{"id":28362,"date":"2023-04-04T13:11:49","date_gmt":"2023-04-04T10:11:49","guid":{"rendered":"https:\/\/affise.com\/?p=28362"},"modified":"2025-08-12T14:31:34","modified_gmt":"2025-08-12T11:31:34","slug":"enhance-kpis-tracking-with-the-new-advanced-event-reporting-tool-for-igaming","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/category\/updates\/enhance-kpis-tracking-with-the-new-advanced-event-reporting-tool-for-igaming\/","title":{"rendered":"Enhance KPIs Tracking With The New Advanced Event Reporting Tool For iGaming"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28362\" class=\"elementor elementor-28362\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c9b8119 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c9b8119\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7a7fd1\" data-id=\"f7a7fd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-98ee75c elementor-widget elementor-widget-text-editor\" data-id=\"98ee75c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">The world of iGaming has seen tremendous growth and development in recent years. As the industry continues to expand and evolve, there is an increasing demand for a partnership<\/span><span style=\"font-weight: 400;\"> tracking platform with<\/span><span style=\"font-weight: 400;\"> reliable and accurate<\/span> <span style=\"font-weight: 400;\">statistics to measure iGaming affiliate network KPIs accurately.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Constantly, affiliate network managers need to monitor an extensive list of metrics closely. NGR, GGR, registrations, and deposits are just a few. In addition, the rise of mobile as well as concerns about user privacy, are opening up new opportunities and challenges for the iGaming sector.&nbsp;<\/span><\/p>\n<p>For those that want to make the best of this market and beyond, Affise is introducing the Advanced Events report, a tool that allows you to see all your events data in one place. This partnership tool helps to improve your overall business performance and marketing campaign ROI. Learn in this article a step-by-step on how to use the new Advanced Events report to take your&nbsp;<a href=\"https:\/\/affise.com\/for-igaming-operators\/\" target=\"_blank\">iGaming tracking analytics<\/a>&nbsp;to a new level.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e0ef2b0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e0ef2b0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c544796\" data-id=\"c544796\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3975682 elementor-widget elementor-widget-text-editor\" data-id=\"3975682\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>How to use Advanced Events Report in Affise\u00a0<\/b><\/h2><p><span style=\"font-weight: 400;\">Advanced events report is a feature available on <a href=\"https:\/\/affise.com\/affise-performance\/\">Affise Performance<\/a> that can track various iGaming metrics, including player activity, game performance, and revenue figures. It made it possible to custom columns by clicking the &#8220;Add Column&#8221; button and using an easy interface to calculate metrics such as registrations, FTDs, and conversion rates from registrations to deposits.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba4216c elementor-widget elementor-widget-image\" data-id=\"ba4216c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/04\/image2.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"image2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjgzNjYsInVybCI6Imh0dHBzOlwvXC9hZmZpc2UuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvaW1hZ2UyLnBuZyJ9\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1999\" height=\"326\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/04\/image2.png\" class=\"attachment-large size-large wp-image-28366\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Click to expand \ud83d\udd0e<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df1fa49 elementor-widget elementor-widget-text-editor\" data-id=\"df1fa49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Furthermore, the Advanced Events report offers various other features that make it an ideal place for tracking your players&#8217; activity. You can break down data by day, month, or week and by offer, affiliate, or advertiser to display key performance indicators at a glance. It is also possible to filter statistics by the advertiser, offer, or affiliate to obtain more granular data.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d799031 elementor-widget elementor-widget-image\" data-id=\"d799031\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"585\" height=\"614\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/04\/image1.png\" class=\"attachment-large size-large wp-image-28367\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e546d54 elementor-widget elementor-widget-text-editor\" data-id=\"e546d54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can select metrics for each event&#8217;s amount, revenue, payout, and earnings. Additionally, you can do this for each status of the conversion.\u00a0 For example, you can display revenue by \u201cFirst Time Deposit (FTD)\u201d or the column with the number of approved registrations<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-771bb79 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"771bb79\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ca20ed\" data-id=\"5ca20ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fb1679 elementor-widget elementor-widget-image\" data-id=\"0fb1679\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/04\/image4.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"image4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjgzNjQsInVybCI6Imh0dHBzOlwvXC9hZmZpc2UuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvaW1hZ2U0LnBuZyJ9\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1458\" height=\"677\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/04\/image4.png\" class=\"attachment-large size-large wp-image-28364\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Click to expand \ud83d\udd0e<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2e9cb elementor-widget elementor-widget-text-editor\" data-id=\"2b2e9cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00a0<\/h3><h2><b>Maximizing eCommerce Opportunities With Advanced Events Report<\/b><\/h2><p><span style=\"font-weight: 400;\">The Advanced Events report is not limited to the iGaming industry only. Suppose you are an eCommerce affiliate program manager. In that case, you can build a report to track metrics that are important for your business, such as purchases, refunds, the conversion rate from clicks to purchases, or ratio between purchases and refunds, as we are shown below.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e63f219 elementor-widget elementor-widget-image\" data-id=\"e63f219\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/04\/image3.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"image3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MjgzNjUsInVybCI6Imh0dHBzOlwvXC9hZmZpc2UuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNFwvaW1hZ2UzLnBuZyJ9\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1858\" height=\"651\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/04\/image3.png\" class=\"attachment-large size-large wp-image-28365\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Click to expand \ud83d\udd0e<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c145d26 elementor-widget elementor-widget-text-editor\" data-id=\"c145d26\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u00a0<\/h3><h2><b>Leveraging the Power of Advanced Events Report for Mobile Analytics<\/b><\/h2><p><span style=\"font-weight: 400;\">Another use case for the Advanced Events report would be creating a report for an advertising agency working with mobile apps. This report shows the number of installs, conversion rates from clicks to installs, and conversion rates from installs to registrations or level completions.<\/span><\/p><p><span style=\"font-weight: 400;\">Overall, the Advanced Events report is a powerful and flexible tool that can be customized to meet the needs of any affiliate network manager.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By leveraging its customizable columns and intuitive interface, users can easily track and analyze a wide range of event statistics, giving them the insights they need to succeed in the fast-paced and competitive partnership marketing world.<\/span><\/p><h2><b>To sum up<\/b><\/h2><p><span style=\"font-weight: 400;\">Affise&#8217;s Advanced Events report is a tool for affiliate network managers in the iGaming, eCommerce, and mobile advertising industries that want to explore the best revenue opportunities. With the ability to track various metrics and customize columns, users can gain valuable insights into their users&#8217; activity and improve their overall business performance.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With its user-friendly interface and powerful features, the Advanced Events report is essential for any Affiliate Network Manager<\/span> <span style=\"font-weight: 400;\">looking to stay ahead in the fast-paced and competitive partnership marketing world.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0974e22 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0974e22\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64e2df6\" data-id=\"64e2df6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac180c2 elementor-widget elementor-widget-request-free-trial\" data-id=\"ac180c2\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\"><p>Start with <strong>Affise Performance<\/strong> today for free and manage your <strong>partnership marketing<\/strong> strategies seamlessly<\/p><\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/contact-us\/\" >\n                        <button class=\"request-phrase__button\">\n                            Get Affise                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The world of iGaming has seen tremendous growth and development in recent years. As the industry continues to expand and evolve, there is an increasing demand for a partnership tracking platform with reliable and accurate statistics to measure iGaming affiliate network KPIs accurately.&nbsp; Constantly, affiliate network managers need to monitor an extensive list of metrics [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":28375,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[350,352,351,349,353],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Affise Boosts iGaming KPIs with Event Reporting<\/title>\n<meta name=\"description\" content=\"Affise Performance is introducing the Advanced Events report. Learn a step-by-step on how to use the new feature for to iGaming Tracking\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/category\/updates\/enhance-kpis-tracking-with-the-new-advanced-event-reporting-tool-for-igaming\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Enhance KPIs Tracking With The New Advanced Event Reporting Tool For iGaming\" \/>\n<meta property=\"og:description\" content=\"Affise Performance is introducing the Advanced Events report. 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