{"id":29788,"date":"2023-09-22T11:53:05","date_gmt":"2023-09-22T08:53:05","guid":{"rendered":"https:\/\/affise.com\/?p=29788"},"modified":"2025-08-11T17:12:27","modified_gmt":"2025-08-11T14:12:27","slug":"new-safari-is-removing-the-tracking-parameters-how-it-will-affect-affise-customers","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/new-safari-is-removing-the-tracking-parameters-how-it-will-affect-affise-customers\/","title":{"rendered":"New Safari is removing the tracking parameters? How it will affect Affise Customers."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29788\" class=\"elementor elementor-29788\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9586495 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9586495\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6134248f\" data-id=\"6134248f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-290dd874 elementor-widget elementor-widget-text-editor\" data-id=\"290dd874\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">In a significant move towards bolstering user privacy and security, Apple has announced the release of a new version of its Safari web browser that will remove tracking link parameters. This update, slated to empower users with more control over their online data, is set to redefine the way we browse the internet.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-712bdc37 elementor-widget elementor-widget-text-editor\" data-id=\"712bdc37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tracking link parameters, often used by advertisers and data brokers, are a subtle yet invasive way to monitor and collect user data as they navigate the web. These parameters are added to URLs and can include source, medium, campaign, and more information. They allow third parties to track user behavior, including the websites they visit, the links they click, and the products they show interest in.<\/span><\/p><p><span style=\"font-weight: 400;\">The concern lies in the fact that users are often unaware of this data collection, and their consent is rarely sought. This not only breaches user privacy but also creates opportunities for targeted advertising, which some users find intrusive and discomforting.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb8f203 elementor-widget elementor-widget-html\" data-id=\"bb8f203\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\n    p.blog-intro__title.blog-intro__title_center {\n    top: 42%;\n}\n<\/style>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5f9b5 elementor-widget elementor-widget-heading\" data-id=\"7c5f9b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Apple's Solution: Removing Tracking Link Parameters<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f67bb88 elementor-widget elementor-widget-text-editor\" data-id=\"4f67bb88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With the new version, tracking link parameters will be automatically removed from URLs when users click on them. This means that advertisers and data collectors will no longer be able to access these parameters to build detailed user profiles without explicit consent.<\/span><\/p><p><span style=\"font-weight: 400;\">The concern lies in the fact that users are often unaware of this data collection, and their consent is rarely sought. This not only breaches user privacy but also creates opportunities for targeted advertising, which some users find intrusive and discomforting.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c65751b elementor-widget elementor-widget-image\" data-id=\"5c65751b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"447\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2023\/09\/scheme_1-768x447.png\" class=\"attachment-medium_large size-medium_large wp-image-29791\" alt=\"scheme\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cd1a533 elementor-widget elementor-widget-text-editor\" data-id=\"4cd1a533\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This change will present challenges for advertisers and networks when it comes to tracking users. However, it is important to note that only a small percentage of iOS users will be affected. Safari accounts for approximately 20% of the market share, and the number of users who use Privacy mode or click on links in Mail and Messages is relatively low.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd2b44c elementor-widget elementor-widget-heading\" data-id=\"1cd2b44c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Will Your Tracking With Affise Be Affected?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5016c350 elementor-widget elementor-widget-text-editor\" data-id=\"5016c350\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you are an Affise user, there is no need to be concerned about this update. Our testing has shown that the Affise tracking link parameters remain unaffected by Link Tracking Protection. These are the following parameters: sub1-sub8, offer_id, pid, imp_id and more.<\/span><\/p><p><span style=\"font-weight: 400;\">Even in Safari\u2019s Private Browsing Mode, they don&#8217;t get removed from the tracking link, ensuring that your tracking won&#8217;t be affected.<\/span><\/p><p><span style=\"font-weight: 400;\">However, some parameters, such as<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">gclid (Google AdWords)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">dclid (Google Display Network)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">fbclid (Facebook Advertising)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">twclkd (Twitter Advertising)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">msclkid (Microsoft Advertising)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">mc_eid (Mailchimp)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">igshid (Instagram)\u00a0<\/span><\/li><\/ul><div>\u00a0 \u00a0 \u00a0 \u00a0 have been removed by Link Tracking Protection.<\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ccb4476 elementor-widget elementor-widget-heading\" data-id=\"6ccb4476\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7752a1d9 elementor-widget elementor-widget-text-editor\" data-id=\"7752a1d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While Link Tracking Protection may impact the way advertisers track users, it will only affect a small portion of overall traffic. Furthermore, Affise tracking link parameters will remain unaffected.<\/span><\/p><p><span style=\"font-weight: 400;\">So, even after the launch of Link Protection, your tracking capabilities with Affise will not be impacted.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In a significant move towards bolstering user privacy and security, Apple has announced the release of a new version of its Safari web browser that will remove tracking link parameters. This update, slated to empower users with more control over their online data, is set to redefine the way we browse the internet. Tracking link [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":29810,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[33],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Safari Strips Tracking Links\u2014Impact on Affise<\/title>\n<meta name=\"description\" content=\"Apple has announced the release of a new version of its Safari web browser that will remove tracking link parameters.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/new-safari-is-removing-the-tracking-parameters-how-it-will-affect-affise-customers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Safari is removing the tracking parameters? 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