{"id":26387,"date":"2022-11-04T10:35:27","date_gmt":"2022-11-04T07:35:27","guid":{"rendered":"https:\/\/affise.com\/?p=26387"},"modified":"2025-08-08T13:31:24","modified_gmt":"2025-08-08T10:31:24","slug":"marketing-awareness","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/marketing-awareness\/","title":{"rendered":"Affiliate Marketing Awareness Tips for Brand-safe Advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"26387\" class=\"elementor elementor-26387\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-132ed15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"132ed15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6cfcc5\" data-id=\"b6cfcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13c5196 elementor-widget elementor-widget-text-editor\" data-id=\"13c5196\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Brand-safe affiliate advertising doesn\u2019t only bring purchase-oriented customers to the offer. Harnessing the power of affiliate opportunities increases brand awareness as well. It\u2019s another way of getting the upper hand over your competitors to help make your business a success.<\/span><\/p><p><span style=\"font-weight: 400;\">Read on to discover how to manage safe affiliate brand awareness campaigns and boost brand performance.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a55ff55 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a55ff55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4b73cef\" data-id=\"4b73cef\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-15fef1f elementor-widget elementor-widget-image\" data-id=\"15fef1f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1470\" height=\"980\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/10\/affiliate-brand-awareness.png\" class=\"attachment-large size-large wp-image-26394\" alt=\"affiliate brand awareness\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6abbace elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6abbace\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ffb3faa\" data-id=\"ffb3faa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-da81bc9 elementor-widget elementor-widget-text-editor\" data-id=\"da81bc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Why is brand safety important?<\/span><\/h2><p><span style=\"font-weight: 400;\">Brand-safe audience access should be the priority if you want to establish and maintain a good brand name. Attracting quality audiences that are aligned with your brand is much more profitable for your company.<\/span><\/p><p><span style=\"font-weight: 400;\">If you advertise in a brand-safe, contextually-relevant environment, aimed at an audience that matches your brand identity and targets, you will have greater success in engaging potential customers. Should the brand message be sent out correctly, you can be sure to become a potential customer\u2019s first thought when they need your product or service. And that should always be your priority. Though there are <a href=\"https:\/\/www.8x8.com\/blog\/ethical-issues-in-communications?locale=uk\">communication ethical issues<\/a> that you need to be aware of, such as scammers using VoIP to spoof their IDs, and their location, or to more easily flood people with spam calls.<\/span><\/p><h3><strong>Boost brand awareness to gather more conversions<\/strong><\/h3><p><span style=\"font-weight: 400;\">Digital marketing is not always focused on making sales, but in most cases, this is the end goal. And, by creating a community of leads aware of your products, it\u2019s more likely that these users will eventually become customers.<\/span><\/p><p><span style=\"font-weight: 400;\">Even if your audience doesn\u2019t convert right away, your brand awareness strategy should be a tool for anchoring your brand in people\u2019s thoughts. And affiliate marketing is a perfect way to do this and build trust in your brand.\u00a0<\/span><\/p><p><a href=\"https:\/\/www.salsify.com\/resources\/report\/content-2022-salsify-consumer-research-the-value-of-building-brand-trust\"><span style=\"font-weight: 400;\">46%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers complete purchases based on trust<\/span><span style=\"font-weight: 400;\">. And to be trusted, people need to be sure that you provide a quality product or service &#8211; for that they will either need to have good experiences with previous purchases, or they\u2019ll need to be approached correctly. It\u2019s important to think about:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who exactly should be aware of your brand?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is your unique selling point?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Which affiliate marketing formats and strategies will allow you to target your audiences?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How often should you contact your potential leads to keep them engaged?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Doing so will help you target the correct audience for your brand and increase your chances of building a community of repeat customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8ccc1ec elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8ccc1ec\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08e77e1\" data-id=\"08e77e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-639c77c elementor-widget elementor-widget-image\" data-id=\"639c77c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1470\" height=\"980\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/10\/building-a-community.png\" class=\"attachment-large size-large wp-image-26393\" alt=\"building a community\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-822c6c9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"822c6c9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-712c497\" data-id=\"712c497\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d9f175 elementor-widget elementor-widget-text-editor\" data-id=\"5d9f175\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Which affiliate targeting option is best for achieving brand awareness?<\/span><\/h2><p><span style=\"font-weight: 400;\">Narrowing down your target audience is the most important part of optimizing marketing endeavors. Cutting off any underperforming targets provides a boost in ROI and CR (Conversion Rate). By this, you create a dedicated user base you can target with campaigns.<\/span><\/p><p><span style=\"font-weight: 400;\">It is a major upside of programmatic advertising when compared to traditional posters or billboards &#8211; you get control over what type of demographics you are targeting. The rest can be omitted or cut down during optimization.<\/span><\/p><p><span style=\"font-weight: 400;\">Top-tier ad performance agencies allow advertisers to set granular targeting settings while conducting campaigns. This way marketers who represent brands can create a portfolio of meticulously chosen users.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Targeting options that are the most beneficial for conversions and brand awareness efforts are:<\/span><\/p><h3><span style=\"font-weight: 400;\"><strong>Contextual targeting<\/strong>\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Interested and purchase-driven audiences will be more likely to engage with an advertiser\u2019s offer. Topic-savvy customers will also probably spend more per sale.<\/span><\/p><h3><span style=\"font-weight: 400;\"><strong>Keyword targeting<\/strong>\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Optimizing keywords for your brand awareness campaigns will allow you to target users who have already searched for related queries &#8211; so, you\u2019ll be reaching more proficient leads.<\/span><\/p><h3><strong>Geotargeting<\/strong><\/h3><p><span style=\"font-weight: 400;\">Some markets will perform better for your brands, and some will do worse. Knowledge of which regions, countries, and even cities should be targeted will be beneficial while creating a marketing strategy. But, do not forget about catering to lower-performing audiences, too, when building brand awarenes<\/span><span style=\"font-weight: 400;\">s.<\/span><\/p><h3><span style=\"font-weight: 400;\"><strong>Source targeting<\/strong>\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">With the best affiliate ad performance platforms you\u2019ll be able to handpick the traffic sources that you find most valuable. Monitoring which ones are underperforming will provide you with valuable data. You can then decide which sources to disregard, and which should be better approached.\u00a0<\/span><\/p><h3><strong>Device targeting<\/strong><\/h3><p><span style=\"font-weight: 400;\">The device your audience uses tells a lot about their possibility of converting. Whenever you notice that your campaigns bring the best results for a certain type of device, narrow your targeting down to it!<\/span><\/p><h3><span style=\"font-weight: 400;\"><strong>OS targeting<\/strong>\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">An operating System that your audiences use is a rather granular piece of information, but it proves to be highly useful at the highest level of marketing endeavors. Never neglect it, if you\u2019re able to access this data.<\/span><\/p><h3><span style=\"font-weight: 400;\"><strong>Browsers<\/strong>\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Specific ad placements in specific browsers are yet another way to find the best-converting customers.<\/span><\/p><h3><strong>Adult filtering<\/strong><\/h3><p><span style=\"font-weight: 400;\">Make sure to properly label your campaigns in the ad performance platform &#8211; whether it should be available to all audiences, or maybe for adult ones only. Providing compliant content in your campaigns is the key element of maintaining good relationships with publishers and feed owners, so bear that in mind.<\/span><\/p><h3><span style=\"font-weight: 400;\"><strong>Languages<\/strong>\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">As with geolocation, remember to approach international audiences in the most appropriate way. Although English is universally used worldwide, it will not be efficient at all times. That is why targeting language-relevant audiences will make your affiliate campaigns stand out. This way you are also cutting spending on underperforming sources.<\/span><\/p><h2><span style=\"font-weight: 400;\">Which ad format is recommended for building awareness?<\/span><\/h2><p><span style=\"font-weight: 400;\">This part, as with everything in affiliate advertising, can be a bit tricky, as there is no universal strategy that can be copied. Every marketing specialist needs to come up with the perfect recipe for their purposes. But this does not mean that AdTech is unknown territory &#8211; solutions allow the desired scalability, performance, and what is more, safety. And these are, unarguably, some of the most important factors while building brand awareness.<\/span><\/p><p><span style=\"font-weight: 400;\">AdTech offers new solutions and the projections claim that it will<\/span><a href=\"https:\/\/www.globaldata.com\/adtech-drive-internet-advertising-industry-1-trillion-2030-forecasts-globaldata\/\"> <span style=\"font-weight: 400;\">reach $1 billion of global annual revenue in 2030<\/span><\/a><span style=\"font-weight: 400;\">. This is more than double the figures for 2021 when AdTech revenue passed $400 million. Experiment, but avoid intrusive and forceful ad formats. Annoying the audience has never been an optimal strategy<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6288f60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6288f60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23b091f\" data-id=\"23b091f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ff45af elementor-widget elementor-widget-image\" data-id=\"3ff45af\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1172\" height=\"628\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/10\/ad-format.png\" class=\"attachment-large size-large wp-image-26389\" alt=\"ad format\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (globaldata.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-626cfb4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"626cfb4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-825dd21\" data-id=\"825dd21\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ed968f elementor-widget elementor-widget-text-editor\" data-id=\"9ed968f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s take a look at some of the ways you can advertise your brand.<\/span><\/p><h3><strong>Search traffic and vertical searches<\/strong><\/h3><p><span style=\"font-weight: 400;\">With the changing behaviors of the standard Internet user, it is safe to say that we\u2019re noticing the shift in how the queries are being searched for. Although major search engines like Google or Yahoo are still <\/span><a href=\"https:\/\/99firms.com\/blog\/search-engine-statistics\/#gref\"><span style=\"font-weight: 400;\">undisputed leaders of the market<\/span><\/a><span style=\"font-weight: 400;\">, new opportunities are emerging &#8211; also for affiliate advertisers. The third decade of this millennium marks the rise in popularity of vertical searches &#8211; more user-facing and allowing precise contextuality. A perfect environment for affiliate campaign placements.<\/span><\/p><p><span style=\"font-weight: 400;\">For advertisers, this means that it\u2019s now possible to find new customers and build brand awareness without the need to compete for their attention within major SERPs. See how the likes of Booking.com or Klarna have developed in the last few years. And for affiliate marketers, it\u2019s a great chance to <\/span><span style=\"font-weight: 400;\">reach specific and thematically-interested audiences<\/span><span style=\"font-weight: 400;\">. These are exactly the people who should be highly aware of your brand.<\/span><\/p><h3><strong>Influencer affiliate marketing<\/strong><\/h3><p><span style=\"font-weight: 400;\">Not many strategies will become more powerful than an endorsement from a trusted influencer. Find people and profiles that will match your brand\u2019s needs, and provide the audiences with open communication about how your offer matches their interests. Think of it as a combination of keyword targeting and a perfect example of social proof.<\/span><\/p><p><span style=\"font-weight: 400;\">Firstly, your message will be delivered to an audience focused on a thematically-relevant persona, who\u2019ll use their authority to deliver your message. Secondly, affiliate influencers are always happy with a quality partnership. Overall, it\u2019s an enormously efficient solution for advertisers to reach relevant audiences and become household names.<\/span><\/p><h3><strong>Referral programs<\/strong><\/h3><p><span style=\"font-weight: 400;\">Word-of-mouth is an age-old method, and frankly, it\u2019s evergreen. To make sure your offer is recognized, you may want to engage your audiences better to share the message. Companies have long ago discovered that referral programs bring amazing possibilities. <\/span><a href=\"https:\/\/viral-loops.com\/blog\/dropbox-grew-3900-simple-referral-program\/\"><span style=\"font-weight: 400;\">Dropbox grew 3900% since launching friend-referral programs<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7fbc502 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7fbc502\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8c59ea3\" data-id=\"8c59ea3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-44d41d6 elementor-widget elementor-widget-image\" data-id=\"44d41d6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1470\" height=\"980\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/10\/referral-programs.png\" class=\"attachment-large size-large wp-image-26391\" alt=\"referral programs\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-568059b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"568059b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7146e05\" data-id=\"7146e05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0ef3ba5 elementor-widget elementor-widget-text-editor\" data-id=\"0ef3ba5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Tips for brand-safe affiliate advertising<\/span><\/h2><p><span style=\"font-weight: 400;\">Make sure to follow the below advice when designing and optimizing your affiliate brand awareness campaigns<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><h3><strong>1. Stay contextually relevant<\/strong><\/h3><p><span style=\"font-weight: 400;\">Your advertising efforts should always be contextually relevant to your target audience. Using keywords in the campaigns allows affiliates to place their ads on contextually relevant pages, so they are matched to specific queries. This way the risk of exposing the completely uninterested audience to the ad, is reduced. It saves your time and budget, as well as boosts your Conversion Rate and ROI.<\/span><\/p><p><span style=\"font-weight: 400;\">Make sure that you regularly check the performance of keywords in your ad performance platform. Optimize them by whitelisting ones that bring you good results and blacklisting keywords that are not relevant. Ideally, you should have a keyword set that converts well and puts your brand in front of the most suitable audiences.<\/span><\/p><h3><strong>2. Match user intent &#8211; find interested people<\/strong><\/h3><p><span style=\"font-weight: 400;\">People are already looking for solutions you offer. That\u2019s the truth. Affiliate marketing is often connected with convincing people to convert, but the reality is that modern shoppers are already looking for purchase opportunities. So, in order to succeed you don\u2019t always need to build a need from scratch. And surprisingly, a big chunk of the industry does not realize that.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Letting relevant people know about your existence should be enough. As they are already in the process of finding a purchase opportunity, you can become the solution to their needs and problems. Why try to convince your audience that they need to make a purchase when advertising solutions give you a chance to target customers by their intent?<\/span><\/p><p><span style=\"font-weight: 400;\">Influencer endorsements and vertical searches give you access to affiliate traffic that consists of purchase-driven visitors. Providing a good message and presenting a brand boosts awareness within contextually-relevant audiences. These easily become customers. And, by becoming more visible, you get a foothold in the desired market<\/span><span style=\"font-weight: 400;\">.<\/span><\/p><h3><strong>3. Present your expertise with content marketing<\/strong><\/h3><p><span style=\"font-weight: 400;\">Always position yourself as the top-tier specialist in your field. Content marketing is a powerful tool you should be using to boost your performance and reach new users. Never underestimate the power of SEO optimization and well-crafted content for your page.<\/span><\/p><p><span style=\"font-weight: 400;\">This way you will attract more potential customers who are already interested in your solutions. All you have to do is to find a problem they might be facing and present them with a clarification and a way to fix it. Of course, as a small business or even a medium one, you will not be able to compete with the likes of Coca-Cola or Nike (or whoever is the leader of your niche). So, avoid general and broad keywords &#8211; focus on the specific ones, but at the same time, ones that offer promising volumes of users.<\/span><\/p><p><span style=\"font-weight: 400;\">Solving people\u2019s problems, presenting engaging content, and even building community are the most effective ways of creating brand awareness. Search engine organic traffic is an almost inexhaustible source of valid users &#8211; thus it would be a big mistake to neglect it.<\/span><\/p><p><span style=\"font-weight: 400;\">Social media posts, podcasts, guest posting of articles, hefty content partnerships, or a series of LinkedIn guides &#8211; there are many things you could do! Real-time marketing is also an option, you just need to feel the trends. Finding an in-fashion hashtag, and coming up with a creative way to use it on social media platforms is an evergreen strategy.<\/span><\/p><p><span style=\"font-weight: 400;\">Also, it\u2019s free&#8230; well, almost. Being creative, and successful with producing content will not cost you much. It requires time investment and marketing knowledge, but you do not need to pay for the organic traffic you attract!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4ad2e3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4ad2e3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a5977e\" data-id=\"5a5977e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4535f1d elementor-widget elementor-widget-image\" data-id=\"4535f1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1481\" height=\"1600\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/10\/content-marketing.png\" class=\"attachment-large size-large wp-image-26390\" alt=\"content marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (visual.ly)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76a0d5b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76a0d5b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c733e15\" data-id=\"c733e15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37ae8b0 elementor-widget elementor-widget-text-editor\" data-id=\"37ae8b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>4. Reach the audience before your competitors<\/strong><\/h3><p><span style=\"font-weight: 400;\">Your target market may be dominated by global players, but spreading your voice in some alternative channels may greatly help with brand equity-building efforts.<\/span><\/p><p><span style=\"font-weight: 400;\">Don\u2019t be afraid of influencer marketing opportunities, and always seek ways to stay a few steps ahead of competitors. New platforms and affiliate formats always mean new audiences. Filter them, test out whether you want to engage more with them, and work hard, so that your brand becomes a household name.<\/span><\/p><h3><strong>5. Consult your ad exchange platform<\/strong><\/h3><p><span style=\"font-weight: 400;\">Find a dedicated support team that will help you optimize, control, and set up campaigns. There are many options, but we recommend <\/span><a href=\"https:\/\/zeropark.com\/media-buyers\/\"><span style=\"font-weight: 400;\">partnering up with ad exchange platforms that offer the most comprehensive onboarding<\/span><\/a><span style=\"font-weight: 400;\">, account management, and compliance support. This way marketers can better control their metrics, use precise tools, and get advice and a second opinion. Providing detailed feedback will help every advertiser with future optimization and testing as well.<\/span><\/p><h3><strong>6. Trust automated solutions<\/strong><\/h3><p><span style=\"font-weight: 400;\">Affiliate marketers\u2019 and advertisers\u2019 jobs became much easier when <\/span><a href=\"https:\/\/affise.com\/automation\/\"><span style=\"font-weight: 400;\">automated solutions became an option<\/span><\/a><span style=\"font-weight: 400;\">. Setting up rule-based optimization could save a lot of stress, as it allows you to sit back and watch what happens. Well, this is a big hyperbole, but automated solutions take a big weight off every advertiser\u2019s shoulders as they minimize the risk of serious damage happening to a campaign.<\/span><\/p><p><span style=\"font-weight: 400;\">It works based on a really simple sequence of cause and effect. The system analyzes metrics, and if it detects a requirement that was manually set up by the campaign manager, it automatically ignites a reaction. This protects your brand\u2019s budget and will allow you to excel by automatically raising the bids for example.<\/span><\/p><p><span style=\"font-weight: 400;\">The same goes for every other automated option out there. With these, your campaigns are more immune to fraud, and as a campaign owner, you can better and more efficiently control performance with in-depth data analysis and bulk actions.\u00a0<\/span><\/p><h3><strong>7. Avoid shady solutions and stay compliant<\/strong><\/h3><p><span style=\"font-weight: 400;\">It is possible to build brand awareness based on controversy, of course. But it never proves to be a safe solution &#8211; rather a temporary one.<\/span><\/p><p><span style=\"font-weight: 400;\">Always make sure that the affiliate advertising provided to any publisher is in line with the guidelines and policies of your partners. Breaching these will always be unwelcome, and you can expect various consequences. Among these are bans, account suspensions, chargebacks, or losing access to the feeds entirely.<\/span><\/p><p><span style=\"font-weight: 400;\">Different ad formats and different publishers have different expectations. For that reason, we encourage all affiliates to stay vigilant and up-to-date with policies. You should strictly cooperate with the<\/span><a href=\"https:\/\/zeropark.com\/blog\/compliance-on-the-ad-arbitrage\/\"> <span style=\"font-weight: 400;\">ad exchange platform\u2019s compliance team<\/span><\/a><span style=\"font-weight: 400;\"> at all times. This way an additional filter is being installed, so that campaigns are more secure and brand-safe.<\/span><\/p><p><span style=\"font-weight: 400;\">This kind of approach should also open the gates to more effective advertising tools, and highly purchase-oriented audiences.<\/span><\/p><h3><strong>8. Clean your backlinks<\/strong><\/h3><p><span style=\"font-weight: 400;\">To be perceived by Google as a quality page, you need to make sure your website is as clean in terms of SEO as humanly possible. Some unwanted backlinks may appear and lower the organic performance of the website. These could include adult website traffic, gambling, or low-ranked domains.<\/span><\/p><p><span style=\"font-weight: 400;\">A good practice is to control backlinks that appear without your control. With SEO tools like<\/span><a href=\"https:\/\/ahrefs.com\/\"> <span style=\"font-weight: 400;\">ahrefs<\/span><\/a><span style=\"font-weight: 400;\">, one can extract exact link placements and access data about their quality. Then, after analysis, it\u2019s of course possible to remove unwanted links without any harm and to<\/span><a href=\"https:\/\/affise.com\/blog\/increase-website-traffic\/\"> <span style=\"font-weight: 400;\">boost website organic performance<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h3><strong>9. Optimize traffic<\/strong><\/h3><p><span style=\"font-weight: 400;\">Finding the best sources for your marketing campaigns will bring optimal results to any marketing strategy. Cutting down underperforming or unsafe audiences will help you work on the brand image and attract new customers, potentially boosting your revenue.<\/span><\/p><p><span style=\"font-weight: 400;\">Bot traffic or even wrongly-targeted audiences will never benefit your brand safety. Exposing yourself to inflated statistics without real chances of conversions (or at least with these drastically lowered) will never positively affect brand value. It also makes marketing budgets burn out fast and without any measurable success.<\/span><\/p><p><span style=\"font-weight: 400;\">For this reason, all affiliates who run ads are advised to control all metrics in their campaigns to make sure that no disruptions occur. To be effective, you\u2019ll need to learn how to make sure <\/span><a href=\"https:\/\/affise.com\/affiliate-marketing-fraud\/\"><span style=\"font-weight: 400;\">your campaign is protected from fraud<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><h3><strong>10. Learn trends and good advertising practices<\/strong><\/h3><p><span style=\"font-weight: 400;\">Make sure to be right where your customers want you to be. As the <\/span><a href=\"https:\/\/www.wpbeginner.com\/research\/marketing-statistics-trends-and-facts-updated\/#social-media-marketing-statistics\"><span style=\"font-weight: 400;\">trends and reports<\/span><\/a><span style=\"font-weight: 400;\"> suggest, marketers should be putting an even increased emphasis on social media presence. If you decide to go against the current, you might get into a place with no audiences, so keep your eyes open for novelties and new opportunities but make sure they are relevant to your target audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Trends should be approached with some caution, you don\u2019t want to invest all your advertising budget on something that lasts for a short time. But, they might also become a source of great inspiration. Do your research and see what people expect, and what their needs are. Look for trends that align with your brand identity and can help you engage with your audience.\u00a0<\/span><\/p><h3><strong>11. Do not forget privacy<\/strong><\/h3><p><span style=\"font-weight: 400;\">Increasingly more people are becoming concerned about what happens with data collected online. Thus, maintaining the highest level of privacy protection should be a priority. Modern users appreciate companies that operate cookieless and without third-party user data violation. It\u2019s a route that every brand and affiliate marketer should follow to win the audience\u2019s trust.<\/span><\/p><p><span style=\"font-weight: 400;\">Finding safe advertising formats will not only allow you to position yourself as user-oriented but will also put you on the path to the most up-to-date business operating.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1f1c747 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1f1c747\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ea25203\" data-id=\"ea25203\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0c35c4 elementor-widget elementor-widget-image\" data-id=\"d0c35c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"450\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/10\/do-not-forget-privacy.png\" class=\"attachment-large size-large wp-image-26392\" alt=\"do not forget privacy\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source (hp.com)<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7aee990 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7aee990\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9f66d6e\" data-id=\"9f66d6e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ab2c59 elementor-widget elementor-widget-text-editor\" data-id=\"2ab2c59\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Summary<\/span><\/h2><p><span style=\"font-weight: 400;\">Let\u2019s summarize the healthy practices that can only help you with reaching safe, effective, and healthy affiliate awareness advertising:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimize audiences and keywords.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set granular targeting.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Stay up-to-date with trends.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Protect privacy.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/affise.com\/analytics\/\"><span style=\"font-weight: 400;\">Always track metrics<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consult with ad exchange platforms and provide feedback.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use content to engage customers and win organic traffic.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find the best ad formats.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use automated rules in your campaigns.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/zeropark.com\/blog\/programmatic-advertising-trends\/\"><span style=\"font-weight: 400;\">Be innovative and creative<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be transparent and avoid non compliant content.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Remember clean SEO.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Brand-safe advertising and brand awareness marketing campaigns should be a priority.<\/span><\/p><p><span style=\"font-weight: 400;\">Build your affiliate position and attract customers by showing them compliant and well-optimized ads!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Brand-safe affiliate advertising doesn\u2019t only bring purchase-oriented customers to the offer. Harnessing the power of affiliate opportunities increases brand awareness as well. It\u2019s another way of getting the upper hand over your competitors to help make your business a success. Read on to discover how to manage safe affiliate brand awareness campaigns and boost brand [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":26697,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing Awareness Strategy | Build Trust with Smart Targeting<\/title>\n<meta name=\"description\" content=\"Drive marketing awareness with brand-safe affiliate tactics\u2014reach the right audience, boost visibility, and grow trust across key channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/marketing-awareness\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Awareness Strategy | Build Trust with Smart Targeting\" \/>\n<meta property=\"og:description\" content=\"Drive marketing awareness with brand-safe affiliate tactics\u2014reach the right audience, boost visibility, and grow trust across key channels.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/marketing-awareness\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-04T07:35:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-08T10:31:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/11\/aff-marketing-awareness-tips.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1140\" 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