketing.jpg\" class=\"attachment-full size-full wp-image-25447\" alt=\"How eCommerce can benefit from Influencer Marketing\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">How eCommerce can benefit from Influencer Marketing<\/p><a href=\"https:\/\/affise.com\/blog\/why-should-influencer-marketing-be-a-part-of-the-ecommerce-growth-strategy\/\" class=\"elementor-image-box-learnmore advertising__link\">Learn now \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c22411e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c22411e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f8d0db\" data-id=\"5f8d0db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d93562 elementor-widget elementor-widget-text-editor\" data-id=\"8d93562\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Affiliate marketing<\/b><\/h3><p><span style=\"font-weight: 400;\">Affiliates can also be influencers, but in this case, the concept of an affiliate can be a bit broader and include bloggers and other content creators. Brands provide affiliate links, which can be used on blogs, social media, and google ads. Each time someone purchases through the link, affiliates receive a commission boosted by the brand.<\/span><\/p><p><span style=\"font-weight: 400;\">Undoubtedly, an affiliate program can benefit any business, but this partnership works well for eCommerce, beauty, apparel, technology, healthcare, and subscription businesses.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14c2674 elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"14c2674\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img loading=\"lazy\" decoding=\"async\" width=\"369\" height=\"452\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/08\/What-is-an-Affiliate-Program.jpg\" class=\"attachment-full size-full wp-image-25665\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">What is an Affiliate Program? How it Works & Why You Need One<\/p><a href=\"https:\/\/affise.com\/blog\/what-is-an-affiliate-program\/\" class=\"elementor-image-box-learnmore advertising__link\">Learn now \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27eeb3d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27eeb3d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4689d8e\" data-id=\"4689d8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dd0be3 elementor-widget elementor-widget-text-editor\" data-id=\"7dd0be3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Referral partnerships<\/b><\/h3><p><span style=\"font-weight: 400;\">These partners are customers who already know and recommend your brand. They help spread the word about your products and services to family and friends.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Unlike an affiliate, which promotes your products to the audience of a platform, referral partners promote your brand within a circle of known people, making recommendations gain a high conversion power. Creating an incentive program can encourage loyal customers to engage and talk more about your brand.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4871915 elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"4871915\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img loading=\"lazy\" decoding=\"async\" width=\"475\" height=\"394\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/08\/What-is-a-referral-program-and-8-examples-that-work.jpg\" class=\"attachment-full size-full wp-image-25666\" alt=\"What is a referral program and 8 examples that work\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">What is a referral program and 8 examples that work<\/p><a href=\"https:\/\/affise.com\/blog\/referral-program\/\" class=\"elementor-image-box-learnmore advertising__link\">Learn now \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54a50d0 elementor-widget elementor-widget-text-editor\" data-id=\"54a50d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Ambassador programs<\/b><\/h3><p><span style=\"font-weight: 400;\">Ambassadors are authorities in their niche. To start with an ambassador program, a brand forms long-term partnerships with trusted ones that fit into the brand&#8217;s niche. They will promote the brand to their followers online and in person, using their content channels.<\/span><\/p><p><span style=\"font-weight: 400;\">It differs from an affiliate program; an ambassador&#8217;s priority is to form genuine relationships with their audience and share how your brand matches with them.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f41ded elementor-widget elementor-widget-image\" data-id=\"7f41ded\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/pexels-olia-danilevich-5313161-1-scaled.jpg\" class=\"attachment-large size-large wp-image-25448\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-999b0fe elementor-widget elementor-widget-text-editor\" data-id=\"999b0fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Choosing your partners based on your needs<\/b><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13592ad elementor-widget elementor-widget-text-editor\" data-id=\"13592ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00a0<\/h3><ul class=\"list-number\"><li class=\"list-number__item\"><span class=\"list-number__count\">1<\/span><br \/><span style=\"font-size: 14pt;\"><strong>Study your target audience<\/strong><\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03b4013 elementor-widget elementor-widget-text-editor\" data-id=\"03b4013\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As we described in the previous article about the first steps to creating a partner program, you probably already have your goals clearly defined.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ba8fd9 elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"9ba8fd9\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img loading=\"lazy\" decoding=\"async\" width=\"507\" height=\"438\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/08\/First-Steps-To-Creating-A-Successful-Partner-Program.jpg\" class=\"attachment-full size-full wp-image-25667\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">How to start a successful partner program?<\/p><a href=\"https:\/\/affise.com\/blog\/first-steps-to-creating-a-successful-partner-program\/\" class=\"elementor-image-box-learnmore advertising__link\">Learn now \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c378905 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c378905\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a10bd93\" data-id=\"a10bd93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-230c848 elementor-widget elementor-widget-text-editor\" data-id=\"230c848\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The more you know your target market, the better your chances are of finding partners that make sense for your brand. Therefore, study your target audience and look for partners with a similar target market. For instance, the partner could be in the same industry as your brand.<\/span><\/p><p><span style=\"font-weight: 400;\">Teaming up with a partner your target audience would benefit from is critical. Your partner should have helpful, engaging content that genuinely helps your target audience.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0084af0 elementor-widget elementor-widget-image\" data-id=\"0084af0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1708\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/pexels-mikael-blomkvist-6476254-scaled.jpg\" class=\"attachment-large size-large wp-image-25450\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c9283b elementor-widget elementor-widget-text-editor\" data-id=\"5c9283b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00a0<\/h3><ul class=\"list-number\"><li class=\"list-number__item\"><span class=\"list-number__count\">2<\/span><br \/><b>Investigate your partners<\/b><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b156fd elementor-widget elementor-widget-text-editor\" data-id=\"4b156fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Look for partners that fit your target market in the right geographic region. Research your prospective partners before contacting them. For this purpose, you can use Google to learn more about your partners&#8217; credentials or check their social media channels.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Explore where their name appears online and their online presence in general. The goal is to come up with ideas on how your brand and your potential partner can work together to influence consumers.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-654f3a0 elementor-widget elementor-widget-text-editor\" data-id=\"654f3a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00a0<\/h3><ul class=\"list-number\"><li class=\"list-number__item\"><span class=\"list-number__count\">3<\/span><br \/><b>Find out the values<\/b><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31d07b3 elementor-widget elementor-widget-text-editor\" data-id=\"31d07b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before starting with a partner, see which goal he can help your brand to achieve based on your business plan. Basically, there are many opportunities that a partner can fulfill, some of which we can highlight:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase your customer or member base;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expand the awareness of your brand;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make your brand known to an audience that has never heard of you.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The right partner will help your brand smoothly achieve these goals. Thus, you must ensure that your partner&#8217;s and brand&#8217;s values match. Avoid partnering with a brand whose values or image are at odds with yours.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bfd97cc elementor-widget elementor-widget-text-editor\" data-id=\"bfd97cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00a0<\/h3><ul class=\"list-number\"><li class=\"list-number__item\"><span class=\"list-number__count\">4<\/span><br \/><b>Set measurable goals for the partners<\/b><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8e8172 elementor-widget elementor-widget-text-editor\" data-id=\"b8e8172\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It is essential to ensure that the goals you set are measurable. This way, it will be easier to track each partner&#8217;s performance. Below are some of the most common types of quantifiable metrics for your partner program to increase:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase leads from a specific audience (or channel) by X%;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate conversions from a particular audience by X %;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase the number of visitors to a website by X%;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rise the number of followers (or engagement on social media) by X%.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate the minimum revenue of X from the partner program can be per month, quarter or year.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Your business will achieve sustainable growth through your partner program by tracking these metrics. Each time you collect the data you want, ensure you organize it well so you can refer back to it when needed.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4e6d9cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4e6d9cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f88c0bc\" data-id=\"f88c0bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f9cd7e9 elementor-widget elementor-widget-text-editor\" data-id=\"f9cd7e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00a0<\/h3><ul class=\"list-number\"><li class=\"list-number__item\"><span class=\"list-number__count\">5<\/span><br \/><b>Reward your partners to keep them motivated<\/b><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c9eba elementor-widget elementor-widget-text-editor\" data-id=\"45c9eba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consistent success is just as important for your brand as for your partners. Rewards are key to keeping them motivated and engaged in your campaigns. In addition, partners who excel deserve to be rewarded for their efforts.<\/span><\/p><p><span style=\"font-weight: 400;\">You should set the reward upfront, and the model can vary depending on the specific partner program you run. It&#8217;s all about the mutual benefits. So make sure you value your partner while promoting your brand.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57971fa elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"57971fa\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img loading=\"lazy\" decoding=\"async\" width=\"356\" height=\"315\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/08\/How-to-Calculate-Affiliate-Marketing-Commissions.jpg\" class=\"attachment-full size-full wp-image-25668\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">How to Calculate Affiliate Marketing Commissions?<\/p><a href=\"https:\/\/affise.com\/blog\/how-to-set-affiliate-marketing-commission-guide\/\" class=\"elementor-image-box-learnmore advertising__link\">Learn now \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-859d157 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"859d157\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-408cb02\" data-id=\"408cb02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fee88b elementor-widget elementor-widget-text-editor\" data-id=\"9fee88b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00a0<\/h3><ul class=\"list-number\"><li class=\"list-number__item\"><span class=\"list-number__count\">6<\/span><br \/><b>Support your partners throughout the process<\/b><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e9a6cb elementor-widget elementor-widget-text-editor\" data-id=\"6e9a6cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As with any shared growth process, you need to be committed to helping your partner get better and better at developing and promoting their campaigns. When a partner first signs up for your program, you need to take the time to educate them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Prepare everything so you can give them more details about your company, how your campaigns are run, the analytics metrics, and your expectations from your partners. This will make them much more likely to promote your brand effectively.<\/span><\/p><p><span style=\"font-weight: 400;\">For more experienced partners or those who have been with your program for a while, it&#8217;s important to keep them updated on your brand. It&#8217;s a good idea to set up a custom partner portal to provide all the resources you need, such as training and other educational resources, and have them ready to answer any questions you may have.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53accd7 elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"53accd7\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img loading=\"lazy\" decoding=\"async\" width=\"337\" height=\"329\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/08\/Build-a-Partner-Portal-Your-Partners-Wouldnt-Want-to-Leave.jpg\" class=\"attachment-full size-full wp-image-25669\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">Build a Partner Portal Your Partners Wouldn\u2019t Want to Leave<\/p><a href=\"https:\/\/affise.com\/blog\/how-to-create-a-partner-portal\/\" class=\"elementor-image-box-learnmore advertising__link\">Learn now \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ce27d4e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ce27d4e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-77affd4\" data-id=\"77affd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-90be901 elementor-widget elementor-widget-image\" data-id=\"90be901\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/07\/pexels-cottonbro-5054351-scaled.jpg\" class=\"attachment-large size-large wp-image-25449\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-801b8c7 elementor-widget elementor-widget-text-editor\" data-id=\"801b8c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00a0<\/h3><ul class=\"list-number\"><li class=\"list-number__item\"><span class=\"list-number__count\">7<\/span><br \/><b>Contact your partners directly <\/b><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f9035a elementor-widget elementor-widget-text-editor\" data-id=\"9f9035a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As you have seen, ideal partner recruitment is essentially a multi-phase process. After researching, learning, and discovering who is the perfect partner for your program, it is time to contact the chosen ones. You will likely need a comprehensive platform to help you manage your partners effectively without spending much time.<\/span><\/p><p><span style=\"font-weight: 400;\">If you are looking for a SaaS platform to help you with this process, check out Affise Reach. With Reach, you&#8217;ll be able to contact your partners directly, without any third parties, and manage your entire campaign with complete security. In the end, finding the right partner will be easier if you talk directly with them about your business, goals, and proposal.<\/span><\/p><p><span style=\"font-weight: 400;\">Reach allows your brand to build and manage partnerships easily. It also provides all the tools you need to track your partners and follow your goals. This way, you can see what is going well and what needs improvement and consider a multichannel strategy.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2244016 elementor-widget elementor-widget-text-editor\" data-id=\"2244016\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>To sum up<\/b><\/h2><p><span style=\"font-weight: 400;\">Influencers, affiliates, and other partners are changing how consumers interact with and perceive ads. Brands that have worked with partners have reaped great results, as much of a partner program&#8217;s success is due to the partner&#8217;s work.<\/span><\/p><p><span style=\"font-weight: 400;\">As we explore in this article, finding the right partners is a process that involves planning and strategy. However, it is perfectly possible to find the perfect match. Let&#8217;s recap the steps, but remember that you can return to this article as often as you feel you need to:<\/span><\/p><p><b>1 &#8211; Study your target audience: <\/b><span style=\"font-weight: 400;\">Learn as much as possible about your target market.<\/span><\/p><p><b>2 &#8211; Investigate your partners<\/b><span style=\"font-weight: 400;\"> using search engines like Google and social media to find out more about your partner&#8217;s online presence.<\/span><\/p><p><b>3 &#8211; Find out the values:<\/b><span style=\"font-weight: 400;\"> Establish a value for each partner.<\/span><\/p><p><b>4 &#8211; Set measurable goals:<\/b><span style=\"font-weight: 400;\"> Know your goals to track them smoothly.<\/span><\/p><p><b>5 &#8211; Reward your partners to keep them motivated: <\/b><span style=\"font-weight: 400;\">Define how you will recognize the efforts of your most committed partners and tell them about it at the start of the partnership.<\/span><\/p><p><b>6 &#8211; Support your partners throughout the process: <\/b><span style=\"font-weight: 400;\">Provide training and support materials to your partners.<\/span><\/p><p><b>7 &#8211; Contact your partners directly: <\/b><span style=\"font-weight: 400;\">Use a platform that allows you to send messages directly to your partners to tell them more about your brand and proposition.<\/span><\/p><p><span style=\"font-weight: 400;\">If you are looking for a complete platform to help you every step of the way, it&#8217;s time to try Reach. Talk to one of our customer success agents and get your plans off the ground.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e46b46 elementor-widget elementor-widget-request-free-trial\" data-id=\"1e46b46\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\"><p><span style=\"font-weight: 400;\">Find the right partners to build a successful and long-term relationship<\/span><\/p><\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/reach\/\" >\n                        <button class=\"request-phrase__button\">\n                            Try Affise Reach                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Whether you&#8217;ve been considering the idea or have already started launching a partner program, there\u2019s a painful reality that every digital marketer needs to be aware of: finding the best partners is not easy, but having them on your side is essential. Brands That Nail Partner Marketing Learn now \u2192 An ideal partner connects with [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":25631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[213,182,275,276],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Choose the Best Partners: 7 Key Steps<\/title>\n<meta name=\"description\" content=\"Follow these 7 essential steps to identify, vet, and build strong partnerships. 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