{"id":28014,"date":"2023-03-21T12:43:01","date_gmt":"2023-03-21T09:43:01","guid":{"rendered":"https:\/\/affise.com\/?p=28014"},"modified":"2025-08-07T16:07:37","modified_gmt":"2025-08-07T13:07:37","slug":"what-main-challenges-that-the-partner-marketing-industry-will-face","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/what-main-challenges-that-the-partner-marketing-industry-will-face\/","title":{"rendered":"What Are the Main Challenges That the Partner Marketing Industry Will Face?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28014\" class=\"elementor elementor-28014\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1db9588 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1db9588\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ba1dbd0\" data-id=\"ba1dbd0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f731217 elementor-widget elementor-widget-text-editor\" data-id=\"f731217\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Digital marketers are seeing more and more difficulties in getting desired results while witnessing a considerable decrease in their budgets. Many factors, including inflation, the cost of living crisis, and a possible recession, drive this scenario.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To reduce costs and optimize production for different channels on a large scale, new methods, and channels are gaining space. Partner marketing is one of the key sources for digital marketers to maximize advertising efforts as it offers many benefits, such as the opportunity to spread the word about your brand, build trust and pay only for the results.<\/span><\/p><p><span style=\"font-weight: 400;\">Brands can create a partner program to promote products and services and define partners&#8217; commissions each time they achieve the desired results. In a nutshell, the principles of partner marketing remain the same, but the industry has evolved and requires proper solutions and tactics to meet digital marketers&#8217; goals.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, many are asking what comes next. Due to obstacles to the current economy, what will be the future of partner marketing? What are the crucial challenges to be aware of? IIs this industry still a lucrative channel? To begin with, let&#8217;s understand the main challenges of partner marketing in 2023.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47cee71 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47cee71\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-99808cd\" data-id=\"99808cd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20a1f63 elementor-widget elementor-widget-text-editor\" data-id=\"20a1f63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><h2><b>Navigate economic instability in 2023\u00a0<\/b><\/h2><\/li><\/ul><p><span style=\"font-weight: 400;\">In 2023, the prevailing economic instability is expected to persist. Despite forecasts of economic recovery in the previous year, new global and economic challenges are causing inflationary tensions. Forecasts are that 2023 will have the lowest expected growth and the weakest in the last few years. <\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, platforms like Facebook, Google, and Amazon increase ad costs while providing less effectiveness. Since the previous year, consumers have felt the effects of inflation in their pockets, which has also changed their buying priorities. They expect more from brands, while brands see their budget getting tighter.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f48b4a1 elementor-widget elementor-widget-text-editor\" data-id=\"f48b4a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><h2><b>Adapt to the emergence of affiliate and influencers videos<\/b><\/h2><\/li><\/ul><p><span style=\"font-weight: 400;\">In recent years, we watched TikTok become the most downloaded social network. According to a Hootsuite report, it continues to grow its user base, with <\/span><a href=\"https:\/\/hootsuite.widen.net\/s\/cv7w6rdptw\/hootsuitesocialmediatrends2023_report_en\"><span style=\"font-weight: 400;\">1.023 billion active users<\/span><\/a><span style=\"font-weight: 400;\">. This led to a mass trend, the short videos, lately adopted on several social networks, such as Instagram Reels, YouTube Shorts, Amazon Video Shorts, and Netflix Shorts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">People already use social networks as a search tool to relate to brands and discover products and services. While Google search stays the starting point where people aged 25+ go online, finding information doesn&#8217;t quite mean the same thing it used to, as Hootsuite&#8217;s latest report says. Social media algorithms can suggest products and services from influencers or affiliates before users know what they seek. Below, we can see the growth of video marketing used over the years<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0639464 elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"0639464\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"527\" height=\"456\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/12\/Partnership-Marketing-Trends-To-Watch-in-2023.jpg\" class=\"attachment-full size-full wp-image-27315\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">Partnership Marketing Trends To Watch in 2023<\/p><a href=\"https:\/\/affise.com\/blog\/partnership-marketing-trends-to-watch-2023\/\" class=\"elementor-image-box-learnmore advertising__link\">Learn now \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dbee97 elementor-widget elementor-widget-image\" data-id=\"1dbee97\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1545\" height=\"849\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/03\/video_use_chart.png\" class=\"attachment-large size-large wp-image-28017\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7de031 elementor-widget elementor-widget-text-editor\" data-id=\"b7de031\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The challenge for brands is to find out what&#8217;s culturally relevant to their audience and keep on track with updates that move things along faster. So, what concerns marketers now is: how to manage and stay relevant amidst so many social media channels.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894b664 elementor-widget elementor-widget-text-editor\" data-id=\"894b664\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><h2><b>Attend the last call to diversify marketing channels<\/b><\/h2><\/li><\/ul><p><span style=\"font-weight: 400;\">For affiliates and influencers, marketing channels complement each other to create a relevant presence online. For instance, a creator regularly updates videos on deep topics on Youtube and uses Instagram to remind the audience of their daily events. Now, creators want to be on other networks, stay relevant, and establish multiple sources to earn money online. One of the best long-term goals for any content creator is to diversify their income to reduce their dependence on any platform. Digital marketers are expected to do the same.<\/span><\/p><p><span style=\"font-weight: 400;\">2023 promises to be a year when the industry will be even more focused on the quality of their partner&#8217;s relationship with their audience and whether that audience is a good fit for the brand. The ultimate challenge for digital marketers and creators will be building a solid connection with their audience regardless of any platform.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be0e60d elementor-widget elementor-widget-image\" data-id=\"be0e60d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/03\/pexels-negative-space-34069-scaled.jpg\" class=\"attachment-large size-large wp-image-28018\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b86b3b7 elementor-widget elementor-widget-text-editor\" data-id=\"b86b3b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li aria-level=\"1\"><h2><b>Find the best GEOs driven by traffic insights\u00a0<\/b><\/h2><\/li><\/ul><p><span style=\"font-weight: 400;\">To navigate the economic downturn, digital marketers are looking to work with creators with similar demographics to their audience. Relying on segmentation is a way to maximize the high efficiency of every advertising dollar spent on campaigns this year.<\/span><\/p><p><span style=\"font-weight: 400;\">Take into account that affiliate marketing is a worldwide trend. People in many different channels see this industry as a way to have a source of income despite the waves of crisis. For digital marketers and brands, finding new GEOs for their products or services is a challenge that comes with a great opportunity.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Each country has unique characteristics and requires specific research with various affiliate products and peculiarities; finding the most profitable niches and GEOs in affiliate marketing will be crucial to successful campaigns. The most efficient way to do that and generate the best niche ideas is to continually analyze current global trends and research. Although finding the best GEOs is not always easy, discovering new advertising opportunities will be essential in 2023.<\/span><\/p><p>\u00a0<\/p><ul><li aria-level=\"1\"><h2><b>Face the partner&#8217;s marketing fraud rates<\/b><\/h2><\/li><\/ul><p><span style=\"font-weight: 400;\">Unfortunately, high rates of affiliate marketing fraud are not new, but they remain a cause for concern. Increasingly, fraudulent activities are using more creative methods to compromise the quality and results of affiliate marketing campaigns. As a result, digital marketers&#8217; budgets are being depleted at a time when every dollar invested in marketing is crucial.<\/span><\/p><p><span style=\"font-weight: 400;\">In Q2 2022, mobile advertising fraud rates increased globally. Among the four most widely used operating systems, Linux recorded the highest fraud rate in Q2 2022. It is not easy for digital marketers to detect fraudulent activity until it reaches a higher level. Therefore, this increases the importance of trustworthy tracking partnership solutions in 2023.<\/span><b><\/b><\/p><p>\u00a0<\/p><ul><li aria-level=\"1\"><h2><b>Cookieless future and the impact on digital marketing advertising and customer relationships<\/b><\/h2><\/li><\/ul><p><span style=\"font-weight: 400;\">In 2023, Google Chrome, the most widely used browser with over 60% of the search engine market share, will also join other providers such as Apple, Firefox, and Brave in blocking third-party cookies by default. This change will significantly impact digital advertising, which relies heavily on these cookies for targeted advertising. However, even before that, research shows that consumers were already taking measures to protect their personal data, with 1 in 2 internet users regularly deleting cookies from their devices.<\/span><\/p><p><span style=\"font-weight: 400;\">As a result of these changes, 71% of agency and brand executives are uncertain about what the future will bring, according to GWI. Building lasting customer relationships will become more important than ever in a cookieless future. Businesses must focus on delivering value to their customers and building relationships beyond a one-time purchase. This could include offering personalized recommendations, exclusive content, transparent data privacy, and secure communication.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33dd43c elementor-vertical-align-top elementor-widget elementor-widget-image-box-new\" data-id=\"33dd43c\" data-element_type=\"widget\" data-widget_type=\"image-box-new.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"advertising left \"><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img advertising__image\"><img loading=\"lazy\" decoding=\"async\" width=\"1015\" height=\"745\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/05\/Track-performance-in-the-Cookieless-World.png\" class=\"attachment-full size-full wp-image-22369\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content advertising__content\"><p class=\"elementor-image-box-description advertising__text\">How to Track Performance in the Cookieless World<\/p><a href=\"https:\/\/affise.com\/blog\/how-to-track-performance-in-the-cookieless-world\/\" class=\"elementor-image-box-learnmore advertising__link\">Learn now \u2192<\/a><\/div><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d93d7b0 elementor-widget elementor-widget-image\" data-id=\"d93d7b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1125\" height=\"750\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/03\/pexels-photo-68763.webp\" class=\"attachment-large size-large wp-image-28019\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f93b4ba elementor-widget elementor-widget-text-editor\" data-id=\"f93b4ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>To sum up: What does the future of partner marketing look like?<\/b><\/h2><p><span style=\"font-weight: 400;\">Despite the current economy&#8217;s challenges, partner marketing continues to be a promising channel with high growth rates. But more than that, it has become the channel best prepared to meet the difficulties of a possible recession. This is mainly due to its efficiency, which allows brands to pay only for accurate results.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Many companies already recognize partner marketing and understand its importance in marketing strategies. Increasingly, meaningful results are more impactful than numbers that don&#8217;t lead to action. By seeking answers to digital marketers&#8217; most common questions, we have put together an in-deep report on &#8220;The state of partnership marketing,&#8221; with statistics and trends, traffic analysis by GEOs, valuable insights from industry experts, examination of browsers, niches, fraud rates, and more.<br \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b132618 elementor-widget elementor-widget-testimonial\" data-id=\"b132618\" data-element_type=\"widget\" data-widget_type=\"testimonial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-testimonial-wrapper{overflow:hidden;text-align:center}.elementor-testimonial-wrapper .elementor-testimonial-content{font-size:1.3em;margin-bottom:20px}.elementor-testimonial-wrapper .elementor-testimonial-name{line-height:1.5;display:block}.elementor-testimonial-wrapper .elementor-testimonial-job{font-size:.85em;display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta{width:100%;line-height:1}.elementor-testimonial-wrapper .elementor-testimonial-meta-inner{display:inline-block}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image{display:table-cell;vertical-align:middle}.elementor-testimonial-wrapper .elementor-testimonial-meta .elementor-testimonial-image img{width:60px;height:60px;border-radius:50%;-o-object-fit:cover;object-fit:cover;max-width:none}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-image{padding-right:15px}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-aside .elementor-testimonial-details{text-align:left}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-details,.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{display:block}.elementor-testimonial-wrapper .elementor-testimonial-meta.elementor-testimonial-image-position-top .elementor-testimonial-image{margin-bottom:20px}<\/style>\t\t<div class=\"elementor-testimonial-wrapper\">\n\t\t\t\t\t\t\t<div class=\"elementor-testimonial-content\">\u201cI believe, as an affiliate marketing representative, you are constantly striving to unleash the industry's full potential. In this regard, you search for new trending campaigns and top traffic sources and apply the best techniques to succeed. Our white paper \u201cThe State of Partner Marketing: A Review and Predictions for 2023\u2019 will save your time spent on the market\u2019s research and give you a clear vision of where the industry is going today. It\u2019ll guide you on what trends and tendencies you should follow, which GEOS and niches are most profitable today, and what possible threats you should be aware of. Simply put, this report will help you to make informed decisions and build your strategy most effectively.\u201d <\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-testimonial-meta elementor-has-image elementor-testimonial-image-position-aside\">\n\t\t\t\t<div class=\"elementor-testimonial-meta-inner\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-image\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"384\" height=\"369\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/03\/T29SSGNCW-UA5C7KXC3-76215036e679-512-e1679391139368.png\" class=\"attachment-2048x2048 size-2048x2048 wp-image-28052\" alt=\"\" \/>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-name\">Yulia Belenkova<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-testimonial-job\">Product Lead at Affise<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc897a5 elementor-widget elementor-widget-text-editor\" data-id=\"dc897a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To make a picture of the partner marketing industry in 2023, we dug into data and expert insights that were carefully researched to provide you with the most comprehensive updates. If you are looking to build a bulletproof strategy aligns with the market needs, we recommend you download our white paper, <\/span><i><span style=\"font-weight: 400;\">\u201cThe State of Partner Marketing: A Review and Predictions for 2023\u201d<\/span><\/i><span style=\"font-weight: 400;\">, which aims to answer what it will look like in 2023, the role of affiliate marketing, and how it is becoming one of the most profitable channels in the coming years.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37577fd elementor-widget elementor-widget-request-free-trial\" data-id=\"37577fd\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\"><p><span style=\"font-weight: 400;\">Keep learning about <strong>partner marketing<\/strong>. Get to know tons of trends, data, and what to expect by accessing<strong> first-hand<\/strong> the <strong>forecasts for 2023<\/strong><\/span><\/p><\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/the-state-of-partner-marketing\/\" >\n                        <button class=\"request-phrase__button\">\n                            Get my white paper                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital marketers are seeing more and more difficulties in getting desired results while witnessing a considerable decrease in their budgets. Many factors, including inflation, the cost of living crisis, and a possible recession, drive this scenario. To reduce costs and optimize production for different channels on a large scale, new methods, and channels are gaining [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":28023,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[339,340,341,182],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Partner Marketing Challenges | Trends, Risks &amp; 2025 Outlook<\/title>\n<meta name=\"description\" content=\"Explore partner marketing challenges in 2023\u2014navigate ad costs, economic shifts, and evolving channels with Affise\u2019s insights and solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/what-main-challenges-that-the-partner-marketing-industry-will-face\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What Main Challenges Will The Partner Marketing Industry Face?\" \/>\n<meta property=\"og:description\" content=\"Explore partner marketing challenges in 2023\u2014navigate ad costs, economic shifts, and evolving channels with Affise\u2019s insights and solutions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/what-main-challenges-that-the-partner-marketing-industry-will-face\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-21T09:43:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-07T13:07:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/03\/163326a3-f3ce-4d6e-8c76-66a2a94489a6.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"What Main Challenges Will The Partner Marketing Industry Face?\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/03\/163326a3-f3ce-4d6e-8c76-66a2a94489a6.png\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Affise Academy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/what-main-challenges-that-the-partner-marketing-industry-will-face\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/what-main-challenges-that-the-partner-marketing-industry-will-face\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"What Are the Main Challenges That the Partner Marketing Industry Will Face?\",\"datePublished\":\"2023-03-21T09:43:01+00:00\",\"dateModified\":\"2025-08-07T13:07:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/what-main-challenges-that-the-partner-marketing-industry-will-face\/\"},\"wordCount\":1464,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/what-main-challenges-that-the-partner-marketing-industry-will-face\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2023\/03\/9ca00c4e-0868-410b-9b9b-ffb47e3a8752.png\",\"keywords\":[\"affiliate and influencers videos\",\"diversify marketing channels\",\"future of partner marketing\",\"Partner Marketing\"],\"articleSection\":[\"Tips &amp; 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