{"id":26019,"date":"2022-09-22T13:30:58","date_gmt":"2022-09-22T10:30:58","guid":{"rendered":"https:\/\/affise.com\/?p=26019"},"modified":"2025-08-06T18:06:53","modified_gmt":"2025-08-06T15:06:53","slug":"how-to-do-competitive-research-before-start-your-partner-marketing-program","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/how-to-do-competitive-research-before-start-your-partner-marketing-program\/","title":{"rendered":"How To Do Competitive Research Before Start Your Partner Marketing Program"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26019\" class=\"elementor elementor-26019\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fc04292 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fc04292\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1d0830\" data-id=\"b1d0830\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce3f570 elementor-widget elementor-widget-text-editor\" data-id=\"ce3f570\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Competitive research is one of the essential steps for any marketing strategy and requires extra attention when launching a partner program. Without it, you can waste resources, time, and opportunities. On the other hand, knowing your competitors can give you many advantages, such as:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand your market;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify gaps;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Improve partner marketing tactics;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Plan your next steps;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build a thriving partner marketing program.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Overall, partner marketing is an increasingly growing channel, and according to Influencer Marketing Hub, over <a href=\"https:\/\/influencermarketinghub.com\/affiliate-marketing-report\/\">80%<\/a> of brands surveyed have affiliate programs. More and more brands are taking advantage of partner marketing, and you can focus your competitive research on learning how they do it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Below, we&#8217;ll understand the key elements of competitive research and how you can apply them to working effectively with partners.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-332d020 elementor-widget elementor-widget-image\" data-id=\"332d020\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/09\/pexels-malte-luk-5310563-1-ok.jpg\" class=\"attachment-large size-large wp-image-26024\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c633f4e elementor-widget elementor-widget-text-editor\" data-id=\"c633f4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>How do you perform competitive research when launching a partner program?<\/b><\/h2><p><span style=\"font-weight: 400;\">In your research, you will examine your competitors&#8217; processes, including digital channels, audiences, segments, and target demographics. This will allow you to gather insights to test and learn from it. Knowing your competitors&#8217; strategies can improve your chances of finding partners who are a good fit for your business. This not only gives you the resources you need to successfully launch your partnership program but also helps to create long-term relationships with your partners.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2457044 elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"2457044\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img decoding=\"async\" width=\"545\" height=\"462\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/09\/7-Essential-Steps-to-Find-the-Right-Partners-Affise.jpg\" class=\"attachment-full size-full wp-image-26105\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">7 Essential Steps to Find the Right Partners<\/p><a href=\"https:\/\/affise.com\/blog\/7-essential-steps-to-find-the-right-partners\/\" class=\"elementor-image-box-learnmore advertising__link\">Learn now \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8828d74 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8828d74\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da35847\" data-id=\"da35847\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c5001b elementor-widget elementor-widget-text-editor\" data-id=\"8c5001b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For a start, be prepared to record the notes and data you collect as you observe the tactics of other brands in your niche. If you have trouble defining your goals, remember that this competitive research aims to identify partnership programs&#8217; principles and leading strategies. We recommend you analyze the following points:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Key competitors<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Competitors&#8217; partner programs<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sales strategies<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online presence<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencers and other partners\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online reviews<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f718554 elementor-widget elementor-widget-image\" data-id=\"f718554\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/09\/pexels-nataliya-vaitkevich-8062280-ok.jpg\" class=\"attachment-large size-large wp-image-26025\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b09cf7 elementor-widget elementor-widget-text-editor\" data-id=\"7b09cf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>How to do your <\/b><b>competitive research in 6 steps<\/b><\/h2><h3><b>1 &#8211; Key competitors<\/b><\/h3><p><span style=\"font-weight: 400;\">Search for your service or product category on Google or another browser of your preference. Examine the top results, including the ads. By doing so, you&#8217;ll have a better chance of finding a wider variety of businesses, even newcomers.<\/span><\/p><p><span style=\"font-weight: 400;\">Collecting general information about the company may be interesting, as it will help you understand your competitors more in-depth. To do this, visit the competitors&#8217; LinkedIn. Moreover, other tools, such as <\/span><a href=\"https:\/\/www.producthunt.com\/\"><span style=\"font-weight: 400;\">Product Hunt<\/span><\/a><span style=\"font-weight: 400;\">, can help you see a company&#8217;s latest updates and reviews.<\/span><\/p><p><span style=\"font-weight: 400;\">Remember that the competitors you choose to analyze will determine the insights you get at the end and, eventually, the decisions you make. Thus, try to include several competitors, such as large, small, direct, and indirect.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dfb474 elementor-widget elementor-widget-text-editor\" data-id=\"0dfb474\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>2 &#8211; Competitor&#8217;s partner programs<\/b><\/h3><p><span style=\"font-weight: 400;\">The most common way to ensure potential partners find a brand&#8217;s partner program is to create a landing page. On this page, brands can put together their principles, such as commission structure and other important information about their program. Try to find your competitors&#8217; landing pages by typing the brand name + affiliate or partner program into Google. Keep the following points in mind:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Model of commissions;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Duration of cookies: is it days or months?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Terms and conditions: prohibited traffic sources or violations;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payment methods;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Branding guidelines;<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Review from other partners the effectiveness of their program<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Tip: Review your competitor&#8217;s commission system and develop something similar, considering your budget. These points are crucial for launching a partner program to attract the right partners and achieve sustainable growth.<\/span><\/p><h3><b>3 &#8211; Sales strategies<\/b><\/h3><p><span style=\"font-weight: 400;\">Find out the key features of the products or services your competitors promote and the core of their business. Are their products available to purchase only online or in a physical store also? Analyze their distribution channels and touchpoints for sales. Try to determine what are the benefits that they offer to consumers. For instance, check for any discount coupons or free delivery available.<\/span><\/p><p><span style=\"font-weight: 400;\">Evaluate the pros and cons of the product that the competition offers, and take notes. Define the opportunities that other brands are taking advantage of or even missing that partners can help your product or service to achieve, for instance:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">After discovering more about your competitors&#8217; products, check if they have coupon site programs. This is one of the strategies that partners can support your brand when it comes to highlighting your products to new customers. These websites try to meet the modern consumer&#8217;s high demand for discounts by offering coupon deals.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">One of the advantages of coupon sites is that they already have a customer base. So, with a partner&#8217;s help, you can expose products and services to a much larger number of potential customers on these sites.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83e393b elementor-widget elementor-widget-image\" data-id=\"83e393b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/09\/pexels-malte-luk-5310562-ok.jpg\" class=\"attachment-large size-large wp-image-26027\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75035c0 elementor-widget elementor-widget-text-editor\" data-id=\"75035c0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>4 &#8211; Online presence\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Based on the list of competitors you have created, visit each one of their websites. First, look at the structure and how they explain their product to customers. Try to answer a few questions:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What audience do your competitors are targeting?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are there other differentiators you should consider?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do they have a blog, knowledge base, or other support content related to their products?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Pay attention to whether there are blogs, knowledge centers, or case studies on their page; for blogs, check to see how often they are published and who is publishing them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Consider checking which keywords are most frequently used by your competitors to drive traffic to their websites. If you do not know how to do that, you can use a platform like <\/span><a href=\"https:\/\/www.spyfu.com\/\"><span style=\"font-weight: 400;\">SpyFu<\/span><\/a><span style=\"font-weight: 400;\"> that lets you<\/span> <span style=\"font-weight: 400;\">analyze which keywords your competitors are investing in and buying from Google.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can also track which ones provide the best results for them, as the platform allows you to find content and backlinks behind the pages of websites. Influencer Marketing Hub says that more than <\/span><a href=\"https:\/\/influencermarketinghub.com\/affiliate-marketing-report\/\"><span style=\"font-weight: 400;\">25%<\/span><\/a><span style=\"font-weight: 400;\"> of brands surveyed use bloggers in their affiliate marketing campaigns. Think about how you can collaborate with niche bloggers and work on the keywords you have identified. Usually, bloggers from a niche have a loyal audience while delivering content that can be of genuine interest to your target audience.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c04385f elementor-widget elementor-widget-image\" data-id=\"c04385f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"800\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/09\/pexels-malte-luk-5310566-ok.jpg\" class=\"attachment-large size-large wp-image-26026\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-068a9fa elementor-widget elementor-widget-text-editor\" data-id=\"068a9fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>5 &#8211; Influencers and other partners<\/b><\/h3><p><span style=\"font-weight: 400;\">Next, investigate your competitor&#8217;s social networks. First, look at what social networks they are using. Note the number of followers, if there are comments on photos, and whether the platforms seem up-to-date. Also, observe whether the posted content is easy to find and what topics they mainly post about it.<\/span><\/p><p><a href=\"https:\/\/www.similarweb.com\/corp\/lps\/similarweb-traffic-analysis\/?utm_medium=ppc&amp;utm_source=adwords&amp;utm_campaign=brand_na_na_na_na_brand_eut1_apr_22&amp;utm_id=17067774891&amp;utm_content=595215522439&amp;utm_term=similarweb&amp;utm_network=g&amp;utm_group=135683775986&amp;utm_placement=&amp;utm_matchtype=e&amp;utm_adposition=&amp;utm_id=17067774891&amp;utm_content=595215522439&amp;utm_term=similarweb&amp;utm_network=g&amp;utm_group=135683775986&amp;utm_placement=&amp;utm_matchtype=e&amp;utm_adposition=&amp;affiliate_id=similarweb&amp;gclid=CjwKCAjw3K2XBhAzEiwAmmgrAumpiXRBJLhI-96f5fvXsW2uP3b0a7IyhXjxaZmY5Dtu6qVFmmpoLBoCnHUQAvD_BwE\"><span style=\"font-weight: 400;\">SimilarWeb<\/span><\/a><span style=\"font-weight: 400;\"> is a great (and you can try for free) starting point to get an idea of your competitor&#8217;s advertising strategy on social media and which referral sources bring the most traffic to your competitor&#8217;s sites. Enter a competitor&#8217;s URL of a competitor&#8217;s website and navigate to the &#8220;Search&#8221; section &#8211; this will show you whether your competitors are running search ads and, if so, which search terms they are targeting.<\/span><\/p><p><span style=\"font-weight: 400;\">Does your competitor seem to have an admirable social media presence? Chances are, they are working with influencers and other partners to help achieve their goals. Partners can create blogs, posts, videos, and different types of content that support a competitor&#8217;s online mentions and expand brand awareness in other demographics.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c34c36 elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"9c34c36\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img loading=\"lazy\" decoding=\"async\" width=\"479\" height=\"449\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/09\/Why-Should-Influencer-Marketing-Be-A-Part-Of-The-eCommerce-Growth-Strategy-Affise.jpg\" class=\"attachment-full size-full wp-image-26106\" alt=\"Why Should Influencer Marketing Be A Part Of The eCommerce Growth Strategy - Affise\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">Why Should Influencer Marketing Be A Part Of The eCommerce Growth Strategy?<\/p><a href=\"https:\/\/affise.com\/blog\/why-should-influencer-marketing-be-a-part-of-the-ecommerce-growth-strategy\/\" class=\"elementor-image-box-learnmore advertising__link\">Learn now \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3f3859b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3f3859b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5563322\" data-id=\"5563322\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d50c897 elementor-widget elementor-widget-text-editor\" data-id=\"d50c897\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Using the social media networks search feature, try to find the most influential posts in which your competitor is mentioned during your research. Make a note of which influencers or publishers are behind that post. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66f2804 elementor-widget elementor-widget-text-editor\" data-id=\"66f2804\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>6 &#8211; Online reviews<\/b><\/h3><p><span style=\"font-weight: 400;\">Reviews are vital in cultivating a customer&#8217;s trust in your brand. Additionally, they help to increase website traffic and conversion rates. In a traditional competitor survey, the focus would be on understanding what points are raised by the consumer and how your product could deliver a better experience. But in this case, let&#8217;s see what resources your competitors use to collect or motivate their partners to do product reviews.<\/span><\/p><p><span style=\"font-weight: 400;\">One of the best-known ways is to create an area within your partner program where your partners can be registered to receive products from your brand. In return, you can ask them to leave a comment on what they thought about the products.<\/span><\/p><p><span style=\"font-weight: 400;\">Next, take a look at comparison site programs. These sites focus on introducing customers to new products and comparing them to other alternatives in the market. These sites allow consumers to see how a company fares when it comes to competitors. Visiting these sites will greatly help your research once most of the reviews are made by partners.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7fb6ff elementor-widget elementor-widget-image\" data-id=\"c7fb6ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/09\/pexels-andrea-piacquadio-3915966-scaled.jpg\" class=\"attachment-large size-large wp-image-26023\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e6de631 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e6de631\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-caf02ff\" data-id=\"caf02ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4c9fb9 elementor-widget elementor-widget-text-editor\" data-id=\"e4c9fb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>To Sum Up<\/b><\/h2><p><span style=\"font-weight: 400;\">After all the information you&#8217;ve collected, it&#8217;s time to consider the opportunities your competitors are missing that research identified. For example, imagine you have an eCommerce store focusing on generation Z products that currently use Tik Tok to search for brands and products. Upon researching, you discover that your competitors are not yet using the platform. This opportunity could strategically benefit your business, and you can start doing that by teaming up with partners.<\/span><\/p><p><span style=\"font-weight: 400;\">Today, working with influencers and other partners is a strategy that has helped many brands increase their ROI. To build your partnership program from scratch, consider using a robust platform such as Affise Reach, which has all the tools needed for brands to increase revenue with partner marketing.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f807b51 elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"f807b51\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img loading=\"lazy\" decoding=\"async\" width=\"482\" height=\"451\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/09\/Affise-launches-Reach-to-help-brands-increase-revenue-with-partner-marketing-Affise.jpg\" class=\"attachment-full size-full wp-image-26107\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">Growing revenue by simplifying partnerships<\/p><a href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-reach-where-brands-and-agencies-partner-up\/\" class=\"elementor-image-box-learnmore advertising__link\">Learn now \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81c16ab elementor-widget elementor-widget-text-editor\" data-id=\"81c16ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With Affise Reach, starting a partner program is a straightforward process. The platform allows brands of different sizes to find and interact with potential partners directly. You can discover, manage and foster partnerships that fit your brand values using a friendly interface. Thus, you start a partner program based on your commission rates while your brand benefits from expanding awareness, entering new markets, and more.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b74433a elementor-widget elementor-widget-request-free-trial\" data-id=\"b74433a\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\"><p><span style=\"font-weight: 400;\">Launch your <strong>partnership program<\/strong> and start <strong>leveraging your results<\/strong> with partners<\/span><\/p><\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/reach\/\" >\n                        <button class=\"request-phrase__button\">\n                            Try Affise Reach                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Competitive research is one of the essential steps for any marketing strategy and requires extra attention when launching a partner program. Without it, you can waste resources, time, and opportunities. On the other hand, knowing your competitors can give you many advantages, such as: Understand your market; Identify gaps; Improve partner marketing tactics; Plan your [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":26152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[295,220,296,172,297],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Competitive Research: Launch Smarter Partner Programs<\/title>\n<meta name=\"description\" content=\"Master competitive research\u2014analyze rivals\u2019 strategies, offers, and influencers to build a high-impact partner marketing program.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/how-to-do-competitive-research-before-start-your-partner-marketing-program\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How To Do Competitive Research Before Start Your Partner Marketing Program\" \/>\n<meta property=\"og:description\" content=\"Partner marketing is an increasingly growing channel. Understand the key elements of competitive research before launching your partnership program.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/how-to-do-competitive-research-before-start-your-partner-marketing-program\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-22T10:30:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-06T15:06:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/09\/What-should-be-included-in-your-competitive-research__FB.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"How To Do Competitive Research Before Start Your Partner Marketing Program\" \/>\n<meta name=\"twitter:description\" content=\"Partner marketing is an increasingly growing channel. 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