{"id":61659,"date":"2024-09-17T13:02:11","date_gmt":"2024-09-17T10:02:11","guid":{"rendered":"https:\/\/affise.com\/?p=61659"},"modified":"2025-08-11T16:25:18","modified_gmt":"2025-08-11T13:25:18","slug":"introducing-custom-columns-empowering-your-data-with-affise","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/introducing-custom-columns-empowering-your-data-with-affise\/","title":{"rendered":"Introducing Custom Columns: Empowering Your Data with Affise"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"61659\" class=\"elementor elementor-61659\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebfe82b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebfe82b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f9052d\" data-id=\"6f9052d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9675439 elementor-widget elementor-widget-text-editor\" data-id=\"9675439\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>We are thrilled to introduce a powerful new feature on the Affise platform that brings unparalleled customization and control to your analytics: Custom Columns Builder.<\/p><p>This feature allows you to design metrics and columns tailored specifically to your business needs, giving you deeper insights into your affiliate marketing performance.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7c41a elementor-widget elementor-widget-image\" data-id=\"3e7c41a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1425\" height=\"629\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2024\/09\/affise-creating-new-column.gif\" class=\"attachment-large size-large wp-image-61666\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78fd64b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"78fd64b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Why Custom Columns?<\/b><\/h3><p><span style=\"font-weight: 400;\">In the fast-paced world of affiliate marketing, having access to the right data is critical. Predefined metrics might not always capture the nuances of your campaigns. With the new custom columns feature, you can create metrics that align precisely with your goals, whether you need to track conversions, revenue, or advanced KPIs like GGR (Gross Gaming Revenue) or NGR (Net Gaming Revenue).<\/span><\/p><p><span style=\"font-weight: 400;\">By enabling <\/span><b>custom columns<\/b><span style=\"font-weight: 400;\">, you have the flexibility to:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Set up metrics that reflect your unique business operations (Purchases, Deposits)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Combine multiple data points into a single metric for better insights (NGR, GGR, Reg2Dep)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Analyze data in real-time with custom-built formulas that automatically recalculate based on filters you apply.<\/span><\/li><\/ul><h3><b>\u00a0<\/b><\/h3><h3><b>Key Benefits of Custom Columns for Your Business<\/b><\/h3><h3><b>1. Tailored Insights and Enhanced Decision-Making<\/b><\/h3><p><span style=\"font-weight: 400;\">Custom columns give you the power to tailor your reports to reflect exactly what matters most to your business. Whether you\u2019re working with iGaming metrics like conversion rates from registration to deposit, or eCommerce-specific metrics, the ability to define and calculate these directly within Affise simplifies your reporting process.<\/span><\/p><p><span style=\"font-weight: 400;\">The feature is designed to provide clarity and relevance to your data, ensuring that you have the right information to make data-driven decisions.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb1b9ea elementor-widget elementor-widget-image\" data-id=\"bb1b9ea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1858\" height=\"651\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2024\/09\/affise-creating-new-custom-column-2.png\" class=\"attachment-large size-large wp-image-61674\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e9177e elementor-widget elementor-widget-text-editor\" data-id=\"5e9177e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 14pt; margin-bottom: 4pt;\"><span style=\"font-size: 13pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">2. Easy Setup<\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">You can show key performance indicators directly into your Affise statistic. No need to rely on third-party software or manual calculations any more.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Create, edit or delete custom columns from one easy to use menu.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Name the column the way you want and decide whether to show it in the affiliate panel or only in admin panel.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 14pt; margin-bottom: 4pt;\"><span style=\"font-size: 13pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">3. Affiliate Panel Visibility<\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Custom columns aren&#8217;t just for your admin panel. You can make these metrics visible to your affiliates as well.<\/span><\/p>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">This means better communication and transparency with partners, helping them stay aligned with your goals.<\/span><\/p>\n<h3 dir=\"ltr\" style=\"line-height: 1.38; margin-top: 14pt; margin-bottom: 4pt;\"><span style=\"font-size: 13pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">How to Use Custom Columns<\/span><\/h3>\n<p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 12pt;\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Setting up a custom column on Affise is straightforward:<\/span><\/p>\n<ol style=\"margin-top: 0; margin-bottom: 0; padding-inline-start: 48px; line-height: 30px\">\n<li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 12pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Access the Custom Columns Builder<\/span><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">: Navigate to <\/span><span style=\"font-size: 11pt; font-family: 'Roboto Mono',monospace; color: #188038; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Settings &gt; Content &gt; Custom Columns<\/span><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 0pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Add Your Column<\/span><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">: Click &#8220;Add Custom Column&#8221; and input the required data, such as title, column type (number, percentage, or currency), and any specific metrics you want to track, like conversions, payouts, or revenue.<\/span><\/p>\n<\/li>\n<li dir=\"ltr\" style=\"list-style-type: decimal; font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre;\" aria-level=\"1\"><p dir=\"ltr\" style=\"line-height: 1.38; margin-top: 0pt; margin-bottom: 12pt;\" role=\"presentation\"><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: bold; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">Set Custom Formulas<\/span><span style=\"font-size: 11pt; font-family: Arial,sans-serif; color: #000000; background-color: transparent; font-weight: 400; font-style: normal; font-variant: normal; text-decoration: none; vertical-align: baseline; white-space: pre-wrap;\">: Using Affise&#8217;s intuitive interface, you can build complex formulas by selecting operations like sum, divide, and multiply. For example, you can create a column that calculates the average payout per conversion.<\/span><\/p>\n<\/li>\n<\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f1196e elementor-widget elementor-widget-text-editor\" data-id=\"5f1196e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><b>Use Cases of Custom Metrics<\/b><\/h3><h3><b>1. iGaming Industry<\/b><\/h3><p><span style=\"font-weight: 400;\">Affise has made significant improvements to support clients in the iGaming industry, where unique KPIs such as GGR and NGR are vital. For example, creating a custom column for <\/span><b>Click2Reg<\/b><span style=\"font-weight: 400;\"> (conversion from click to registration) allows you to measure the success of your user acquisition efforts for your casino.<\/span><\/p><h3><b>2. E-Commerce Campaigns<\/b><\/h3><p><span style=\"font-weight: 400;\">In e-commerce, tracking sales revenue against specific campaigns is crucial. Custom columns enable you to calculate and track <\/span><b>ROI<\/b><span style=\"font-weight: 400;\"> across campaigns, adjusting the formulas based on the unique conditions of each marketing effort.<\/span><\/p><h3><b>3. Agency Reporting<\/b><\/h3><p><span style=\"font-weight: 400;\">Another use case for the custom columns feature would be creating a report for an agency. This report shows the number of installs, conversion rates from clicks to installs, and conversion rates from installs to registrations or level completions.<\/span><\/p><h3><b>Conclusion<\/b><\/h3><p><span style=\"font-weight: 400;\">Affise\u2019s custom columns feature provides unparalleled flexibility and control over your analytics, helping you craft the metrics that matter most. Whether you\u2019re operating in iGaming, e-commerce, or any other vertical, this new capability will streamline your data management, enhance decision-making, and improve collaboration with partners.<\/span><\/p><p><span style=\"font-weight: 400;\">Explore the potential of custom metrics and take your data-driven marketing strategies to the next level with Affise.<\/span><\/p><p><span style=\"font-weight: 400;\">Feel free to reach out to our support team or your customer success manager for assistance in setting up your custom columns. Empower your marketing with metrics that truly reflect your success!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We are thrilled to introduce a powerful new feature on the Affise platform that brings unparalleled customization and control to your analytics: Custom Columns Builder. This feature allows you to design metrics and columns tailored specifically to your business needs, giving you deeper insights into your affiliate marketing performance. Why Custom Columns? In the fast-paced [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":61685,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[167],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Custom Columns | Tailor Affiliate Metrics with Affise<\/title>\n<meta name=\"description\" content=\"Affise Custom Columns let you build metrics like GGR, NGR, or Reg2Dep\u2014track what matters, simplify reporting, and boost partner transparency.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/introducing-custom-columns-empowering-your-data-with-affise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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