{"id":4374,"date":"2019-04-16T13:31:12","date_gmt":"2019-04-16T10:31:12","guid":{"rendered":"https:\/\/affise.com\/?p=4374"},"modified":"2025-08-04T15:28:15","modified_gmt":"2025-08-04T12:28:15","slug":"affise-cr-optimization-tool-crucial-step-to-full-automation","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/category\/updates\/affise-cr-optimization-tool-crucial-step-to-full-automation\/","title":{"rendered":"Affise CR optimization tool &#8211; CRucial step to full automation"},"content":{"rendered":"<p>In the field of digital marketing it is always a challenge to <a href=\"https:\/\/affise.com\/blog\/the-power-of-automation-in-affiliate-marketing\/\">automate various aspects of work<\/a>, especially those falling within relationships with people. Marketers spend plenty of time on running reports, analyzing and comparing data, contacting affiliates, negotiating with them and, in case of bad performance indicators and failed talks, disabling them from offers.<\/p>\n<p>Following the 2019 Affise\u2019s mission to automate as many processes in affiliate marketing as possible, we gladly introduce a new <b>CR and sub-accounts optimization tool<\/b> that filters traffic according to the performance of affiliates and traffic sources. With more automation features to come shortly, the released CR optimization tool will become the initial step towards prompt data analysis and will help to automatically block affiliates or traffic sources which fall short of the target rate.<\/p>\n<h2><b>A metric you can rely on<\/b><\/h2>\n<p>CR is one of the most significant and illustrative metrics for marketers. Its simple formula shows a clear picture about the performance of affiliates and traffic sources: low CR level may be an indication of the poor quality traffic, high CR, in turn, may be a result of fraudulent activities.<\/p>\n<p>In general, advertisers establish both conditions under which agencies must not fall outside the scope. What is more, the number can change fast and you should always be ready to act decisively and quickly. In case of a great amount of offers to keep control over CR becomes all the more difficult. But now it is fair to say that CR control challenge left behind and we can talk about it in the past tense.<\/p>\n<h2><b>Overview of CR &amp; sub-accounts optimization at Affise<\/b><\/h2>\n<p>The procedure of optimization includes four stages:<\/p>\n<ul>\n<li style=\"font-weight: 400;\">Affise\u2019s customer sets the CR range for particular offers or advertisers per specific affiliates or values received via subaccounts.<\/li>\n<li style=\"font-weight: 400;\">Once the rule is applied, the tool checks the compliance of data with the restrictions on CR in accordance with a given frequency.<\/li>\n<li style=\"font-weight: 400;\">The tool filters traffic based on the resulting statistics.<\/li>\n<li style=\"font-weight: 400;\">Auto-notifications may be sent to the corresponding affiliates.<\/li>\n<\/ul>\n<h2><b>How to enable a new feature?<\/b><\/h2>\n<p>CR &amp; sub accounts optimisation tool constitutes a separate page in Automation section, which is available on Enterprise and Custom plans. The page is divided into three tabs: <i>Rules<\/i>, <i>Change<\/i> <i>log<\/i> and <i>Block log<\/i>.<\/p>\n<h3><i>Rules<\/i><\/h3>\n<p>The page contains a set of conditions which Affise\u2019s customer assigns in accordance with the expected result.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-4375\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2019\/04\/1CR.jpg\" alt=\"CR\" width=\"1455\" height=\"559\" \/><\/p>\n<p>Where:<\/p>\n<ol>\n<li style=\"font-weight: 400;\"><b>Advertiser<\/b> is a <b>required<\/b> field. Multiple advertisers can be chosen.<\/li>\n<li style=\"font-weight: 400;\"><b>Offer<\/b> is an optional field. Multiple offers can be chosen. Note: If no offer is chosen, the rule will be applied for all the offers of the selected Advertiser(-s).<\/li>\n<li style=\"font-weight: 400;\"><b>Filters<\/b> stand for the frequency of optimization sessions.<\/li>\n<li style=\"font-weight: 400;\"><b>Conversion threshold <\/b>is a <b>required<\/b> field. It is a minimum number of conversions that starts the process of optimization.<\/li>\n<li style=\"font-weight: 400;\"><b>Schema <\/b>stands for the objects of optimization. There are 2 conditions:<i> by affiliate,<\/i> <i>by affiliate and sub2<\/i>. Multiple affiliates can be chosen.<\/li>\n<li style=\"font-weight: 400;\"><b>CR Thresholds<\/b> regulate CR in percentage terms. Min CR % is a <b>required<\/b> field.<\/li>\n<li style=\"font-weight: 400;\"><b>Notify affiliate<\/b> is an optional field. It is designed in order for the affiliates to be aware of blocking.<\/li>\n<\/ol>\n<h3><i>Change log<\/i><\/h3>\n<p>The log contains a list of records on rules updates with detailed information.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4376\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2019\/04\/2CR.jpg\" alt=\"CR\" width=\"1459\" height=\"714\" \/><\/p>\n<h3><i>Block log<\/i><\/h3>\n<p>The page provides a detailed report on blocking actions.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-4377\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2019\/04\/3CR.jpg\" alt=\"CR\" width=\"1449\" height=\"340\" \/><\/p>\n<blockquote><p>If you require any further information on CR &amp; sub-accounts optimization \u2013 feel free to contact <a href=\"mailto:support@affise.com\">support@affise.com<\/a>\u00a0or ask your account manager.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>In the field of digital marketing it is always a challenge to automate various aspects of work, especially those falling within relationships with people. Marketers spend plenty of time on running reports, analyzing and comparing data, contacting affiliates, negotiating with them and, in case of bad performance indicators and failed talks, disabling them from offers. [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":4380,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[108,168],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Affise CR Optimization Tool for Smart Automation<\/title>\n<meta name=\"description\" content=\"Automate affiliate filtering with Affise\u2019s CR tool: set thresholds, block low-performers, and streamline campaign quality.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/category\/updates\/affise-cr-optimization-tool-crucial-step-to-full-automation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Affise CR Optimization Tool for Smart Automation\" \/>\n<meta property=\"og:description\" content=\"Automate affiliate filtering with Affise\u2019s CR tool: set thresholds, block low-performers, and streamline campaign quality.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/category\/updates\/affise-cr-optimization-tool-crucial-step-to-full-automation\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2019-04-16T10:31:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-04T12:28:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2019\/04\/1_banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"752\" \/>\n\t<meta property=\"og:image:height\" content=\"357\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Affise Academy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/category\/updates\/affise-cr-optimization-tool-crucial-step-to-full-automation\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/category\/updates\/affise-cr-optimization-tool-crucial-step-to-full-automation\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"Affise CR optimization tool &#8211; 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