{"id":28735,"date":"2023-05-16T14:42:45","date_gmt":"2023-05-16T11:42:45","guid":{"rendered":"https:\/\/affise.com\/?p=28735"},"modified":"2025-07-28T12:08:01","modified_gmt":"2025-07-28T09:08:01","slug":"6-partnership-outreach-best-practices-to-get-more-replies","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/6-partnership-outreach-best-practices-to-get-more-replies\/","title":{"rendered":"6 Partnership Outreach Best Practices to Get More Replies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28735\" class=\"elementor elementor-28735\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-972014d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"972014d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c670a9e\" data-id=\"c670a9e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddc8826 elementor-widget elementor-widget-text-editor\" data-id=\"ddc8826\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Partner marketing is a powerful channel. But you\u2019re competing with thousands of brands for partnerships with the best affiliates.<\/p><p>To get the best results, you need to dial in your strategy so that affiliates and other partners want to work with your brand instead of competitors.<\/p><p>In this guide, we will look at partner outreach best practices you can use to build better relationships with affiliates and get the best results from your outreach strategy.<\/p><p>You\u2019ll learn how to identify qualified affiliates, how to send personalized messages, the best ways to show value upfront, and how to continue the relationship. Let\u2019s dive in.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3700896 elementor-widget elementor-widget-image\" data-id=\"3700896\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/05\/pexels-fauxels-3184416-1-scaled.jpg\" class=\"attachment-large size-large wp-image-28781\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa10902 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa10902\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcdea5f\" data-id=\"fcdea5f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fafa74e elementor-widget elementor-widget-text-editor\" data-id=\"fafa74e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>What is partnership outreach?<\/strong><\/h2><p>Partnership outreach is the process of reaching out to potential affiliates or partners for your business to start conversations.<\/p><p>You can introduce your brand and see if there\u2019s potential for you to work together. It\u2019s a channel worth investing in, considering the affiliate marketing industry is with.<\/p><h2><strong>Why use outreach to connect with affiliates and partners?<\/strong><\/h2><p><span data-preserver-spaces=\"true\">There are several benefits to running proactive affiliate outreach rather than waiting for\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/affise.com\/blog\/benefits-of-partner-program-for-your-saas-product\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">potential partners<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to discover your brand and affiliate program organically.<\/span><\/p><p><span data-preserver-spaces=\"true\">Firstly, you can specifically choose whom you reach out to and work with if that is the case. For example, if you identify an influencer in your niche with a large following, you can proactively reach out and start a conversation with them about working together.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Second, you\u2019re actively setting your new affiliate partner up for success. All too often, affiliates sign up for your program, but neither party pursues the relationship further. With outreach, you\u2019re making a clear effort to connect with that affiliate and provide them with the resources they need to successfully promote your brand to their audience.<\/span><\/p><p><span data-preserver-spaces=\"true\">Finally, it gives you a competitive advantage over brands you\u2019re competing with for a share of affiliate voice across different platforms. If the affiliates on your program feel like you\u2019re working with them and helping them generate sales, they\u2019ll want to continue to promote your brand and mutually succeed.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac0c086 elementor-widget elementor-widget-text-editor\" data-id=\"ac0c086\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong>6 affiliate outreach best practices to secure more partnerships<\/strong><\/h2><h3><strong>1. Focus on niche partners with relevant audiences<\/strong><\/h3><p><span data-preserver-spaces=\"true\">The more suited your <a href=\"https:\/\/theaffiliatemonkey.com\/\" target=\"_blank\" rel=\"noopener\">affiliate marketing<\/a> partners are for your brand, the better the results you\u2019ll both see.<\/span><\/p><p><span data-preserver-spaces=\"true\">You\u2019ll see more sales, and your affiliates get more commissions. It\u2019s a win-win scenario.<\/span><\/p><p><span data-preserver-spaces=\"true\">The easiest way to identify relevant affiliates is through affiliate partnership software like\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/affise.com\/reach\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Affise<\/span><\/a><span data-preserver-spaces=\"true\">. You can access a community of affiliates and influencers actively looking for new partners to work with. You can easily identify the best affiliates using search filters and see key details on each one.<\/span><\/p><p><span data-preserver-spaces=\"true\">As well as that, you can use tools like\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/buzzsumo.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">BuzzSumo<\/span><\/a><span data-preserver-spaces=\"true\">,\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/sparktoro.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">SparkToro<\/span><\/a><span data-preserver-spaces=\"true\">, or even\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/evaboot.com\/blog\/linkedin-prospecting\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">LinkedIn Sales Navigator<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to complement your affiliate search strategy.<\/span><\/p><p><span data-preserver-spaces=\"true\">When you find an affiliate who is a good fit, you can save their details to your list or reach out directly on Affise.<\/span><\/p><p><span data-preserver-spaces=\"true\">It\u2019s better to have a smaller list of potential partners who are an excellent fit for your product than a larger list with a higher percentage of people who aren\u2019t a good fit.<\/span><\/p><p><span data-preserver-spaces=\"true\">Analyze your list of potential partners with a critical lens, and ensure every person you contact will want to say yes to your offer.<\/span><\/p><p><span data-preserver-spaces=\"true\">When you reach out to them to strike up a deal, you\u2019ll get more replies, build better relationships, and ultimately, get more sales.<\/span><\/p><h3><strong>2. Find verified contact details before reaching out<\/strong><\/h3><p><span data-preserver-spaces=\"true\">To complement your strategy on Affise, you can use cold email to connect with new potential affiliates.<\/span><\/p><p><span data-preserver-spaces=\"true\">If you have someone\u2019s email, it\u2019s easy to get in touch to start a conversation and invite them to your program on Affise. To find their business email address, use an\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/blog.salesflare.com\/best-email-finder\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">email-finding tool<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0like\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/anymailfinder.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Anymail Finder<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0or\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/findthatlead.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">FindThatLead<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5321680 elementor-widget elementor-widget-image\" data-id=\"5321680\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1436\" height=\"744\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/05\/findthatlead-home-page.png\" class=\"attachment-large size-large wp-image-28783\" alt=\"6 Partnership Outreach Best Practices to Get More Replies - Affise\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a0a3534 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a0a3534\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-25a39a3\" data-id=\"25a39a3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d270483 elementor-widget elementor-widget-text-editor\" data-id=\"d270483\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Once you have an email address, you\u2019ll need to\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.usebouncer.com\/how-to-verify-email-addresses\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">verify it<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to make sure it\u2019s the correct one.<\/span><\/p><p><span data-preserver-spaces=\"true\">Then, send an email inviting them to join your program or start a conversation to judge fit.<\/span><\/p><h3><strong>3. Add unique personalization to every email and stand out<\/strong><\/h3><p><span data-preserver-spaces=\"true\">Personalizing your outreach is a critical best practice to ensure your messages stand out in each affiliate\u2019s busy inbox.<\/span><\/p><p><span data-preserver-spaces=\"true\">You\u2019ll instantly show them that you\u2019re invested in the relationship from the first interaction and aren\u2019t just looking to hit an arbitrary target of adding more affiliates to your program.<\/span><\/p><p><span data-preserver-spaces=\"true\">When it comes to personalizing your outreach, you need to show affiliates that you\u2019re not just pretending to add personalization.<\/span><\/p><p><span data-preserver-spaces=\"true\">Several elements make up a personalized email:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">Using their first name and company name<\/span><\/li><li><span data-preserver-spaces=\"true\">Making your offer highly relevant<\/span><\/li><li><span data-preserver-spaces=\"true\">Including a personalized opening line<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\">Adding a personalized opening line instantly shows you\u2019re specifically reaching out to that affiliate.<\/span><\/p><p><span data-preserver-spaces=\"true\">You need to go beyond the surface-level personalization that most outreach teams use.<\/span><\/p><p><span data-preserver-spaces=\"true\">For example, if you opened your email with the sentence: \u201c<\/span><em><span data-preserver-spaces=\"true\">Loved your latest post!<\/span><\/em><span data-preserver-spaces=\"true\">\u201d, it wouldn\u2019t come across as authentic because it could be sent to almost anyone on your list.<\/span><\/p><p><span data-preserver-spaces=\"true\">However, if you say something like: \u201c<\/span><em><span data-preserver-spaces=\"true\">Found your latest video on eCommerce trends to watch in Q1 very insightful, particularly the part about [topic]\u201d<\/span><\/em><span data-preserver-spaces=\"true\">, it\u2019s immediately clear that you\u2019re only reaching out to them.<\/span><\/p><p><span data-preserver-spaces=\"true\">This sets the relationship up for success, because your affiliate partners will trust you and see that you value their time. They\u2019ll be more likely to want to work with you, and more inclined to promote your products in their content.<\/span><\/p><p><span data-preserver-spaces=\"true\">To do this at scale,\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/quickmail.com\/cold-email\/software\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">use a cold email tool<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0like QuickMail. It enables you to add attributes to your email templates that change for every recipient and send fully personalized emails.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4f5356 elementor-widget elementor-widget-image\" data-id=\"a4f5356\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/05\/quickmail-personalized-email.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"quickmail-personalized-email\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjg3ODUsInVybCI6Imh0dHBzOlwvXC9hZmZpc2UuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNVwvcXVpY2ttYWlsLXBlcnNvbmFsaXplZC1lbWFpbC5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/05\/quickmail-personalized-email.png\" title=\"quickmail-personalized-email\" alt=\"Partnership Outreach - Email Example- Affise\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Click to see the image \ud83d\udd0d<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-090bc51 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"090bc51\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-725e899\" data-id=\"725e899\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-68ecd39 elementor-widget elementor-widget-text-editor\" data-id=\"68ecd39\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">It\u2019s a powerful way to stand out from other agencies or brand managers trying to recruit the best affiliates.<\/span><\/p><h3><strong>4. Make the value to affiliates clear in your outreach<\/strong><\/h3><p><span data-preserver-spaces=\"true\">Your affiliate partners aren\u2019t exclusively working with your brand. They\u2019ll already have a roster of brands and products they promote, and they know to perform well with their audience.<\/span><\/p><p><span data-preserver-spaces=\"true\">If you want to stand out either over email on Affise, show them value in your first message.<\/span><\/p><p><span data-preserver-spaces=\"true\">You need to prove why it\u2019s worth their time to work with you in your outreach message.<\/span><\/p><p><span data-preserver-spaces=\"true\">The best way to do this is by adding social proof, such as past success stories or\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/trustmary.com\/reviews\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">reviews<\/span><\/a><span data-preserver-spaces=\"true\">, to your template. Always try to link these back to metrics that your future affiliate cares about, such as revenue, commissions, or conversion rate.<\/span><\/p><p><span data-preserver-spaces=\"true\">You can add a sentence like:<\/span><\/p><ul><li><em><span data-preserver-spaces=\"true\">\u201cWe recently worked with [similar affiliate] and they\u2019ve generated $2,300+ in commissions this month by promoting our product.\u201d<\/span><\/em><\/li><li><em><span data-preserver-spaces=\"true\">\u201cOur products typically see a conversion rate of 10-15% above the market average.\u201d<\/span><\/em><\/li><li><em><span data-preserver-spaces=\"true\">\u201cWe have over 1 million happy customers and would love to help you too.\u201d<\/span><\/em><\/li><\/ul><p><span data-preserver-spaces=\"true\">For example, in\u00a0<\/span><span data-preserver-spaces=\"true\">this template<\/span><span data-preserver-spaces=\"true\">\u00a0from AppSumo, they mention that they have an audience of 850,000+ potential customers:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3726079 elementor-widget elementor-widget-image\" data-id=\"3726079\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/05\/appsumo-template.png\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"appsumo-template\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6Mjg3ODIsInVybCI6Imh0dHBzOlwvXC9hZmZpc2UuY29tXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIzXC8wNVwvYXBwc3Vtby10ZW1wbGF0ZS5wbmcifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"414\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/05\/appsumo-template.png\" class=\"attachment-full size-full wp-image-28782\" alt=\"Make the value to affiliates clear in your outreach - Affise\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Click to see the image \ud83d\udd0d<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c0042c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1c0042c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1098fcc\" data-id=\"1098fcc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e11d4d5 elementor-widget elementor-widget-text-editor\" data-id=\"e11d4d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When a message like that lands in their inbox, your affiliate will instantly be interested in your offer.<\/p><p>By adding examples and numbers that reflect the benefits of working together, you\u2019ll encourage replies and show them why it\u2019s worth their time to reply.<\/p><h3><strong>5. Follow-up if your affiliate doesn\u2019t reply to have more conversations<\/strong><\/h3><p><span data-preserver-spaces=\"true\">The best affiliates are busy. They\u2019re launching campaigns, sourcing new brands to work with, and managing their team.<\/span><\/p><p><span data-preserver-spaces=\"true\">This means they won\u2019t always respond to your first affiliate outreach message. In fact,\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/quickmail.com\/cold-email\/statistics\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">55% of replies to outreach come from a follow-up<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p><p><span data-preserver-spaces=\"true\">In an outreach tool like QuickMail, adding a follow-up is simple. Choose your delay (three to five days is enough) and schedule your next email.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33492b7 elementor-widget elementor-widget-image\" data-id=\"33492b7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"284\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/05\/quickmail-email-sequence.png\" class=\"attachment-large size-large wp-image-28784\" alt=\"Follow-up if your affiliate doesn\u2019t reply to have more conversations - Affise\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e80a3c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e80a3c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a813882\" data-id=\"a813882\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96fabc6 elementor-widget elementor-widget-text-editor\" data-id=\"96fabc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">After that, you\u2019ll add a friendly reminder email. This gives you another chance to catch your affiliate\u2019s attention and get a response.<\/span><\/p><p><span data-preserver-spaces=\"true\">In Affise, you\u2019ll be able to send as many messages as you need to your potential affiliates, and you\u2019ll easily be able to use the partnership\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/affise.com\/blog\/affiliate-tracking-software\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">tracking platform<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0to see who has and hasn\u2019t responded to your messages.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-72e2f43 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"72e2f43\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f271a46\" data-id=\"f271a46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7dcb5b4 elementor-widget elementor-widget-image\" data-id=\"7dcb5b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"725\" height=\"479\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/05\/Affise-Performance.jpg\" class=\"attachment-large size-large wp-image-28786\" alt=\"Affise Performance harnesses the power of data to maximize your marketing spend\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f00c08 elementor-widget elementor-widget-text-editor\" data-id=\"9f00c08\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>6. Continue the relationship with a partnership tracking platform<\/strong><\/h3><p><span data-preserver-spaces=\"true\">If you want your affiliate partners to deliver results for your brand, you need to invest time into the relationship.<\/span><\/p><p><span data-preserver-spaces=\"true\">Keep them updated on new releases, share new creatives they can test, or even give them access to new products to promote.<\/span><\/p><p><span data-preserver-spaces=\"true\">The easiest way to manage this process is with a partnership tracking platform like\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/affise.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Affise<\/span><\/a><span data-preserver-spaces=\"true\">.<\/span><\/p><p><span data-preserver-spaces=\"true\">Affise Performance is ideal for companies looking to properly create, manage, and track their own affiliate and partner programs. With this solution, you will have access to:<\/span><\/p><ul><li><span data-preserver-spaces=\"true\">Conversion-based plans and tools;<\/span><\/li><li><span data-preserver-spaces=\"true\">CPAPI: a tool to automatically migrate campaigns in just a few clicks;<\/span><\/li><li><span data-preserver-spaces=\"true\">Easy integration via API, postback, and pixel;<\/span><\/li><li><span data-preserver-spaces=\"true\">Customizable dashboard and reports, smartlinks;<\/span><\/li><li><span data-preserver-spaces=\"true\">Smart targeting, anti-fraud and automation tools, and more.<\/span><\/li><\/ul><p><span data-preserver-spaces=\"true\">It gives you a bird\u2019s eye view of which affiliates are performing well, so you can proactively reach out to them to offer them new opportunities for earning commission and generating sales for your brand.<\/span><\/p><p><span data-preserver-spaces=\"true\">Affise gives you access to detailed data, such as how many conversions they generate, whether or not some conversions are declined, the total impressions they generate, and more.<\/span><\/p><p><span data-preserver-spaces=\"true\">It will ensure that you are always aware of whether or not the\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/whatagraph.com\/blog\/articles\/lead-generation-kpis\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">crucial KPIs<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0associated with your affiliate strategy are being hit. If not, you can easily identify ways to improve performance and hit your goals.<\/span><\/p><h2><span data-preserver-spaces=\"true\">Wrapping up<\/span><\/h2><p><span data-preserver-spaces=\"true\">Your affiliate outreach strategy can help you recruit new affiliates who can drive sales and growth for your brand.<\/span><\/p><p><span data-preserver-spaces=\"true\">From niching down to focusing on your ideal affiliates to improving how you personalize your outreach, there are multiple ways to improve your affiliate recruitment process. The best practices we\u2019ve looked at will help you improve your outreach process and get more replies.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">When you\u2019re ready to optimize how you manage your affiliate marketing efforts, try\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/affise.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Affise\u2019s<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0partnership tracking platform to boost your results.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Partner marketing is a powerful channel. But you\u2019re competing with thousands of brands for partnerships with the best affiliates. To get the best results, you need to dial in your strategy so that affiliates and other partners want to work with your brand instead of competitors. In this guide, we will look at partner outreach [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":28760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[359,182,358],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 Partnership Outreach Best Practices to Get More Replies &#8212; Affise<\/title>\n<meta name=\"description\" content=\"Discover the benefits of creating a partnership outreach strategy, and six actionable best practices to improve your results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/6-partnership-outreach-best-practices-to-get-more-replies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 Partnership Outreach Best Practices to Get More Replies\" \/>\n<meta property=\"og:description\" content=\"Discover the benefits of creating a partnership outreach strategy, and six actionable best practices to improve your results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/6-partnership-outreach-best-practices-to-get-more-replies\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2023-05-16T11:42:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-28T09:08:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/05\/3bebeb3c-0287-49b7-84d4-6b88cbf18185.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"6 Partnership Outreach Best Practices to Get More Replies\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/05\/3bebeb3c-0287-49b7-84d4-6b88cbf18185.png\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeremy Chatelaine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\/\/affise.com\/blog\/6-partnership-outreach-best-practices-to-get-more-replies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/6-partnership-outreach-best-practices-to-get-more-replies\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"6 Partnership Outreach Best Practices to Get More Replies\",\"datePublished\":\"2023-05-16T11:42:45+00:00\",\"dateModified\":\"2025-07-28T09:08:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/6-partnership-outreach-best-practices-to-get-more-replies\/\"},\"wordCount\":1679,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/6-partnership-outreach-best-practices-to-get-more-replies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2023\/05\/93b5f2a0-eb84-4d19-854e-a0015116be2e.png\",\"keywords\":[\"Email Outreach\",\"Partner Marketing\",\"Partnership Outreach\"],\"articleSection\":[\"Tips &amp; 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