{"id":25525,"date":"2022-08-12T10:36:34","date_gmt":"2022-08-12T07:36:34","guid":{"rendered":"https:\/\/affise.com\/?p=25525"},"modified":"2025-08-08T13:50:05","modified_gmt":"2025-08-08T10:50:05","slug":"online-customer-acquisition-tactics-for-ecommerce","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/online-customer-acquisition-tactics-for-ecommerce\/","title":{"rendered":"Online Customer Acquisition Tactics for Ecommerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"25525\" class=\"elementor elementor-25525\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c5ae223 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c5ae223\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-730a7bd\" data-id=\"730a7bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4dfe43f elementor-widget elementor-widget-text-editor\" data-id=\"4dfe43f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s news to nobody that a commercial organization needs new customers in order to survive. Whether your business is a startup or is as established as commerce itself, you need to think about getting more paying customers. This means, in short, lead generation.<\/span><\/p><p><span style=\"font-weight: 400;\">Sure, customer loyalty is a welcome feature, but there\u2019s simply no denying that an element of churn has to be built into your business model. This way, not only do you have growth, but you\u2019re protected from customer base shrinkage when individuals move on, for whatever reason.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One of the most important ways to go about customer acquisition is the marketing partnership approach. There are numerous case studies that show how effective this can be. For example, online gaming developers <\/span><a href=\"https:\/\/affise.com\/case_studies\/wargaming\/\"><span style=\"font-weight: 400;\">Wargaming<\/span><\/a><span style=\"font-weight: 400;\"> saw an increase in revenue of 250% by using the services of <\/span><a href=\"https:\/\/affise.com\/\"><span style=\"font-weight: 400;\">affise.com<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, there\u2019s a heap of customer acquisition tactics you can use in the modern marketplace, including email marketing, SEO factors, etc which an ecommerce body can use its marketing spend on, which we shall go through. Before we do this, though, let\u2019s look at one of the main factors for a marketing team to consider in all this, which is customer acquisition cost.<\/span><\/p><h2><span style=\"font-weight: 400;\">What do we mean by customer acquisition cost?<\/span><\/h2><p><span style=\"font-weight: 400;\">It\u2019s a commonly known statistic that it costs more to attract a new customer than it does to retain an existing one. You might be surprised to learn how much more. Anywhere between <\/span><a href=\"https:\/\/sharpencx.com\/loyal-customers-vs-new-customers\/\"><span style=\"font-weight: 400;\">5 and 25 times more<\/span><\/a><span style=\"font-weight: 400;\"> is the current reckoning. However, you can\u2019t avoid the need to get yourself new customers. It\u2019s simply not sustainable.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, you have to think carefully about how much it sets your company back to acquire a customer. In other words, you need to consider the customer acquisition cost (CAC).<\/span><\/p><p><span style=\"font-weight: 400;\">A CAC figure is reached by adding together all the outlay in terms of advertising expenditure, content marketing, marketing campaigns, inventory maintenance, and marketing budgets then dividing that total by the total number of new customers that this advertising effort has brought in.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This figure will vary, a lot, depending on the nature of the industry, in much the same manner as other metrics show variance such as conversion rate by industry.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-571443e elementor-widget elementor-widget-html\" data-id=\"571443e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\r\n.blog-intro .blog-intro__title_center {\r\n    top: 35%;\r\n    max-width: 500px;\r\n    margin: 0;\r\n}\r\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9703a73 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9703a73\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1a8d5d2\" data-id=\"1a8d5d2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bf451c elementor-widget elementor-widget-image\" data-id=\"6bf451c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"599\" height=\"436\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/08\/customer-acquisition-cost.png\" class=\"attachment-large size-large wp-image-25528\" alt=\"customer acquisition cost\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (demandjump.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a9791e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6a9791e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-89d0c4c\" data-id=\"89d0c4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4085d74 elementor-widget elementor-widget-text-editor\" data-id=\"4085d74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As you can see, at the more expensive end of the spectrum is software. Why is this? Buying SaaS products should not be impulse purchases. There are a whole host of decisions to make, and there are a lot of other options available. For this reason, the sales company has to put in the extra effort to woo potential customers.<\/span><\/p><p><span style=\"font-weight: 400;\">If your online store business is finding CACs too high and is looking for ways to get a better return on investment from its online marketing budget, there\u2019s <\/span><a href=\"https:\/\/affise.com\/blog\/optimize-your-marketing-budget\/\"><span style=\"font-weight: 400;\">help available<\/span><\/a><span style=\"font-weight: 400;\">. But now let\u2019s turn our attention to the different tactics you can employ to secure customer acquisition.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Attracting interest for your ecommerce business<\/span><\/h2><p><span style=\"font-weight: 400;\">Before the customer sets eyes on your products, you need to stand out from the crowd and encourage traffic. A tried and tested method is to get your SEO up to scratch.<\/span><\/p><p><span style=\"font-weight: 400;\">If you want to think seriously about <\/span><a href=\"https:\/\/affise.com\/blog\/ecommerce-customer-acquisition-model\/\"><span style=\"font-weight: 400;\">ecommerce customer acquisition<\/span><\/a><span style=\"font-weight: 400;\">, you need to think about search engine optimization (SEO). Why is this? The main reason is visibility. The higher your ecommerce store is in the list of results, the more easily you will be for customers to spot. Not just this though &#8211; the higher up the list you are, the more customers that will trust you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, how do you get yourself up the SERP (search engine results page), thereby benefitting the customer acquisition process? There are <\/span><a href=\"https:\/\/blog.rankingcoach.com\/en\/the-6-keys-elements-of-a-good-seo-strategy?a=adwords&amp;utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=collector&amp;utm_content=%7Badgroup%7D&amp;utm_term=&amp;gclid=CjwKCAiA9tyQBhAIEiwA6tdCrHZQRZFHWR9L64f1e3KBNY8SrzmUZQJfidU4qaK8ebFQa3_M5E4abhoCFckQAvD_BwE\"><span style=\"font-weight: 400;\">good sources<\/span><\/a><span style=\"font-weight: 400;\"> out there that can help with getting your SEO strategy off the ground, so we won\u2019t go into those details here. Start by coming up with a keyword niche for your business, then work on fine-tuning until you\u2019re getting the results you want.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Email marketing<\/span><\/h2><p><span style=\"font-weight: 400;\">This is a marketing option that is fairly long in the tooth compared to some of the other channels. However, email marketing has survived as a popular customer acquisition tool simply because it is effective, with a relatively low CAC.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5d2d685 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5d2d685\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f694820\" data-id=\"f694820\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-43f571d elementor-widget elementor-widget-image\" data-id=\"43f571d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1381\" height=\"717\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/08\/customer-engagement.png\" class=\"attachment-large size-large wp-image-25532\" alt=\"customer engagement\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (superoffice.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b9cd06e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b9cd06e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c63d568\" data-id=\"c63d568\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d88428 elementor-widget elementor-widget-text-editor\" data-id=\"3d88428\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An extremely effective method is known as drip email marketing. This involves an automated sequence of emails being sent to the potential customer depending on their activity on your site. Examples include when a customer visits your site and signs up for further info and a welcome email is sent. Should a customer start to fill their trolley only to leave before checkout, an \u201cabandoned cart\u201d email can be sent.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The advantages of this and other kinds of email marketing campaigns are:<\/span><\/p><h3><strong>Economy<\/strong><\/h3><p><span style=\"font-weight: 400;\">The process features high levels of automation so the marketing costs in terms of labor are minimal.\u00a0<\/span><\/p><h3><strong>Timing<\/strong><\/h3><p><span style=\"font-weight: 400;\">The email is triggered by the customer action, so stands a good chance of catching them in a receptive state.<\/span><\/p><h3><strong>Information<\/strong><\/h3><p><span style=\"font-weight: 400;\">Emails can contain a valuable amount of information without becoming unwieldy. They\u2019re not as dependent upon brevity as social media, for instance.<\/span><\/p><p><span style=\"font-weight: 400;\">One thing that\u2019s important to all customer acquisition strategies (but especially so to email due to the vast amounts of data involved in this mass activity) is to have a sound way of dealing with data transfer. Tools such as <\/span><a href=\"https:\/\/affise.com\/cpapi\/\"><span style=\"font-weight: 400;\">CPAPI<\/span><\/a><span style=\"font-weight: 400;\"> can help here.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Content marketing<\/span><\/h2><p><span style=\"font-weight: 400;\">By content marketing, we mean informative articles, videos, blog posts, and podcasts. Basically, anything that stands by itself as an interesting or entertaining piece, that has the happy effect of attracting interest in a product, especially in your target audience falls under the content marketing umbrella.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are some interesting <\/span><a href=\"https:\/\/affise.com\/blog\/how-statistics-analysis-grow-affiliate-business\/\"><span style=\"font-weight: 400;\">statistics<\/span><\/a><span style=\"font-weight: 400;\"> on content marketing. Here\u2019s one: <\/span><a href=\"https:\/\/www.demandmetric.com\/content\/content-marketing-infographic\"><span style=\"font-weight: 400;\">70% of people <\/span><\/a><span style=\"font-weight: 400;\">would rather learn about a product from an article than from a TV ad. It\u2019s thought to be the case that people, increasingly, are finding advertising to be a little too intrusive.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When you\u2019re continuously bombarded with TV ads, Google ads, Facebook ads, and other forms of digital marketing, you tend to switch off or deploy a degree of cynicism. When you\u2019re presented with something of interest in its own right, you can be a little more positive about where the content is leading you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is why so many marketing operations use content marketing, as this graph demonstrates:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f502df4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f502df4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-11f9425\" data-id=\"11f9425\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6cb2ad1 elementor-widget elementor-widget-image\" data-id=\"6cb2ad1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"607\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/08\/b2b-marketers.png\" class=\"attachment-large size-large wp-image-25526\" alt=\"b2b marketers\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (smartinsights.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5be211b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5be211b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-29e01af\" data-id=\"29e01af\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96309fc elementor-widget elementor-widget-text-editor\" data-id=\"96309fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As far as CAC is concerned, content marketing is fairly competitive among marketing channels. The chances are, you\u2019re going to have to pay somebody else to come up with the content, but you\u2019ll then get plenty of mileage out of that piece. Even better if you\u2019re a bit of a content wizard too. It\u2019s then a matter of how you stage the content. You can put it out there via social media but most of it will end up on your website, which leads us to our next point.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Window dressing<\/span><\/h2><p><span style=\"font-weight: 400;\">Just as a physical shop has to get its window display looking sharp, you need to think about how your landing pages and product pages look to the ecommerce customer. Clarity and information are what\u2019s needed, as well as visual appeal. In a world of competing imagery and voices straining for commercial attention, you won\u2019t get anywhere by being understated.<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s an example of a product page that gives you all you need to know:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9f3ce09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9f3ce09\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e644e7b\" data-id=\"e644e7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-014e74f elementor-widget elementor-widget-image\" data-id=\"014e74f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1571\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/08\/window-dressing.png\" class=\"attachment-large size-large wp-image-25527\" alt=\"window dressing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (tangleteezer.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c406609 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c406609\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-271d98d\" data-id=\"271d98d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-314ceba elementor-widget elementor-widget-text-editor\" data-id=\"314ceba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A high-impact, clean image is given, together with all the information you\u2019re likely to need, as well as a YouTube video showing how to use it. And it looks great, which always helps. The product\u2019s ideal customers are well catered for here.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The next image shows how you can be more minimalist when the product is already well-known. Such is the brand awareness that the customer will not need exposition about provenance or promises of lifelong service. Just a picture, sizing, color information, and a payment scheme. That\u2019s all you need.<\/span><\/p><p><span style=\"font-weight: 400;\">The image is made prominent, which emphasizes its desirability. Just as images are the lifeblood of social media, they also drive successful web pages. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e6a342 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e6a342\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-512643f\" data-id=\"512643f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c006037 elementor-widget elementor-widget-image\" data-id=\"c006037\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1063\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/08\/birkenstock-webpage.png\" class=\"attachment-large size-large wp-image-25531\" alt=\"birkenstock webpage\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (convertcart.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe19a86 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe19a86\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-44aa13d\" data-id=\"44aa13d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15629d5 elementor-widget elementor-widget-text-editor\" data-id=\"15629d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It takes, reportedly, <\/span><a href=\"https:\/\/www.8ways.ch\/en\/digital-news\/visual-design-why-first-impressions-matter\"><span style=\"font-weight: 400;\">0.05 seconds<\/span><\/a><span style=\"font-weight: 400;\"> for a viewer to decide if they want to stay on a site they\u2019ve just landed on. So, you need to make sure that your site looks as enticing as possible, by balancing a strong image with clear information.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ensure that once your customer has decided to purchase, the sales funnel concludes profitably, in terms of the customer experience being straightforward and bug-free. So, always test. A\/B testing tools, also known as split testing, is an established and useful testing tool.<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, when it comes to product page design, don\u2019t overlook the personal touch. Personalizing websites is a growth area and can acquire huge dividends when done well.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Speed Counts<\/span><\/h2><p><span style=\"font-weight: 400;\">People are impatient. Especially so on the internet. <\/span><a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/website-load-time-statistics\/\"><span style=\"font-weight: 400;\">One in four website visitors<\/span><\/a><span style=\"font-weight: 400;\"> say they\u2019ll leave a site that takes more than four seconds to load. So, you need to make sure that your site performs, and performs fast.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Speed\u2019s not just important when it comes to assuaging the wrath of picky visitors. It\u2019s also instrumental in determining Google search ranking.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can help with this effort by always compressing images. Always make them the same size. And always use JPEGs rather than PNGs as they\u2019re better quality when reduced to small dimensions.<\/span><\/p><p><span style=\"font-weight: 400;\">You can check on your page speed with tools such as <\/span><a href=\"https:\/\/pagespeed.web.dev\/?utm_source=psi&amp;utm_medium=redirect\"><span style=\"font-weight: 400;\">Page Speed Insights<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h2><span style=\"font-weight: 400;\">Think Mobile<\/span><\/h2><p><span style=\"font-weight: 400;\">There\u2019s no getting away from it. The internet is getting more mobile every day so you need to optimize your site accordingly. Customer expectation is such that they\u2019ll be disappointed and downright frustrated if the site they\u2019re visiting on their phone is not designed with a small screen in mind. Having to scroll around to find what they\u2019re looking for is a big turn-off for customers, so think above the fold.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Mobile sites rank higher on Google searches, so this is another great reason to bear mobiles in mind.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So everyone from Amazon downwards is thinking about mobiles. What\u2019s involved? Want an example of good website design for mobiles? See Etsy:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d6c789 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d6c789\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e5a5b4c\" data-id=\"e5a5b4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c32d68 elementor-widget elementor-widget-image\" data-id=\"3c32d68\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"578\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/08\/etsy-webpage.png\" class=\"attachment-large size-large wp-image-25533\" alt=\"etsy webpage\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (blog.hubspot.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d80342 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d80342\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dd32375\" data-id=\"dd32375\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f606cd elementor-widget elementor-widget-text-editor\" data-id=\"9f606cd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Clear, uncluttered, attractive. The essence of compact design.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What\u2019s great about it is, whether it is being viewed by new or existing customers, the design is such that it\u2019s easy to see what\u2019s on offer. This will help the average order value to skyrocket.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Local effect<\/span><\/h2><p><span style=\"font-weight: 400;\">You may be thinking globally, and this is great. But whatever you do, don\u2019t forget how local factors affect different areas around the globe. Cultural differences can affect what is likely to attract new customers. While there will always be some people in Svalbard who might want a surfboard, it\u2019s not likely to be an ecommerce big hitter up there.<\/span><\/p><p><span style=\"font-weight: 400;\">Keep local payment methods in mind. Just as not everybody feels entirely at home working with dollars, some countries show a marked preference for PayPal or bank transfers. And within each country, you may have to consider demographic subsections. You don\u2019t want to lose what could be your best customer by being inflexible.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Also, bear in mind local issues such as holidays, events, and carnivals. The more you can tie into what makes an area feel special about itself, the more you\u2019ll shine. That glow will help you with customer acquisition. And holidays are when people tend to spend more, so, get out your calendar.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Support act<\/span><\/h2><p><span style=\"font-weight: 400;\">Ecommerce customers expect effective support that\u2019s easy to find. For this very reason, it makes a great deal of sense to supply assistance to your customers through a <\/span><a href=\"https:\/\/www.8x8.com\/s\/what-is-cpaas?locale=uk\"><span style=\"font-weight: 400;\">communication platform<\/span><\/a><span style=\"font-weight: 400;\">. Live chat is popular and gaining momentum among customers. In fact, <\/span><a href=\"https:\/\/www.retaildive.com\/news\/consumer-spend-via-chatbot-to-reach-142b-by-2024\/573904\/\"><span style=\"font-weight: 400;\">by 2024, it&#8217;s predicted<\/span><\/a><span style=\"font-weight: 400;\"> that worldwide retail spending via chatbot will reach $142 billion. In 2019 it was just $2.8 billion.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Live chat is a basic requirement these days. <\/span><a href=\"https:\/\/www.statista.com\/statistics\/810374\/share-of-customers-by-if-they-expect-brands-to-have-a-self-service-portal\/\"><span style=\"font-weight: 400;\">89% of customers<\/span><\/a><span style=\"font-weight: 400;\"> expect there to be a self-service support function on websites. Bad customer service puts customers off, and you then lose that customer lifetime value. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c58c823 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c58c823\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33aa7e6\" data-id=\"33aa7e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a7f250a elementor-widget elementor-widget-image\" data-id=\"a7f250a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1381\" height=\"983\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/08\/customer-view.png\" class=\"attachment-large size-large wp-image-25534\" alt=\"customer view\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (superoffice.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-be40ed1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"be40ed1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81f24e1\" data-id=\"81f24e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-369ae21 elementor-widget elementor-widget-text-editor\" data-id=\"369ae21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Consequently, you need to be sure that your chat support is up to task. Test it for yourself. But don\u2019t stop there. Also, check your telephone support. From the quality of your agents to your <\/span><a href=\"https:\/\/www.8x8.com\/s\/contact-center-software\"><span style=\"font-weight: 400;\">call management software<\/span><\/a><span style=\"font-weight: 400;\">, your business will suffer if there are deficiencies anywhere in this most crucial of environments.<\/span><\/p><h2><span style=\"font-weight: 400;\">Online reviews (influencer and other)<\/span><\/h2><p><span style=\"font-weight: 400;\">Never underestimate the importance of online reviews. Whether they come from influencers or from regular customers, they always feature prominently in the most significant factors affecting purchase choices.<\/span><\/p><p><span style=\"font-weight: 400;\">In fact, nearly <\/span><a href=\"https:\/\/www.oberlo.com\/blog\/online-review-statistics\"><span style=\"font-weight: 400;\">90% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> read a review before making a purchase. That\u2019s a statistic that refers to reviews across the board, and online reviews are no exception. It\u2019s reported that <\/span><a href=\"https:\/\/www.oberlo.com\/blog\/online-review-statistics\"><span style=\"font-weight: 400;\">79% of customers<\/span><\/a><span style=\"font-weight: 400;\"> will treat online reviews with the same trust that they treat personal recommendations.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Influencers are gaining in popularity compared to other acquisition channels. In a similar manner to the way in which content marketing works &#8211; the product not necessarily be the driving factor that attracts the consumer &#8211; influencer marketing works by attracting the consumer to something they already like. The influencer, by including the product into their personal brand, adds value to the product.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Another quality an influencer lends is visibility. Without seeing somebody they\u2019re following wearing those earrings, a customer may never have known about them.<\/span><\/p><p><span style=\"font-weight: 400;\">If the influencer works in <\/span><a href=\"https:\/\/affise.com\/blog\/benefits-of-ecommerce-partnerships\/\"><span style=\"font-weight: 400;\">marketing partnerships<\/span><\/a><span style=\"font-weight: 400;\"> with you for a while and demonstrates a range of products, you can bet that customer retention will benefit.<\/span><\/p><p><span style=\"font-weight: 400;\">All of this adds up to a big boost in influencer marketing.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa9a456 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa9a456\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e9277c\" data-id=\"1e9277c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0395ed6 elementor-widget elementor-widget-image\" data-id=\"0395ed6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"810\" height=\"639\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/08\/influencer-marketing.png\" class=\"attachment-large size-large wp-image-25530\" alt=\"influencer marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (influencermarketinghub.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e2034d4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e2034d4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81d0fa1\" data-id=\"81d0fa1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8ec911d elementor-widget elementor-widget-text-editor\" data-id=\"8ec911d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Other forms of partner marketing<\/span><\/h2><p><span style=\"font-weight: 400;\">So, we\u2019ve covered influencers. These are by no means the only partner marketing efforts you can try. Some center on existing customers, such as using referral programs. Most are based on company-to-company collaborations. If this is an area you\u2019d like to explore, it\u2019s worth considering platform migration to <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\"><span style=\"font-weight: 400;\">Affise Reach<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9c279cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9c279cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-873d04d\" data-id=\"873d04d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-795b48c elementor-widget elementor-widget-image\" data-id=\"795b48c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1364\" height=\"492\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/08\/affise-reach.png\" class=\"attachment-large size-large wp-image-25529\" alt=\"affise reach\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (affise.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9ad4cc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9ad4cc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9a0a896\" data-id=\"9a0a896\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dc4e4f elementor-widget elementor-widget-text-editor\" data-id=\"7dc4e4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The name of the game is to link up with another company in order to access a new target audience. You get to utilize your partner\u2019s customer base. They benefit from your amazing products.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are a number of different partner remuneration models, depending on the kind of partnership you enter into. One case study (<\/span><a href=\"https:\/\/affise.com\/case_studies\/globale_media\/\"><span style=\"font-weight: 400;\">Globale Media<\/span><\/a><span style=\"font-weight: 400;\">) involved a pay-per-conversion model. Incidentally, this particular relationship resulted in a 200% profit increase.<\/span><\/p><p><span style=\"font-weight: 400;\">Regardless of the payment model, these kinds of <\/span><a href=\"https:\/\/affise.com\/blog\/ecommerce-marketing-strategies-technologies\/\"><span style=\"font-weight: 400;\">marketing partnerships<\/span><\/a><span style=\"font-weight: 400;\"> are well worth investigating for their effect on increasing brand awareness and boosting sales.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some other forms of partner marketing are distribution, joint products, licensing, giveaways, <\/span><a href=\"https:\/\/www.pandadoc.com\/proposal-software\/\"><span style=\"font-weight: 400;\">proposal management software<\/span><\/a><span style=\"font-weight: 400;\">, and product placement, but what they all have in common is two (or more) parties enjoying the benefit of an association with each other, for growth or retargeting purposes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For this to work, there has to be a certain overlap in appeal and a certain synergy of output. But the target audience shouldn\u2019t be identical or there will be little growth potential. Lookalike audiences are what\u2019s needed.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, never link with a direct competitor. It\u2019s too confusing for the consumer and loyal customers can be put off.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2><p><span style=\"font-weight: 400;\">So, you know what you\u2019ve got to do, right?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re still a little uncertain, the good news is that you can easily take on these improvements by the simple step of opting for <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-program-migration-how-to-migrate-to-affise\/\"><span style=\"font-weight: 400;\">platform migration<\/span><\/a><span style=\"font-weight: 400;\"> with <\/span><a href=\"https:\/\/affise.com\/\"><span style=\"font-weight: 400;\">affise.com<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">A successful customer acquisition strategy will be based not solely on one approach but on a range of marketing strategies. You\u2019ll need to be able to deal with data from all these approaches, so consider using assistive software like <\/span><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-bi-integrates-with-appsflyer-pull-api\/\"><span style=\"font-weight: 400;\">Affise Bi<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">An online business has to appeal in a number of different ways to a number of different areas in order to give itself the best chance of not just attracting customers but also securing an impressive conversion rate.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It\u2019s news to nobody that a commercial organization needs new customers in order to survive. Whether your business is a startup or is as established as commerce itself, you need to think about getting more paying customers. This means, in short, lead generation. Sure, customer loyalty is a welcome feature, but there\u2019s simply no denying [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":25758,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1,167],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Acquisition Tactics | Boost Ecommerce Growth Fast<\/title>\n<meta name=\"description\" content=\"Explore proven customer acquisition tactics\u2014SEO, email, content, influencers, and partnerships to grow your ecommerce brand and ROI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/online-customer-acquisition-tactics-for-ecommerce\/\" 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