{"id":26065,"date":"2022-08-27T17:21:30","date_gmt":"2022-08-27T14:21:30","guid":{"rendered":"https:\/\/affise.com\/?p=26065"},"modified":"2025-06-05T12:35:49","modified_gmt":"2025-06-05T09:35:49","slug":"word-of-mouth-marketing-strategy","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/word-of-mouth-marketing-strategy\/","title":{"rendered":"Word of Mouth: A Marketing Strategy That Really Works"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26065\" class=\"elementor elementor-26065\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56f5449 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56f5449\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-24fbc58\" data-id=\"24fbc58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40bb846 elementor-widget elementor-widget-text-editor\" data-id=\"40bb846\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Word of mouth (WOM) marketing is one of the oldest and most effective forms of marketing. And it&#8217;s easy to see why \u2014 it&#8217;s free, it has the potential to go viral, and best of all, it works! People are more likely to trust the recommendation of a friend or family member than they are a stranger. A word of mouth strategy is a great way to get your brand, service, or product in front of potential customers.<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, you can&#8217;t just sit back and wait for word of mouth to happen \u2014 you need to give people something to talk about. Excellent customer service, unique products, and attention-grabbing marketing can all help to encourage WOM marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">So don&#8217;t underestimate the power of this age-old marketing tool \u2014 it could be just what you need to take your business to the next level! In this article, we will discuss several strategies to help your customers make purchasing decisions with word of mouth.<\/span><\/p><h2><span style=\"font-weight: 400;\">Promote User-Generated Content<\/span><\/h2><p><span style=\"font-weight: 400;\">User-generated content<\/span> <span style=\"font-weight: 400;\">(UGC) is a great way to get people talking about your brand. It&#8217;s any kind of content \u2014 from blog posts and reviews to photos and videos \u2014 that is created by your customers or fans rather than by you or your company. UGC is a powerful marketing tool because it&#8217;s credible. It comes from people using your product or service instead of the promotional content you or your employees create.<\/span><\/p><p><span style=\"font-weight: 400;\">And it&#8217;s cost-effective \u2014 you don&#8217;t have to spend money to create it. Just encourage your customers and fans to share their photos, testimonial videos, and thoughts about your brand. You can do this through social media, on your website, or even in-store. Build UGC into your viral marketing campaigns to help connect with your audience and build brand awareness on a large scale.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e98be7 elementor-widget elementor-widget-html\" data-id=\"6e98be7\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\r\n    .blog-intro .blog-intro__title_center {\r\n    top: 35%;\r\n    max-width: 500px;\r\n    margin: 0;\r\n}\r\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a00ca61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a00ca61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c3cb3be\" data-id=\"c3cb3be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63d8e40 elementor-widget elementor-widget-image\" data-id=\"63d8e40\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"704\" height=\"339\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/09\/types-of-ugc.jpg\" class=\"attachment-large size-large wp-image-26071\" alt=\"types of ugc\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (mobileappdaily.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-28a939c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"28a939c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d22bfff\" data-id=\"d22bfff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83236ef elementor-widget elementor-widget-text-editor\" data-id=\"83236ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Not only does UGC amplify free publicity for your business, but it also shows potential customers that real people are using and enjoying your products. This kind of social proof encourages people to take the plunge themselves.<\/span><\/p><p><span style=\"font-weight: 400;\">Ask your customers to leave a product review on your website or social media or post a photo of themselves using it. This can show up on search engines and helps potential customers get buying advice from genuine customers.<\/span><\/p><p><span style=\"font-weight: 400;\">It is a well-known fact that when consumers are looking for a product or service, they are likely to search for the best provider based on the experiences of others. For example, if you were looking for <\/span><a href=\"https:\/\/www.movebuddha.com\/blog\/best-moving-container-companies\/\"><span style=\"font-weight: 400;\">affordable moving options<\/span><\/a><span style=\"font-weight: 400;\"> ahead of relocating, you&#8217;d type that as a search query into Google and review the experiences and ratings of others before selecting a company.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Or, if you were looking for a dedicated mobile app development team, you would directly browse platforms where you would have a clear idea of the company&#8217;s skills, testimonials from previous clients, and the competencies needed.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Incentivize Social Media Interactions<\/span><\/h2><p><span style=\"font-weight: 400;\">There are plenty of ways to encourage word-of-mouth marketing, and one of the most effective is to offer incentives for social media interactions. This could be anything from providing a discount to customers who share your post on Facebook to giving away a prize for the best photo taken with your product.<\/span><\/p><p><span style=\"font-weight: 400;\">These incentives will encourage new and existing customers to spread the word about your business through online reviews and social media. You get organic word of mouth as people give you free social media promotions.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are some incentive ideas for you to consider:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer a discount to customers who share your content on their social media channels<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give away a gift card for the best photo taken with your product<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide a coupon code to customers who write a positive review of your business on Yelp or Google<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask your customers on one platform to follow you on another social media channel in exchange for a <\/span><span style=\"font-weight: 400;\">promo code<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Run giveaways on social media like Facebook or LinkedIn, with the prize being a free product or service<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Give a freebie to customers who refer a friend to your business&#8217;s social media pages<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use a hashtag for a contest and pick a winner for the best entry<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">There&#8217;s no denying that people love free stuff. That&#8217;s why companies often use freebies as a strategy for product-led content marketing and increasing brand awareness. <\/span><a href=\"https:\/\/peertopeermarketing.co\/social-media-contest\/\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\"> of marketers believe that hosting social media contests has a positive return on investment.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50f50ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50f50ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-91cb93b\" data-id=\"91cb93b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9cd474b elementor-widget elementor-widget-image\" data-id=\"9cd474b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"651\" height=\"419\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/09\/social-media-contest.jpg\" class=\"attachment-large size-large wp-image-26068\" alt=\"social media contest\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (peertopeermarketing.co)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f6ab9a4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f6ab9a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4f1d236\" data-id=\"4f1d236\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b487361 elementor-widget elementor-widget-text-editor\" data-id=\"b487361\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And if you can get people talking about your brand on social media, you&#8217;re a winner. Not only will this help increase brand awareness, but it will also lead to more sales and customers in the long run.<\/span><\/p><p><span style=\"font-weight: 400;\">Of course, giving away free stuff isn&#8217;t always easy. You need to ensure that what you&#8217;re offering is valuable and worth people&#8217;s time. But if you can find the right balance, you&#8217;ll see more happy customers signing up in no time.<\/span><\/p><h2><span style=\"font-weight: 400;\">Start an Affiliate Marketing\/Referral Program<\/span><\/h2><p><span style=\"font-weight: 400;\">An excellent way to boost your word-of-mouth marketing is by starting an <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-marketing-growth\/\"><span style=\"font-weight: 400;\">affiliate or referral program<\/span><\/a><span style=\"font-weight: 400;\">. With these programs, people earn a commission for every new customer they bring in; this incentivizes them to become brand ambassadors. So if you have a loyal customer base, this could be a great way to encourage them to spread the word about your business.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, <\/span><a href=\"https:\/\/hellorache.com\/\"><span style=\"font-weight: 400;\">HelloRache<\/span><\/a><span style=\"font-weight: 400;\"> could give a commission or a discount on the bill of an existing client who brings in a new client for the virtual assistant services it provides, such as virtual scribe. That way, HelloRache gains new customers and referrers an extra discount\/revenue.<\/span><\/p><p><span style=\"font-weight: 400;\">Plus, it&#8217;s a great way to attract new customers, as they&#8217;ll be more likely to try out your products or services if they know they&#8217;ll get something extra out of them. This will help you attract new customers and create a sense of loyalty among your existing customer base. And that&#8217;s just good business sense.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2ee59e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2ee59e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8dd5bf9\" data-id=\"8dd5bf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4554bfc elementor-widget elementor-widget-image\" data-id=\"4554bfc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"603\" height=\"413\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/09\/affiliate-marketing.jpg\" class=\"attachment-large size-large wp-image-26069\" alt=\"affiliate marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (financesonline.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3e3eb7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3e3eb7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-02d4237\" data-id=\"02d4237\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f640c4 elementor-widget elementor-widget-text-editor\" data-id=\"1f640c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Referral marketing can be a great way to increase word of mouth marketing and sales. And there are a few different ways that you can set them up. You can either have a central affiliate manager responsible for recruiting and managing affiliates, or you can set up an automated system where people can sign up and start promoting your product or service immediately.<\/span><\/p><p><span style=\"font-weight: 400;\">Both approaches have pros and cons, so it&#8217;s worth researching to see what would work best for your business. But once you&#8217;ve got it up and running, you should see more people promoting your product or service to their audience. The very best affiliate marketers can have a significant boost on your conversion rate.<\/span><\/p><h2><span style=\"font-weight: 400;\">Join Hands with Popular Influencers<\/span><\/h2><p><span style=\"font-weight: 400;\">Teaming up with <\/span><a href=\"https:\/\/affise.com\/blog\/how-to-grow-your-brand-with-influencers-hillary-cosmetics\/\"><span style=\"font-weight: 400;\">popular influencers<\/span><\/a><span style=\"font-weight: 400;\"> is smart if you&#8217;re looking for a surefire way to get people talking about your brand. This could mean partnering with a well-known blogger in your industry, sponsoring a major event, or aligning your brand with a celebrity spokesperson. Doing this will help you reach a wider audience, and it will also give you instant credibility.<\/span><\/p><p><span style=\"font-weight: 400;\">Plus, if you team up with a respected and well-liked influencer, their endorsement can do wonders for your brand image. Sometimes, signing them on as a brand ambassador may even make more sense. Influencers have a lot of sway with their fans and followers, so partnering with them can help you reach a whole new audience. And, of course, the more people talking about your brand, the better!<\/span><\/p><p><span style=\"font-weight: 400;\">By aligning yourself with influencers, you&#8217;ll be able to tap into their large and engaged audiences, which will do wonders for your brand awareness. And if you can create genuinely share-worthy content, you could see your word of mouth marketing efforts go through the roof.<\/span><\/p><p><span style=\"font-weight: 400;\">Influencer marketing is a fast-growing industry. <\/span><a href=\"https:\/\/www.shopify.com\/blog\/influencer-marketing-statistics\"><span style=\"font-weight: 400;\">61% of consumers<\/span><\/a><span style=\"font-weight: 400;\"> believe in the products recommended by the influencers they follow. If an influencer tells their audience to try out your product, you can be sure there&#8217;s a good chance many of them will take the advice.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e8c24db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e8c24db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ff4295\" data-id=\"5ff4295\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34f86b0 elementor-widget elementor-widget-image\" data-id=\"34f86b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"877\" height=\"557\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/09\/influencers-recommendation.jpg\" class=\"attachment-large size-large wp-image-26066\" alt=\"influencers recommendation\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (shopify.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5963b7b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5963b7b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f0e59dc\" data-id=\"f0e59dc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f3b08eb elementor-widget elementor-widget-text-editor\" data-id=\"f3b08eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Create an Unforgettable Personal Experience<\/span><\/h2><p><span style=\"font-weight: 400;\">If your customers are happy with their experience, they are more likely to tell their friends and family about you. And there&#8217;s no better way to create brand loyalty than by providing a unique and memorable customer experience.<\/span><\/p><p><span style=\"font-weight: 400;\">Whether it&#8217;s something they can&#8217;t find anywhere else or just executed flawlessly, if you can make sure that your customers have a great experience, they&#8217;re much more likely to talk about you to their friends and family. One great experience can lead to more sales if the experience is something the customer simply must tell someone about.<\/span><\/p><p><span style=\"font-weight: 400;\">After all, if someone you know and trust tells you about a great product or service, you&#8217;re much more likely to check it out than if you saw an ad for it. That&#8217;s why many businesses focus on creating an unforgettable personal experience for their customers. If you can make sure that your customers have a great time, they&#8217;re much more likely to tell their friends and family about you.<\/span><\/p><p><span style=\"font-weight: 400;\">And that&#8217;s what word of mouth advertising is all about \u2014 creating such a great experience that people can&#8217;t help but tell others about it. This may be through talking with friends about new products or leaving a customer review online.<\/span><\/p><h2><span style=\"font-weight: 400;\">Automate Your Word of Mouth Process<\/span><\/h2><p><span style=\"font-weight: 400;\">To maximize your word of mouth marketing campaigns, you need to start automating your process. Use automation tools to set up systems and protocols that will make it easy for customers to talk about your brand.<\/span><\/p><p><span style=\"font-weight: 400;\">You could use social listening software to find out when people are talking about you online. You could also set up Google Alerts to get a notification whenever someone mentions your brand. This way, you can thank them for their kind words.<\/span><\/p><p><span style=\"font-weight: 400;\">Setting up auto-replies for customers who leave positive reviews is a great way to show your appreciation for their support. A simple &#8220;thank you&#8221; goes a long way in making your customers feel valued and can also help encourage them to leave more reviews in the future.<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, auto-replies can help build goodwill with potential customers who may see the reviews while considering doing business with you. By showing that you take the time to respond to your reviews, potential customers will know that you are committed to providing excellent customer service. Try including social sharing buttons to boost engagement.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fa8666 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fa8666\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-df4da79\" data-id=\"df4da79\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-61245e4 elementor-widget elementor-widget-image\" data-id=\"61245e4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"854\" height=\"515\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/09\/average-click-through-rate.jpg\" class=\"attachment-large size-large wp-image-26067\" alt=\"average click through rate\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (superoffice.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cdb949a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cdb949a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-48e746a\" data-id=\"48e746a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4996a79 elementor-widget elementor-widget-text-editor\" data-id=\"4996a79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You could also create an <\/span><a href=\"https:\/\/affise.com\/blog\/email-marketing-partnerships\/\"><span style=\"font-weight: 400;\">email campaign<\/span><\/a><span style=\"font-weight: 400;\"> that helps customers spread the word about your brand. Include social sharing buttons in your email so that it&#8217;s easy for customers to share your message with their friends and followers.<\/span><\/p><p><span style=\"font-weight: 400;\">Establishing a well-strategized email campaign will make it easy for customers to engage with your brand. Try including a unique discount code they can share with friends and colleagues.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Also, you can use email finder platforms to find the best contact information for future leads to get the best outcomes, saving you and your team time and effort.<\/span><\/p><h2><span style=\"font-weight: 400;\">Make Every Customer Interaction Shareable<\/span><\/h2><p><span style=\"font-weight: 400;\">Going the extra mile for your customers is always a good idea, but it&#8217;s especially important if you&#8217;re hoping to encourage word-of-mouth marketing. After all, if your customers have a positive experience, they&#8217;re much more likely to tell their friends about it. And these days it is quite easy to do so due to how accessible social media platforms are for the general public.<\/span><\/p><p><span style=\"font-weight: 400;\">That&#8217;s why it&#8217;s essential to make sure that every customer interaction is shareable. In other words, go above and beyond to ensure each interaction is positive and memorable. By doing so, you&#8217;ll make your customers happy and increase the chances that they&#8217;ll spread the word about your business through blog reviews, Instagram posts and stories, or tweets.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you can make customer interactions worth sharing, you&#8217;ll find that customers are more likely to talk about you on social media. This will lead to more sales and customers in the long run. But be warned, if your service fails to meet customer expectations, you&#8217;ll likely find your business being talked about for the wrong reasons.<\/span><\/p><h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2><p><span style=\"font-weight: 400;\">A word of mouth marketing strategy is still one of the most effective marketing strategies out there \u2014 and it&#8217;s completely free! Word of mouth has taken on a new form in today&#8217;s digital age. Social media plays a significant role in spreading the word about brands and businesses, especially ecommerce stores.<\/span><\/p><p><span style=\"font-weight: 400;\">But despite the rise of digital marketing, word of mouth is still one of the best ways to reach your target audience. So if you want to give your business a boost, start thinking about how you can encourage people to talk about your brand.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Word of mouth (WOM) marketing is one of the oldest and most effective forms of marketing. And it&#8217;s easy to see why \u2014 it&#8217;s free, it has the potential to go viral, and best of all, it works! People are more likely to trust the recommendation of a friend or family member than they are [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":18666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1,167],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Word of Mouth: A Marketing Strategy That Really Works &#8212; Affise<\/title>\n<meta name=\"description\" content=\"Wondering how to make word of mouth work for your business? 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