{"id":26055,"date":"2022-09-27T17:19:08","date_gmt":"2022-09-27T14:19:08","guid":{"rendered":"https:\/\/affise.com\/?p=26055"},"modified":"2025-08-28T09:29:33","modified_gmt":"2025-08-28T06:29:33","slug":"how-to-promote-website-on-instagram-story","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/how-to-promote-website-on-instagram-story\/","title":{"rendered":"How to Improve Your Reach Using Instagram Stories?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26055\" class=\"elementor elementor-26055\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a4978d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a4978d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-187c0dd\" data-id=\"187c0dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3d5b16 elementor-widget elementor-widget-text-editor\" data-id=\"a3d5b16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Out of many cool features, Instagram Stories is one of the platform\u2019s most used and liked features. According to stats, more than <\/span><span style=\"font-weight: 400;\">500 million<\/span><span style=\"font-weight: 400;\"> people use Instagram Stories regularly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It goes without saying that most Instagram users have a sharp eye for new things. <\/span><a href=\"https:\/\/business.instagram.com\/instagram-stories\/\"><span style=\"font-weight: 400;\">58%<\/span><\/a><span style=\"font-weight: 400;\"> of users say they become more interested in an item or brand after seeing it in their Story. At the same time, half of Story users visit a brand&#8217;s website to buy something after seeing it in their feed.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27a9060 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27a9060\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f66ebda\" data-id=\"f66ebda\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a6413d elementor-widget elementor-widget-image\" data-id=\"3a6413d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1190\" height=\"194\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/09\/business-quotation.png\" class=\"attachment-large size-large wp-image-26056\" alt=\"business quotation\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (business.instagram.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-062f5d8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"062f5d8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cceb15c\" data-id=\"cceb15c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5fcc188 elementor-widget elementor-widget-html\" data-id=\"5fcc188\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    .blog-intro .blog-intro__title_center {\n    top: 35%;\n    max-width: 500px;\n    margin: 0;\n}\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8174ee9 elementor-widget elementor-widget-text-editor\" data-id=\"8174ee9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Knowing this, it&#8217;s not surprising that between <\/span><a href=\"https:\/\/techjury.net\/blog\/instagram-stories-statistics\/\"><span style=\"font-weight: 400;\">15% to 25%<\/span><\/a><span style=\"font-weight: 400;\"> of Story viewers actually click on the links included in a story. A not insignificant number. The platform offers an incredible reach for brands thanks to its more than <\/span><a href=\"https:\/\/www.statista.com\/statistics\/253577\/number-of-monthly-active-instagram-users\/\"><span style=\"font-weight: 400;\">two billion<\/span><\/a><span style=\"font-weight: 400;\"> monthly active users. This impressive reach continues to grow, with new users continuing to join the photo-sharing platform in the last quarter alone.<\/span><\/p><p><span style=\"font-weight: 400;\">When it comes to using Instagram for marketing, the Story feature is a no-brainer. In-built features like boomerangs, add music, and ask question stickers make your Stories more interactive and capture your audiences&#8217; attention. Apps like <\/span><a href=\"https:\/\/placeit.net\/instagram\/videos\"><span style=\"font-weight: 400;\">Instagram Video Maker<\/span><\/a><span style=\"font-weight: 400;\"> can also help you make interesting videos to upload to your Story. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f9ef32 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f9ef32\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bf7cb93\" data-id=\"bf7cb93\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b920d7 elementor-widget elementor-widget-image\" data-id=\"5b920d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1433\" height=\"571\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/09\/instagram-stories.png\" class=\"attachment-large size-large wp-image-26058\" alt=\"instagram stories\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (blog.placeit.net)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-44664d3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"44664d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c038b16\" data-id=\"c038b16\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4464f78 elementor-widget elementor-widget-text-editor\" data-id=\"4464f78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Effective Ways to Use Instagram Stories\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Instagram Stories are vertical, full-screen images and videos that disappear 24 hours after posting. They appear at the top left corner of the home screen rather than in the feed. You can use add-ons like music, stickers, GIFs, polls, countdowns, hashtags, and much more to customize these Stories and make them fun.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Such add-ons are a great way to make your Stories more interactive and appealing to users as they swipe through them. Take a look at the tips below to help improve your reach.<\/span><\/p><h3><b>Collaborate with Influencers and Brands to Boost Sales<\/b><\/h3><p><span style=\"font-weight: 400;\">The Instagram Story feature offers a unique way for brands to collaborate with famous influencers and content creators. As a brand, you can team up with another brand to reach a wider audience or approach an <\/span><a href=\"https:\/\/affise.com\/blog\/influencers-mapped\/\"><span style=\"font-weight: 400;\">influencer<\/span><\/a><span style=\"font-weight: 400;\"> whose audience can benefit from your product.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fba4023 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fba4023\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-03f2171\" data-id=\"03f2171\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c704d0 elementor-widget elementor-widget-image\" data-id=\"7c704d0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1184\" height=\"1182\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/09\/brand-influencers.png\" class=\"attachment-large size-large wp-image-26057\" alt=\"brand influencers\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (blog.placeit.net)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4709e5e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4709e5e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ccf00f\" data-id=\"7ccf00f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a8ee8e elementor-widget elementor-widget-text-editor\" data-id=\"4a8ee8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Take the example of Content Guardians. They are a small-scale start-up whose Instagram account centers around remote work and collaborative pieces.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">During the Pandemic, when the whole world was working from home, Hopper HQ was working from another country. This created an unbelievable opportunity for collaboration. &#8216;A Day In The Life Of A Remote Team&#8217; series was recorded in partnership with Content Guardians. They posted it as an Instagram Story and got massive appreciation.<\/span><\/p><h3><b>Always Use A Business Account to Promote Your Business<\/b><\/h3><p><span style=\"font-weight: 400;\">Want to take full advantage of these tips? Start by making sure your Instagram account is public and for business.<\/span><\/p><p><span style=\"font-weight: 400;\">An Instagram business account gives you access to many valuable features not available for private accounts. These features include:<\/span><\/p><ul><li><span style=\"font-weight: 400;\"> \u200bInstagram Insights<\/span><\/li><li><span style=\"font-weight: 400;\"> \u200bInstagram promotions<\/span><\/li><li><span style=\"font-weight: 400;\"> \u200bInstagram Shopping<\/span><\/li><li><span style=\"font-weight: 400;\"> \u200bEssential and auxiliary information inboxes<\/span><\/li><li><span style=\"font-weight: 400;\"> \u200bContact data and a source of inspiration button on your profile<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">A professional account has a variety of useful features for content creators. But brands should always opt for a <\/span><a href=\"https:\/\/affise.com\/blog\/local-business-marketing-tips\/\"><span style=\"font-weight: 400;\">business account<\/span><\/a><span style=\"font-weight: 400;\">. So, if you haven&#8217;t already, go to your Instagram settings and switch to a business account.<\/span><\/p><h3><b>Get to Know Your Audience<\/b><\/h3><p><span style=\"font-weight: 400;\">Knowing your audience is an important step in leveling up your branding using Instagram stories. A little research can help you figure out your target audience, their pain points, and how you can use Instagram\u2019s Story feature to reach them.<\/span><\/p><p><span style=\"font-weight: 400;\">Stories have amazing features like Polls, Ask Me a Question, and many more that offer an excellent way to know your audience. You will be able to know all about their likes, dislikes, and what they would like to see on your feed.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Instagram Stories is also a great platform for doing market research if your target audience is people in their 20s. Make sure to use this data when creating content for both your feed and Instagram promotions.\u00a0<\/span><\/p><h3><b>Make Attractive Stories to Increase Sales<\/b><\/h3><p><span style=\"font-weight: 400;\">Creative Instagram Stories attract more clients than dull and boring ones. Don&#8217;t fall into the second category!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are many types of Augmented reality (AR) filters available on Instagram that you can use to make your stories more interactive and fun. From Retro film to Old School camera, you can use any of them to jazz up your boring snaps.<\/span><\/p><p><span style=\"font-weight: 400;\">You can also experiment with Layout mode and create a collage-style graphic using up to six photos per story. You can add stickers, music, or text to your story for extra effects and make them more interesting.<\/span><\/p><p><span style=\"font-weight: 400;\">Moreover, there are many different types of fonts available. You can play with them and even add a Halo or sparkling effect to the text.<\/span><\/p><h3><b>Use Stories to Make Announcements\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Many marketers don\u2019t think highly of Instagram Stories. Still, they are a great tool for making announcements about new products, staff, and general updates.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Stories offer an excellent opportunity to post behind the scenes that won&#8217;t take a permanent spot on your feed. This makes your followers feel like they\u2019re getting to know you and your brand. Posting behind the scenes is a great way to keep your followers up to date with what\u2019s happening in your business.<\/span><\/p><p><span style=\"font-weight: 400;\">You can also post other updates of your day on your Stories to make them more appealing to your followers. This can range from packaging an item to playing a prank on your colleague. Such Stories help convey the human side of your business and support brand care and responsibility.<\/span><\/p><h3><b>Make Story Highlights of Your Product&#8217;s Information<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Instagram Story Highlights is a collection of past Stories that stay on your profile permanently. These can be found right under your profile bio.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Also referred to as &#8220;albums,&#8221; they&#8217;re one of the best ways to promote your product or service.<\/span><\/p><p><span style=\"font-weight: 400;\">To take full advantage of this feature, make a collection of pictures, videos, and posts dedicated to your product or service. Then add it as a Story Highlight. This helps new customers browse your profile and explore what you have to offer instead of scrolling through your entire feed.<\/span><\/p><p><span style=\"font-weight: 400;\">You can then direct these new customers to sign up for your newsletter or visit your website. Once there, they can buy your product. This method of tagging products in your highlights using stickers helps you get more sales without being direct.<\/span><\/p><h3><b>Use Your Logo as a Profile Picture to Improve Brand Awareness\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Your logo represents your brand, and using it as a profile picture helps improve brand awareness. It gives legitimacy and gives your audience an idea of your brand personality.<\/span><\/p><p><span style=\"font-weight: 400;\">However, an Instagram profile photo should be 110&#215;110 pixels, managed inside a circle. There isn&#8217;t much room for a lengthy tagline or complex logo in this size. Hence, something simple but catchy is the way to go.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Keep in mind that the profile image is displayed as a circle. So, if your logo is a square, make sure it has a high resolution.\u00a0<\/span><\/p><h3><b>Make Boomerangs, Small Videos, or Do a Live Session\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">A Boomerang is a high-quality mini video that plays back and forth on a loop. You can post a Boomerang to your Instagram Story either using the Boomerang app or through Instagram&#8217;s built-in Boomerang feature. This is a fun and creative way to market your brand while increasing your engagement.<\/span><\/p><p><span style=\"font-weight: 400;\">Another useful Instagram feature to increase your visibility is Instagram Live. Live sessions offer an extraordinary way for brands to interact with their target audience. This drives sales and traffic.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your followers get a notification when you go live. And a small &#8220;LIVE&#8221; badge appears on your profile picture at the top of their feed. Not to mention, live videos have their own &#8216;Top live&#8217; section on the Explore page. You can get featured here if you get enough views on your Live video. This further increases your reach and visibility.<\/span><\/p><h3><b>Add Different Hashtags to Reach A Wider Audience<\/b><\/h3><p><span style=\"font-weight: 400;\">Adding a hashtag to your Instagram Story makes it discoverable to a wide crowd. \u200bThere are two methods for adding a hashtag to your Story:<\/span><\/p><ul><li><span style=\"font-weight: 400;\"> \u200bUse the hashtag sticker (tap the grinning square with the collapsed corner at the highest point of your screen).<\/span><\/li><li><span style=\"font-weight: 400;\"> Use the regular text tool to type out your hashtags (tap the text symbol that says Aa and then choose #).<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Once you begin typing, Instagram will start proposing to you some well-known hashtags. Brands can use these to reach a wider audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can add up to 10 hashtags to your Story. If you decide to do so, size them down and conceal them behind stickers, GIFs, and emoticons.<\/span><\/p><h3><b>Add Captions in Story for Customer&#8217;s Convenience<\/b><\/h3><p><span style=\"font-weight: 400;\">It goes without saying that Instagram is a visual medium. But that doesn&#8217;t mean you can disregard your captions. What you say about an image is just as significant as the image itself.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Like your visuals, your captions also need to be consistent across your stories. If it\u2019s an image, you can write something to describe it. If it\u2019s a video, you can write down the subtitles for people who aren\u2019t watching it with sound on.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e281846 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e281846\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fb0dab\" data-id=\"2fb0dab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89695a8 elementor-widget elementor-widget-image\" data-id=\"89695a8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1450\" height=\"792\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/09\/instagram-app.png\" class=\"attachment-large size-large wp-image-26059\" alt=\"instagram app\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (blog.placeit.net)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6cd9d3f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cd9d3f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-21ed3d0\" data-id=\"21ed3d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-286b4cc elementor-widget elementor-widget-text-editor\" data-id=\"286b4cc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Statistics show that only <\/span><a href=\"https:\/\/blog.hootsuite.com\/instagram-stories\/\"><span style=\"font-weight: 400;\">60%<\/span><\/a><span style=\"font-weight: 400;\"> of users watch Instagram Stories with the sound on. That implies that 40% of people watch with the sound switched off. Assuming you are posting recordings, captions are an extraordinary method for making your content reach that 40%.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Want to use Instagram auto subtitles for your video Stories? Tap the sticker icon before uploading the video. Then choose the Captions sticker. \u200bInstagram will automatically generate captions, and you will see how amazing the feature is.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In case the auto-generated captions are wrong, you can tap on the text to alter it. You can also customize the text style of the captions and resize them as you would do with any other sticker.<\/span><\/p><h3><b>Ask Questions in Stories to Gather Feedback<\/b><\/h3><p><span style=\"font-weight: 400;\">The Question feature in Stories is a great way for brands to invite their followers to ask questions to get feedback. This helps brands to create a bond with their customers and get to know them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What happens when brands show that they care about their customer&#8217;s opinions and are available to resolve their questions? People see them as humane and responsible, which increases customer loyalty. Not only that but asking your followers thoughtful questions opens the conversation, which increases engagement and traffic.\u00a0<\/span><\/p><h3><b>Incorporate Story Links to Increase Website Views and Sales<\/b><\/h3><p><span style=\"font-weight: 400;\">Once upon a time, Instagram allowed brands to add <\/span><a href=\"https:\/\/affise.com\/blog\/how-to-get-affiliate-links-for-promotion\/\"><span style=\"font-weight: 400;\">external links<\/span><\/a><span style=\"font-weight: 400;\"> to their Story. This feature became available when they reached 10k followers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But the latest update allows everyone to add external links to their Story irrespective of the number of followers. As Instagram generally limits its users to one permanent link in their bio, this new update is a serious prize.<\/span><\/p><p><span style=\"font-weight: 400;\">The Link sticker allows you to redirect viewers to your website or blog. This helps your business get more views and sales. You can also use this feature to promote events, videos, or curated posts, increasing overall traffic and engagement.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s how to make the most out of this feature. Add a call to action in your Stories like &#8216;SHOP NOW,&#8217; &#8216;Start FREE TRIAL,&#8217; &#8216;BOOK TODAY,&#8217; etc., so people know where to click.<\/span><\/p><h3><b>Use the Location Sticker\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Feel free to add Location stickers to your Story. This is because doing so boosts your ability to reach new customers and gain exposure. This is especially true if you are a local business looking for nearby clients.<\/span><\/p><p><span style=\"font-weight: 400;\">Adding your location on platforms like Instagram and Facebook lets your customers know where to find you. This helps increase your reach. You can also use this feature to find content shared by customers marked within your area.<\/span><\/p><h2><b>Summing Up!<\/b><\/h2><p><span style=\"font-weight: 400;\">In this article, we shared a lot of different ways for businesses to use Instagram Stories to help increase their business growth and improve engagement. You can incorporate these tips when promoting your work on Instagram, especially on Story, and you&#8217;ll be able to 2x both your reach and sales in no time. Not only businesses, but content creators can also take advantage of these tips and tricks. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Out of many cool features, Instagram Stories is one of the platform\u2019s most used and liked features. According to stats, more than 500 million people use Instagram Stories regularly.\u00a0 It goes without saying that most Instagram users have a sharp eye for new things. 58% of users say they become more interested in an item [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":19832,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1,167],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Promote Your Website via Instagram Stories | Affise Tips<\/title>\n<meta name=\"description\" content=\"Drive traffic with Instagram Stories\u2014use links, stickers, and influencer collabs to boost visibility and engagement for your website.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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