{"id":27624,"date":"2023-01-31T18:00:33","date_gmt":"2023-01-31T15:00:33","guid":{"rendered":"https:\/\/affise.com\/?p=27624"},"modified":"2025-06-12T11:06:34","modified_gmt":"2025-06-12T08:06:34","slug":"affise-expands-its-performance-marketing-platform-services-to-latam-with-new-team-members","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/affise-expands-its-performance-marketing-platform-services-to-latam-with-new-team-members\/","title":{"rendered":"Affise expands its performance marketing platform services to LATAM with new team members"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27624\" class=\"elementor elementor-27624\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9522d1b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9522d1b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f5ed8e\" data-id=\"3f5ed8e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a0b8137 elementor-widget elementor-widget-text-editor\" data-id=\"a0b8137\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">In the last two years, thousands of start-up companies have established themselves in Latin America. Out of this impressive number, at least <\/span><a href=\"https:\/\/www.bloomberglinea.com\/english\/which-startup-will-be-latin-americas-50th-unicorn\/\"><span style=\"font-weight: 400;\">40<\/span><\/a><span style=\"font-weight: 400;\"> unicorns stand out that have made it to the top in the last two years, paving the way for other startups to achieve the same growth opportunities. Affise wants to get on board by extending its services to LATAM.<\/span><\/p><p><span style=\"font-weight: 400;\">We have talked with Deborah Strougo, our Senior Account Executive LATAM, and our newcomers to the LATAM market, Mario Ibarra, our Sales Manager, and Anderson Salom, our Customer Success Manager, to understand more about how Affise is expanding its service in countries like Brazil, Mexico, Chile, Argentina, Colombia, Uruguay, and Costa Rica.<\/span><\/p><h2><b>Two new joiners on board &#8211; does it mean LATAM is a new market on the path of Affise expansion?<\/b><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f5c41a8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f5c41a8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6cc05cb\" data-id=\"6cc05cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dee0505 elementor-widget elementor-widget-image\" data-id=\"dee0505\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/01\/T29SSGNCW-U020LJ4P8VB-38322655c2a7-512.jpg\" class=\"attachment-large size-large wp-image-27626\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-773d5b6\" data-id=\"773d5b6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-348be07 elementor-widget elementor-widget-testimonial\" data-id=\"348be07\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-testimonial-wrapper{overflow:hidden;text-align:center}.elementor-testimonial-wrapper .elementor-testimonial-content{font-size:1.3em;margin-bottom:20px}.elementor-testimonial-wrapper .elementor-testimonial-name{line-height:1.5;display:block}.elementor-testimonial-wrapper .elementor-testimonial-job{font-size:.85em;display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta{width:100%;line-height:1}.elementor-testimonial-wrapper .elementor-testimonial-meta-inner{display:inline-block}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image{display:table-cell;vertical-align:middle}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image img{width:60px;height:60px;border-radius:50%;-o-object-fit:cover;object-fit:cover;max-width:none}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-image{padding-right:15px}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-details{text-align:left}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{margin-bottom:20px}<\/style>\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">Deborah Strougo: Absolutely. It was already in our plans to focus on the Latam market because we understand that it is full of opportunities for our business. Currently, the Latin American digital market is one of the fastest-growing markets in the world, and we want to grow with it by offering a platform with first-class services.<\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-5713238 elementor-widget elementor-widget-text-editor\" data-id=\"5713238\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>Talking about expanding, we want to welcome our new team members to Affise Squad, Mario Ibarra and Anderson Salom. Could you give us a sneak peek at your career path?<\/b><\/h2><p><b>Mario Ibarra: <\/b><span style=\"font-weight: 400;\">I started my career as a developer. More precisely, as a webmaster. Then I founded my digital agency, which naturally introduced me to sales. My next professional step was to move to\u00a0 Lievan, a big agency. There I was first responsible for eCommerce and became Head of Sales &amp; Development. After working as Account Executive &#8211; Marketing Cloud. I discovered Affise as a new remote opportunity in the fast-paced SaaS industry.<\/span><\/p><p><b>Anderson Salom:<\/b><span style=\"font-weight: 400;\"> I hold a degree in business administration, and I have worked for the Latam Market for the last 6 years at SaaS and marketing companies such as HubSpot and RD Station in customer-facing roles. I worked in the very early stages of the expansion of these companies in Latam.<\/span><\/p><h2><b>LATAM is a new market on the path for Affise. What are its biggest challenges and opportunities?<\/b><\/h2><p><b>Deborah Strougo: <\/b><span style=\"font-weight: 400;\">The most important thing is to pay attention to the specifics of this market to serve it according to its needs. To do this, we need to keep up with socioeconomic changes and technological advances and offer support in their languages and during their business hours to facilitate communication and increase the reliability and use of our services.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cf9dbe8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cf9dbe8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6dc02a5\" data-id=\"6dc02a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86e6640 elementor-widget elementor-widget-image\" data-id=\"86e6640\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"512\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/01\/T29SSGNCW-U04E5TFCLLW-cfc4a7292e39-512.jpg\" class=\"attachment-large size-large wp-image-27627\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ff8f8e4\" data-id=\"ff8f8e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7bd7ce6 elementor-widget elementor-widget-testimonial\" data-id=\"7bd7ce6\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">Mario Ibarra: There are many opportunities and challenges in the LATAM market. Let me start with the opportunities: There are thousands of start-ups in Latin America. Most of them are in the financial sector. <\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab6e10f elementor-widget elementor-widget-text-editor\" data-id=\"ab6e10f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At the same time, there is a lot of investment flowing from venture capitalists. As local front runners, I would mention Mexico, Brazil, Colombia, and Argentina. Mexico is also home to many unicorns.<\/span><\/p><p><span style=\"font-weight: 400;\">On to new challenges, the Latin American population tends to trust American companies more than European ones, which are not very well known in the local market. Semrush and SAP are very successful in Latin America, but gaining trust in this very competitive market is crucial.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f4e6c60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4e6c60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ceb409b\" data-id=\"ceb409b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6fd1201 elementor-widget elementor-widget-image\" data-id=\"6fd1201\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"511\" height=\"512\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/01\/T29SSGNCW-U04E5NWF37Y-d9c7d9e415a3-512.jpg\" class=\"attachment-large size-large wp-image-27628\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5267a14\" data-id=\"5267a14\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a64059b elementor-widget elementor-widget-testimonial\" data-id=\"a64059b\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">Anderson Salom: Latam is a market with enormous growth opportunities. Different categories of investors are beginning to work closely and actively in this region because of the growth in technology and qualified people. <\/div>\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-793fd33 elementor-widget elementor-widget-text-editor\" data-id=\"793fd33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Affiliate marketing is mainly linked to industries like Finance and Gambling. The lack of knowledge about affiliate marketing could mean developing and enabling this market in the short and long term. Latam will bring so much joy and pride to Affise.<\/span><\/p><p><span style=\"font-weight: 400;\">As per challenges, the level of maturity in terms of affiliates differs in all countries. Some markets are more developed, such as Brazil, Mexico, Colombia, and Argentina. Countries like Paraguay, Bolivia, and Peru still have room to learn and grow.<\/span><\/p><h2><b>Anderson, what made you choose a specific career path in Customer Success?<\/b><\/h2><p><b>Anderson Salom:<\/b><span style=\"font-weight: 400;\"> I enjoy helping people and acting as a counselor, working in client-focused areas. I had developed many skills I only noticed when I started these roles. I am very empathetic and always go the extra mile to find a solution for a client. This role has allowed me to learn about many industries but also to teach people from all over Latin America.<\/span><\/p><h2><b>Let&#8217;s get to know you better. How do you spend your free time? Share with fellow Affisians something that&#8217;s not on your LinkedIn profile.<\/b><\/h2><p><b>Mario Ibarra:<\/b><span style=\"font-weight: 400;\"> I spend as much time as possible with my 8-year-old daughter. I admire meditation and other solutions that have an impact on productivity. I love baseball, and at almost 2 meters tall, it&#8217;s hard not to be a fan of it.<\/span><\/p><p><b>Anderson Salom: <\/b><span style=\"font-weight: 400;\">I have many hobbies, I like photography and video games, so I dedicate some time when I have the chance. My perfect holiday getaway could be at the beach with my wife and my dogs. I love white chocolate and ice cream. I speak Spanish and Portuguese; I&#8217;ll be happy to introduce or share whatever you need about these languages and Latin American culture.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In the last two years, thousands of start-up companies have established themselves in Latin America. Out of this impressive number, at least 40 unicorns stand out that have made it to the top in the last two years, paving the way for other startups to achieve the same growth opportunities. Affise wants to get on [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":27639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[332,333,334],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Affise Expands to LATAM: New Team, New Opportunities<\/title>\n<meta name=\"description\" content=\"Learn more about LATAM market and how Affise is expanding its service in countries like Brazil, Mexico, Argentina, and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/affise-expands-its-performance-marketing-platform-services-to-latam-with-new-team-members\/\" \/>\n<meta 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