{"id":5339,"date":"2019-08-14T12:34:14","date_gmt":"2019-08-14T09:34:14","guid":{"rendered":"https:\/\/affise.com\/?p=5339"},"modified":"2025-08-10T21:10:58","modified_gmt":"2025-08-10T18:10:58","slug":"affise-releases-click-level-fraud-prevention-tool","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/category\/updates\/affise-releases-click-level-fraud-prevention-tool\/","title":{"rendered":"Affise Releases Click-Level Fraud Prevention Tool"},"content":{"rendered":"

A new study from Juniper Research<\/a> forecasts advertisers will lose $42 billion of ad spend globally in 2019 to fraudulent activities committed via online, mobile and in-app advertising. Despite the evolving preventing measures and initiatives, advertising fraud still stays a major issue and becomes more sophisticated each year.<\/p>\n

As at Affise we aim at creating a stronger and better affiliate ecosystem, eliminating fraud has become a challenge we had to address. First, we integrated with\u00a0the best fraud prevention tools<\/a> in the industry, so that our user can choose the technology they prefer to work with. But now we\u2019ve gone even further and released our own preventive weapon – Click-Level Fraud Prevention Tool<\/i>.<\/p>\n

What is Click-Level Fraud Prevention Tool?<\/b><\/h2>\n

A new click-level fraud prevention tool<\/i> helps Affise\u2019s users to reduce fraudulent traffic by filtering VPN, non-earmarked traffic from proxies, bot traffic etc. The system detects fraudulent traffic in real-time, block it and doesn\u2019t allow it to reach the destination website. It goes without saying that these measures increase CR of your ad campaigns, and the advertisers get higher quality traffic to their offers.<\/p>\n

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\nHow Click-level Fraud Prevention Tool Works<\/i><\/p>\n

How Does It Work?<\/b><\/h2>\n

Click-Level Fraud Prevention Tool is made with Digital Element\u2019s IP intelligence, which is the best IP geolocation data provider trusted by Adobe, Facebook, Pinterest, LinkedIn, Videology, MediaMath, BBC, Discovery Networks, Hubspot among the others. By utilising their granular IP intelligence we are able to offer the best possible solution to our clients, increasing both their performance and reach.<\/p>\n

Digital Element\u2019s NetAcuity\u00ae IP Intelligence and geolocation technologies<\/a> provide information about online users including location, connection type, and proxy data to name a few. All of this information is collected solely from a user\u2019s IP address, providing strong authentication of user identity without violating user privacy. This accurate and reliable information about online users helps to break down the anonymity barriers of the Internet and proves to be an integral and necessary part of any online security or fraud prevention strategy.<\/p>\n

Using Click-Level Fraud Prevention You Get:\u00a0<\/b><\/h2>\n