{"id":9224,"date":"2022-03-16T12:00:47","date_gmt":"2022-03-16T09:00:47","guid":{"rendered":"https:\/\/affise.com\/?p=9224"},"modified":"2025-09-18T11:37:27","modified_gmt":"2025-09-18T08:37:27","slug":"affiliate-marketing","status":"publish","type":"post","link":"https:\/\/affise.com\/blog\/affiliate-marketing\/","title":{"rendered":"What is Affiliate Marketing and How to Get Started"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9224\" class=\"elementor elementor-9224\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-35148e6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"35148e6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-97548c1\" data-id=\"97548c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4948f1d elementor-widget elementor-widget-text-editor\" data-id=\"4948f1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">You hear about bloggers, influencers, and other entrepreneurs who have created a juicy revenue stream for themselves by becoming affiliate marketers. Perhaps you\u2019re not quite sure\u00a0<\/span>how affiliate marketing works<span style=\"font-weight: 400;\">, however, or how you would even go about becoming one. Is that revenue stream something you could replicate?\u00a0\u00a0\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You do some research and realize that US affiliate marketing spend is set to reach over 8 billion dollars by 2022 &#8211; and this figure is continuing to grow. That\u2019s one delicious-looking pie, and you know you want a slice of it.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4bbf79 elementor-widget elementor-widget-image\" data-id=\"e4bbf79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.20.0 - 13-03-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1436\" height=\"905\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/affise-screen-grab.png\" class=\"attachment-large size-large wp-image-20481\" alt=\"Affiliate marketing spending in the United States\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61cbca5 elementor-widget elementor-widget-text-editor\" data-id=\"61cbca5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source (statista.com)<\/span><\/p><p><span style=\"font-weight: 400;\">How does it work, though? How do you get from this great idea to actually becoming a successful affiliate marketer with a good affiliate site? What steps and practices should you follow to get that tasty slice of pie sitting on your plate?<\/span><\/p><h2><strong>What is affiliate marketing?<\/strong><\/h2><p><span style=\"font-weight: 400;\">Affiliate marketing programs (also called partnership programs, associate programs, or referral programs) are a relationship set up between a brand and an individual or organization like bloggers, Youtube videos, influencers.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s been around for a while. The first affiliate program was started in 1989 but really took off with the widespread use of the internet in the nineties. In 1996, Amazon began Amazon Associates, which is still a major player in the affiliate world today. Affiliate networks started to pop up throughout the late nineties, including Commission Junction in 1998, allowing ecommerce businesses and advertisers the opportunity to connect with content creators and vice versa. The rest is history.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Once the affiliate partners sell the product, they receive a percentage of the sale, resulting in revenue generation that fluctuates based on performance and audience.<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s an example: if you run a popular blog about pets and pet care, you can focus on content that goes into detail about popular pet items, like \u201cThe 10 Best Dog Collars for 2022.\u201d In your article, you can describe each collar, why you think it\u2019s the best, and then provide a link to buy the collar. This is the affiliate model.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Once someone reading your blog clicks on that <\/span><span style=\"font-weight: 400;\">partner marketing link<\/span><span style=\"font-weight: 400;\"> to buy a collar, you receive a part of the revenue. Of course, how and when you get paid will depend on your pay model, but we\u2019ll get more into that later. In a nutshell, that\u2019s how affiliate marketing works. But there are plenty of specifics, which we\u2019re going to look at now.\u00a0<\/span><\/p><h2><strong>How does affiliate marketing work?<\/strong><\/h2><p><span style=\"font-weight: 400;\">Affiliate marketing is a simple concept within digital marketing. You have a website, blog, social media platform, or other online presence that you (and the retailer) believe can help increase brand awareness, generate leads, and drive traffic to the retailer\u2019s website.<\/span><\/p><p><span style=\"font-weight: 400;\">As the affiliate, you include elements such as links or banner ads on your website or social media posts. If those links lead to sales or leads for the retailer, then you receive an affiliate commission.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s an example: Skillshare offers opportunities to become affiliates with their business, promoting their online courses. Affiliates can share any of the courses in the Skillshare catalog, earning a commission on free trial sign-ups and subscriptions.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fecafdd elementor-widget elementor-widget-image\" data-id=\"fecafdd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1999\" height=\"1045\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/12\/How-does-affiliate-marketing-work.png\" class=\"attachment-large size-large wp-image-20100\" alt=\"How does affiliate marketing work\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3def3af elementor-widget elementor-widget-text-editor\" data-id=\"3def3af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source (skillshare.com)<\/span><\/p><p style=\"font-weight: 400;\">So if a graphic artist shares a post on Instagram about how they refresh their skills with a link to a Skillshare drawing class they\u2019ve taken, they\u2019ll receive revenue from the click-through with a unique URL indicating where the referral came from.<\/p><h3><strong>Product Creator<\/strong><\/h3><p style=\"font-weight: 400;\">It all starts with the product creator because they have the product that needs promoting. The product creator goes by many names, including the retailer, the brand, the seller, or the vendor. The product can be a thing you buy, like a motorcycle, or a service, like an online cooking class.<\/p><div class=\"elementor-text-editor elementor-clearfix\">\u00a0<\/div><section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d54c9d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d54c9d\" data-element_type=\"section\"><div class=\"elementor-container elementor-column-gap-default\"><div class=\"elementor-row\"><div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ee10abf\" data-id=\"ee10abf\" data-element_type=\"column\"><div class=\"elementor-column-wrap elementor-element-populated\"><div class=\"elementor-widget-wrap\"><div class=\"elementor-element elementor-element-f57643b elementor-widget elementor-widget-request-free-trial\" data-id=\"f57643b\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\"><div class=\"elementor-widget-container\"><div class=\"article__wrapper no-padding article-cta\"><div class=\"request-phrase-wrap \"><div class=\"container\"><div class=\"row\"><div class=\"request-phrase col-lg-8 order-2 order-lg-1\"><p class=\"cta-banner-heading\">Become an affiliate marketer today!<\/p><p class=\"cta-banner-subheading\">Earn money by inviting other businesses to Affise.<\/p><p><a href=\"https:\/\/affise.com\/referral\/\"> <button class=\"request-phrase__button hs-btn-pulsing\"> Join our referral program <\/button><\/a><\/p><\/div><div class=\"request-phrase-img col-lg-4 order-1 order-lg-2\"><img decoding=\"async\" src=\"\/wp-content\/themes\/affise.com\/images\/banner-cta-img.svg\" alt=\"become affiliate marketer\" \/><\/div><div class=\"clearfix\">\u00a0<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><p><style> div.article-cta.article__wrapper p.cta-banner-heading {font-size: 35px;line-height: 45px;font-weight: 700;color: #272742;}div.article-cta.article__wrapper p.cta-banner-subheading {color: #272742;}div.article-cta.article__wrapper.no-padding {padding: 0;}div.article-cta.article__wrapper .request-phrase {padding: 0;background: transparent;text-align: left;margin-top: 0;margin-bottom: 0;}.request-phrase-img {}.request-phrase-img img {margin-left: 0;margin-bottom: 0;max-height: 210px;}div.article-cta.article__wrapper .request-phrase-wrap {padding: 50px 60px;text-align: center;background: #E4C9FF;border-radius: 10px;margin-bottom: 60px;margin-top: 30px;}div.article-cta.article__wrapper p {font-size: .9375rem;line-height: 1.75rem;margin-bottom: 25px;color: #ffffff;}div.article-cta.article__wrapper .request-phrase__text {font-size: 1.5625rem;line-height: 2.1875rem;text-align: center;color: #272742;margin-bottom: 1.25rem;font-weight: 700;}@media only screen and (max-width: 600px) {div.article-cta.article__wrapper .request-phrase-wrap {padding: 1.5rem 1.525rem 0.9375rem }div.article-cta.article__wrapper .request-phrase__button {width: 100%;}.request-phrase-img img {max-height: 120px;margin: 0 auto 30px;}}div.article-cta.article__wrapper .request-phrase__button:hover {opacity: 0.8;}div.article-cta.article__wrapper .request-phrase__button {background: #272742;border-radius: 5px;padding: 17px 23px!important;font-size: 15px!important;line-height: 15px;color: #fff;font-weight: 600;margin: 0 auto;-webkit-transition: all .3s ease;-o-transition: all .3s ease;transition: all .3s ease;box-shadow: 0 0 0 0 rgba(39, 39, 66, 0.5);border: 0;}.hs-btn-pulsing {-webkit-animation-name: pulsing;-webkit-animation-duration: 5s;-webkit-animation-iteration-count: infinite;-webkit-animation-timing-function: linear;-webkit-animation-delay: 0s;animation-name: pulsing;animation-duration: 5s;animation-iteration-count: infinite;animation-timing-function: linear;animation-delay: 0s;}.hs-btn-pulsing:hover {-webkit-animation: none;}@-webkit-keyframes pulsing {0% {-moz-transform: scale(0.9);-ms-transform: scale(0.9);-webkit-transform: scale(0.9);transform: scale(0.9);}10% {-moz-transform: scale(1);-ms-transform: scale(1);-webkit-transform: scale(1);transform: scale(1);box-shadow: 0 0 0 20px rgba(39, 39, 66, 0);}20% {-moz-transform: scale(0.9);-ms-transform: scale(0.9);-webkit-transform: scale(0.9);transform: scale(0.9);box-shadow: 0 0 0 0 rgba(90, 153, 212, 0);}30% {-moz-transform: scale(1);-ms-transform: scale(1);-webkit-transform: scale(1);transform: scale(1);box-shadow: none;}}<\/style><\/p><p style=\"font-weight: 400;\">The product creator doesn\u2019t necessarily need to be involved in the marketing of the product, but they can participate and receive a cut from the revenue share coming in from the partner marketing.<\/p><p style=\"font-weight: 400;\">Product creation can be one of the more difficult aspects of affiliate marketing to get into as a beginner. After all, you need a product to promote. Developing a physical product can be time-consuming and difficult. If you\u2019re starting out as a product creator, developing a digital product like an e-book or webinar may be easier.<\/p><p style=\"font-weight: 400;\">But don\u2019t let that put you off &#8211; if you have an excellent idea for a product, physical or digital, work on perfecting it and getting it out to an audience.<\/p><h3><strong>Publisher or Advertiser<\/strong><\/h3><p style=\"font-weight: 400;\">The publisher or advertiser is the person or company doing the product promoting. They might have a small blog or a big media website, or they could be<\/p><p>\u00a0<\/p><p style=\"font-weight: 400;\">an influencer on Instagram<span style=\"font-weight: 400;\">. Generally, they have a focused area of interest that instills trust in their followers. For example, a cook on Youtube publishing cooking videos can promote dish soap or a cookware brand.\u00a0<\/span><\/p><p style=\"font-weight: 400;\">Their main goal is to promote the product in a way that entices potential consumers to buy. When the consumer purchases the product, the publisher receives a part of the revenue made from the sale.<\/p><p style=\"font-weight: 400;\">In the chart below, you can see videos and blogs are the most popular forms of content on the internet.\u00a0<span style=\"font-weight: 400;\">\u200b\u200b<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53f82a0 elementor-widget elementor-widget-image\" data-id=\"53f82a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1104\" height=\"736\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/12\/Publisher-or-Advertiser.png\" class=\"attachment-large size-large wp-image-20109\" alt=\"Publisher or Advertiser\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1ac232 elementor-widget elementor-widget-text-editor\" data-id=\"b1ac232\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source (hubspot.com)<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s estimated that there are more than 600 million blogs on the internet, with new ones created every day and others closing. As for videos, <\/span><span style=\"font-weight: 400;\">in 2020<\/span><span style=\"font-weight: 400;\"> it was estimated that over 500 hours of video was uploaded to Youtube every minute. That\u2019s a lot of video.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But don\u2019t be discouraged; not every video and blog on the internet is going to participate in partnership marketing or focus on your particular area of interest. To build an audience concentrate on your area of expertise or what you\u2019re passionate about and the rest will follow.<\/span><\/p><h3><strong>Consumer<\/strong><\/h3><p><span style=\"font-weight: 400;\">And then there\u2019s the consumer. The consumer is the engine behind the entire <\/span><span style=\"font-weight: 400;\">affiliate marketing<\/span><span style=\"font-weight: 400;\"> machine; there would be no sales without the consumer. Once the consumer purchases the promoted product, the affiliate, and the seller receive their share of the revenue.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Fortunately, the consumer won\u2019t pay more than the retail price as the performance marketing share is worked into the product\u2019s price from the beginning. It\u2019s important to note that consumers may be unaware that a part of the profits are going to publishers or advertisers they engage with on the internet.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, affiliates will often post a short message stating that they receive a commission from the sale. You\u2019ve most likely seen this on an Instagram marketing campaign when a post features a hashtag that says #ad or sponsored partnership.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9241ed elementor-widget elementor-widget-image\" data-id=\"e9241ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"387\" height=\"409\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/12\/Consumer.png\" class=\"attachment-large size-large wp-image-20095\" alt=\"Consumer\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98286e0 elementor-widget elementor-widget-text-editor\" data-id=\"98286e0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source (fitsmallbusiness.com)<\/span><\/p><h2><strong>3 Types of affiliate marketing<\/strong><\/h2><p><span style=\"font-weight: 400;\">Believe it or not, there are three types of affiliate marketing that you can try your hand at, each with its own benefits and challenges. Let\u2019s take a look.\u00a0<\/span><\/p><h3><strong>Unattached<\/strong><\/h3><p><span style=\"font-weight: 400;\">If you decide to pursue unattached partner marketing, you don\u2019t need to worry about being an expert in a particular field or a niche blogger. Unattached partner marketing usually means that the affiliate has no relationship or connection with the product or service and no related authority on its use or function.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As an unattached affiliate marketer, you would have no duty to advise on the product you\u2019re marketing. So you could market products you have no expertise in, but you may not attract many customers due to your lack of connection to the product.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You\u2019ll most often see unattached marketing in the form of Facebook ads and Google ads. It\u2019s an impersonal way to generate revenue with mixed results. You\u2019re mainly banking on the fact that people may be intrigued by your ad and click through to the product landing page.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019ve tried unattached affiliate marketing and you\u2019ve been disappointed with the results, you may want to try your hand at more personal, relationship-building techniques.<\/span><\/p><h3><strong>Related<\/strong><\/h3><p><span style=\"font-weight: 400;\">In contrast to unattached partner marketing, related partner marketing means the publisher or advertiser has a relationship or connection to the product category. Their influence and relationship to the product category gives them the upper hand when it comes to generating traffic and <\/span><span style=\"font-weight: 400;\">boosting sales<\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, the related affiliate marketer usually has not used the product or service themself, only similar products. As an authority on the category, they can promote the product but not make any specific recommendations based on their product or service use.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, imagine you&#8217;re an expert on microwaves, and you&#8217;re promoting a microwave you&#8217;ve never used before. You may be an expert in that particular brand&#8217;s microwaves, so you&#8217;re a trusted, related source, but you&#8217;ve never used that specific microwave, so you&#8217;re not an involved marketer, which we&#8217;ll cover next.<\/span><\/p><h3><strong>Involved<\/strong><\/h3><p><span style=\"font-weight: 400;\">An involved affiliate marketer is someone who has used the product and is confident in recommending it to their audience. They\u2019re a trusted and reliable source because they have used the product and can speak of its performance.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here&#8217;s another way to think about it: imagine you want to purchase a microwave. So you ask for a friend&#8217;s opinion on a particular microwave despite the fact they&#8217;ve never used it. Would you trust that opinion? Or would you rather buy the microwave they&#8217;ve used and loved for years?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We&#8217;d all choose the microwave with the trusted review from a trusted source. And this is most likely the partnership marketing you&#8217;re most familiar with. You&#8217;ll see detailed content marketing for all kinds of products, like make-up, organizational tools, software, and more, with detailed blog posts or videos walking you through the product step-by-step or providing in-depth reviews.<\/span><\/p><p><span style=\"font-weight: 400;\">Like these makeup tutorial videos:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1127a78 elementor-widget elementor-widget-image\" data-id=\"1127a78\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1526\" height=\"1014\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/12\/involved-affiliate-marketer.png\" class=\"attachment-large size-large wp-image-20102\" alt=\"involved affiliate marketer\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e51181 elementor-widget elementor-widget-text-editor\" data-id=\"2e51181\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source (google.com\/search)<\/span><\/p><p><span style=\"font-weight: 400;\">And the benefit is clear. Your audience will feel more engaged with you and the product, increasing your authority and boosting the product profile. And they\u2019ll know exactly what they\u2019re getting from a product.\u00a0<\/span><\/p><h2><strong>Pros &amp; Cons of affiliate marketing<\/strong><\/h2><p><span style=\"font-weight: 400;\">Like everything else in the world, performance marketing has its pros and cons. Below are some of the biggies; assess them for yourself and see where you fall in the risk vs. reward of affiliate marketing.\u00a0<\/span><\/p><h3><strong>Pros<\/strong><\/h3><p><span style=\"font-weight: 400;\">First, the good stuff. Here are some pros of performance marketing.\u00a0<\/span><\/p><h4><strong>Cost-efficient advertising<\/strong><\/h4><p><span style=\"font-weight: 400;\">Partner marketing<\/span><span style=\"font-weight: 400;\"> is a low-cost, efficient way to get your product or service out to a wider audience that you may not have had access to previously. There&#8217;s little investment in the actual advertising, and you only pay when you make a sale. At the same time, you&#8217;re more likely to make a sale because you&#8217;ll be bringing in leads that are already interested and qualified.<\/span><\/p><p><span style=\"font-weight: 400;\">And if you&#8217;re advertising the product, becoming an affiliate marketer can cost you next to nothing, or even absolutely nothing in some cases. Setting up a Youtube channel or Instagram account is free. The only real initial outlay you may face is setting up a website or an online business, and even that can be done for free with a platform like WordPress.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9baadd elementor-widget elementor-widget-image\" data-id=\"c9baadd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"939\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/12\/Cost-efficient-advertising.png\" class=\"attachment-large size-large wp-image-20096\" alt=\"Cost-efficient advertising\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1be5955 elementor-widget elementor-widget-text-editor\" data-id=\"1be5955\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source (wordpress.com)<\/span><\/p><h4><strong>Low risk<\/strong><\/h4><p><span style=\"font-weight: 400;\">Since your investment in partnership marketing is low, your risk level for performance marketing is inconsequential. It\u2019s wise to vet your affiliates before committing to using their services. Some companies will send potential affiliates questionnaires to fill out before considering if they\u2019re a good match to the brand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re looking how to become an affiliate marketer, in addition to a low starting cost, you\u2019ll decide what area you want to work in (possibly related to existing knowledge and skill sets or a completely new area of interest that seems attractive). You choose the medium you\u2019ll use (social media, affiliate website, or blog), and then you simply start creating content and looking for partners.<\/span><\/p><h4><strong>Access to a larger market<\/strong><\/h4><p><span style=\"font-weight: 400;\">As mentioned before, using affiliate marketing means you\u2019ll reach larger markets and wider audiences than you would with traditional marketing. Bloggers, influencers, and content creators have followers from all walks of life, interested in all kinds of things. That means you\u2019ll have access to a potential customer who normally wouldn\u2019t consider your product or maybe wasn\u2019t even aware of your brand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">At the same time, many <\/span><span style=\"font-weight: 400;\">content creators<\/span><span style=\"font-weight: 400;\"> have a very specific interest or expertise. Access to a niche audience can help you increase your conversions. If an audience is interested in a little-known or served pastime, then they\u2019ll have more of a need for a product suited to their hobby. So, even small, niche audiences can gain you access to a larger market.<\/span><\/p><p><span style=\"font-weight: 400;\">Like bookbinding:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0406e9 elementor-widget elementor-widget-image\" data-id=\"e0406e9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1054\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/12\/bookbinding.png\" class=\"attachment-large size-large wp-image-20094\" alt=\"bookbinding\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fdad1e elementor-widget elementor-widget-text-editor\" data-id=\"1fdad1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source (thecuriouslycreative.com)<\/span><\/p><h3><strong>Cons<\/strong><\/h3><p><span style=\"font-weight: 400;\">And now, the not-so-good stuff. You should know the cons along with the pros &#8211; having all the information will better steer you towards the right choice for your business.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">No monthly or weekly paycheck<\/span><\/h4><p><span style=\"font-weight: 400;\">As an affiliate marketer, you won&#8217;t be able to count on a monthly or weekly paycheck, and your pay period will be determined by the product creator. Your paycheck will fluctuate based on how much revenue you generate. So you won\u2019t be able to plan ahead when it comes to your partner marketing money.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, if you\u2019re considering affiliate marketing as a side gig to earn some extra money, there\u2019s nothing wrong with a variating paycheck. If you\u2019re looking for more stable earnings, a lot of work will have to be put in before you see steady, consistent returns.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While not an exact science, we can divide affiliate marketers into different groups according to their earnings:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Beginners<\/b><span style=\"font-weight: 400;\">. This group has just started on the affiliate ladder and may be making zero earnings or even a slight loss (if they\u2019ve invested in things like a website and\/or any relevant software).\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Low-level<\/b><span style=\"font-weight: 400;\">. This group may be beginning to climb or are doing performance marketing as a side gig. They are earning up to $300 per day.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Intermediates<\/b><span style=\"font-weight: 400;\">. These affiliate marketers have spread their wings a little and may be working on several programs at once and earning anywhere from $300 to $3000 per day.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>High level<\/b><span style=\"font-weight: 400;\">. Experienced and savvy, they may have built their own network and are earning more than $3000 per day.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Super affiliates<\/b><span style=\"font-weight: 400;\">. These are sometimes called \u201cgurus of affiliate marketing.\u201d They will likely have a large network of their own, operate across multiple platforms, and will often have brands approach them rather than vice-versa. Their earnings can be in excess of $10,000 per day.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">You\u2019re not going to become a super affiliate overnight. It takes hard work, dedication, a willingness to learn new processes, and a good eye for what the market wants. However, reaching the intermediate stage is a <\/span><i><span style=\"font-weight: 400;\">very<\/span><\/i><span style=\"font-weight: 400;\"> achievable goal.<\/span><\/p><h4><strong>Limited program control<\/strong><\/h4><p><span style=\"font-weight: 400;\">If you\u2019re a product creator, you don\u2019t have to be creative or invest lots of money in partner marketing. But you do have to be careful about who you work with. You don\u2019t want to align yourself with a disreputable affiliate marketer sharing violent or unsavory content that could harm your brand reputation.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-542c875 elementor-widget elementor-widget-image\" data-id=\"542c875\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"636\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/12\/Limited-program-control.png\" class=\"attachment-large size-large wp-image-20103\" alt=\"Limited program control\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6075a33 elementor-widget elementor-widget-text-editor\" data-id=\"6075a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source (thisisbeacon.com)<\/span><\/p><p><span style=\"font-weight: 400;\">You also need to be on the lookout for fraud. We\u2019ll go into more fraud detail later in this article, but it\u2019s definitely something to keep in mind.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As we mentioned earlier, look into your <\/span><span style=\"font-weight: 400;\">affiliate partnerships<\/span><span style=\"font-weight: 400;\"> before using their services, so you don\u2019t get burned. If you want more control over your marketing program, consider setting up guidelines for content creators that list exactly how products can be marketed and review content before it goes live.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While this creates more work for your business or network, it will also give you peace of mind that your product is being marketed correctly.<\/span><\/p><h4><strong>Subject to fraud<\/strong><\/h4><p><span style=\"font-weight: 400;\">As promised, here\u2019s some fraud information you need to remember. Unfortunately, partner marketing is vulnerable to fraud in a number of ways. Here are a few of the most common methods:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affiliates can take advantage of SEO practices by purchasing Adwords on search terms that your company may already rank high on.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affiliates can install adware or spyware that redirects searches to their page.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affiliates may purchase domain names with misspellings, and subsequently receive a share of profits from the redirects.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Affiliates can create online registration forms with made-up or stolen information.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">It\u2019s estimated that the rate of fraud across performance marketing is roughly <\/span><a href=\"https:\/\/cheq.ai\/wp-content\/uploads\/2021\/12\/Economic-cost-of-affiliate-fraud-2020-Report-12.pdf\"><span style=\"font-weight: 400;\">9%<\/span><\/a><span style=\"font-weight: 400;\">. While that may all seem daunting and possibly put you off performance marketing, it\u2019s better to know what you\u00a0 could encounter. It\u2019s a good idea to have a dedicated member of your team, like an affiliate manager, monitoring your affiliate marketing for any possible fraud.<\/span><\/p><h2><strong>How do you get paid in affiliate marketing?<\/strong><\/h2><p><span style=\"font-weight: 400;\">Of course, this is the million-dollar question you\u2019ll be asking yourself. A lot will depend on whether you do partner marketing as a full-time occupation or as a side gig. It will also depend on how many affiliate programs you sign up with, what reach you have, and what area you focus on.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s worth noting that affiliate marketing is a growing industry, with spending expected to reach <\/span><a href=\"https:\/\/www.statista.com\/statistics\/693438\/affiliate-marketing-spending\/\"><span style=\"font-weight: 400;\">$8.2 billion in 2022<\/span><\/a><span style=\"font-weight: 400;\">, up from the $5.4 billion spent in 2017. So the pie is getting bigger but so is the number of people wanting a slice of that very pie. It\u2019s impossible to tell how many marketers there are in the US but there are at least <\/span><span style=\"font-weight: 400;\"><a href=\"https:\/\/review42.com\/resources\/affiliate-marketing-statistics\/\">11,400<\/a> affiliate programs<\/span><span style=\"font-weight: 400;\"> you should consider. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b29b34 elementor-widget elementor-widget-image\" data-id=\"5b29b34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/12\/get-paid-in-affiliate-marketing.png\" class=\"attachment-large size-large wp-image-20099\" alt=\"get paid in affiliate marketing\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-192daf7 elementor-widget elementor-widget-text-editor\" data-id=\"192daf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source (affiliate-marketing-statistics.com)\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are some of the ways you can expect to make money when you start performance marketing.<\/span><\/p><h3><strong>Pay-per-sale<\/strong><\/h3><p><span style=\"font-weight: 400;\">Pay-per-sale, or PPS, is the traditional affiliate marketing method. The affiliate earns a percentage of the product&#8217;s purchase price once the consumer has purchased the product. The affiliate needs to focus their <\/span><span style=\"font-weight: 400;\">marketing strategy<\/span><span style=\"font-weight: 400;\"> on achieving a customer sale to earn a commission.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One of the most well-known PPS programs is Amazon Associates. You can link to any product on Amazon, and once someone follows your link and makes the sale, you\u2019ll earn a commission.<\/span><\/p><h3><strong>Pay-per-click<\/strong><\/h3><p><span style=\"font-weight: 400;\">In a pay-per-click model or PPC, the affiliate needs to convince the consumer to visit the seller\u2019s website to generate revenue. If web traffic to the seller\u2019s site from the affiliate\u2019s platform increases, the affiliate is paid accordingly.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Leadpages runs on a PPC model, offering 50% commission when partners endorse their business and increase the amount of new customers.<\/span><\/p><h3><strong>Payper-lead<\/strong><\/h3><p><span style=\"font-weight: 400;\">Pay-per-lead or PPL can be a bit tricky for the affiliate marketer, though not impossible. In a pay-per-lead model, the affiliate marketer needs to convince the consumer to visit the seller\u2019s site <\/span><i><span style=\"font-weight: 400;\">and <\/span><\/i><span style=\"font-weight: 400;\">complete an action on their site solidifying their lead, like filling out a form, signing up for the seller\u2019s newsletter, or committing to a product demo.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Liberty Mutual has an affiliate program that uses the PPL model. The affiliate partner receives a commission when someone goes to their site from a link and completes a quote.<\/span><\/p><h2><strong>Types of affiliate marketing channels<\/strong><\/h2><p><span style=\"font-weight: 400;\">There are so many different options available &#8211; from Amazon Affiliates to other affiliate networks like ClickBank, to working directly with a business &#8211; that it can be difficult to know where to start. Before you get into any of this, however, you need to decide what channels you want to focus on.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your best bet is to think about your strengths and choose a channel, or multiple channels, that speak to your abilities. If you have a passion for knitting and you\u2019re a good writer, consider starting a blog and posting content to Instagram. Here are some ways you could do it.<\/span><\/p><h3><strong>Influencer<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e30a02 elementor-widget elementor-widget-image\" data-id=\"3e30a02\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"536\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/12\/Influencer.png\" class=\"attachment-large size-large wp-image-20101\" alt=\"Influencer\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ddec28 elementor-widget elementor-widget-text-editor\" data-id=\"5ddec28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source (influencermarketinghub.com)\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s difficult to give an exact figure on how many influencers there are, but some estimates put the figure as high as <\/span><span style=\"font-weight: 400;\">37.8 million<\/span><span style=\"font-weight: 400;\"> across the three primary platforms. If you\u2019re (or intend to be) an influencer, you\u2019ll probably be publishing on <\/span><span style=\"font-weight: 400;\">social media channels<\/span><span style=\"font-weight: 400;\">, especially Instagram, YouTube, and Tik Tok. You might also have your own Facebook page, or produce webinars and podcasts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Whatever your primary focus, your followers will respect your opinions and are likely to make purchases based on your recommendations.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are some of the ways you can build an audience and promote a brand as an influencer:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product reviews<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live videos<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product comparisons<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Gift guides<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Account takeovers<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Live videos<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If you decide to participate in online marketing as an influencer, remember to choose products that speak to your brand. If a product seems like it\u2019s not a good fit, it probably isn\u2019t, and you should go with something else.<\/span><\/p><h3><strong>Referral links<\/strong><\/h3><p><span style=\"font-weight: 400;\">After you sign up for an affiliate program like Amazon Associates, you receive a unique referral link that earns you a commission every time a consumer clicks on them to visit a seller\u2019s site. Referral links are perfect for a number of different marketing formats like blogs or resource pages. The trick to mastering referral links is to focus on your content.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa25638 elementor-widget elementor-widget-image\" data-id=\"aa25638\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"389\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/12\/Referral-links.png\" class=\"attachment-large size-large wp-image-20110\" alt=\"Referral links\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-195fca4 elementor-widget elementor-widget-text-editor\" data-id=\"195fca4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source (referralrock.com)<\/span><\/p><p><span style=\"font-weight: 400;\">Interesting, timely, and informed content will attract consumers and followers, increasing your conversion rates and solidifying your status as a source of truth.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You\u2019ll usually find links in the following places:\u00a0<\/span><\/p><p><b>Social media:<\/b><span style=\"font-weight: 400;\"> links can be placed in profiles or on posts. Remember to keep your social media links low-key. People can be turned off by in-your-face, aggressive campaigning that doesn\u2019t match your usual aesthetic.\u00a0<\/span><\/p><p><b>Blogs:<\/b><span style=\"font-weight: 400;\"> referral links are often put in the blog content in a natural way that entices the reader to click on them for more information or to purchase the item.\u00a0<\/span><\/p><p><b>Email marketing:<\/b><span style=\"font-weight: 400;\"> links are featured prominently in the boy of the email or towards the end in a round-up of links. Links can also be used in conjunction with coupons.\u00a0<\/span><\/p><h3><strong>Blogs<\/strong><\/h3><p><span style=\"font-weight: 400;\">Blogs can be great for partner marketing. If you\u2019re already running one, you probably have an established list of subscribers as well as casual visitors. They also tend to feature organically when you look for something specific on Google search.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dddfe02 elementor-widget elementor-widget-image\" data-id=\"dddfe02\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"961\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/12\/Blogs.png\" class=\"attachment-large size-large wp-image-20093\" alt=\"Blogs\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d31f96c elementor-widget elementor-widget-text-editor\" data-id=\"d31f96c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source (google.co.uk)<\/span><\/p><p><span style=\"font-weight: 400;\">If you write about a particular area, it\u2019s always worth writing product reviews for that niche. Additionally, you can talk about how you use them\u2013for instance, if you run a beauty blog, mentioning which company\u2019s products you used for a certain look is a great way to include links. This way, you can drive traffic to the retailer\u2019s site, generate leads and conversions, and <\/span><span style=\"font-weight: 400;\">earn a healthy revenue<\/span><span style=\"font-weight: 400;\"> from your partners.<\/span><\/p><p><span style=\"font-weight: 400;\">You can also use blogs and guest blog posts to enhance your brand and establish your authority. Find websites and blogs within your niche and offer to write guest posts that link back to your own platform. This helps increase your search engine ranking. Do not take up the (usually cheap) offers of automated links as they may be ignored or penalized. Building a series of quality links can help build trust as well as your audience.<\/span><\/p><p><span style=\"font-weight: 400;\">If this seems like a lot of work, for little reward, think again. Unlike most jobs, affiliate marketing does not have to be hands-on. In fact, you could be earning from blogs or something similar you created months earlier.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Many top affiliate programs also offer recurring commissions, so, for example, a customer who signed up for an SaaS service in February could still be making you money in December.<\/span><\/p><h3><strong>Microsites<\/strong><\/h3><p><span style=\"font-weight: 400;\">Microsites are specialized sites that focus on paid searches. When you look for something via a search engine, you\u2019ll notice a list of paid results at the top of the page. They may also be advertised within an organization\u2019s main site too. Microsites can produce good sales levels if used properly.<\/span><\/p><p><span style=\"font-weight: 400;\">Because these sites are more focused, they offer more relevant and quality content to a small but enthusiastic audience. With this narrower focus and simple calls to action (CTAs), they can be an appealing channel for affiliate programs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">An example of a microsite:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de2f91f elementor-widget elementor-widget-image\" data-id=\"de2f91f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"964\" height=\"752\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/12\/microsite.png\" class=\"attachment-large size-large wp-image-20105\" alt=\"microsite\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-446ca38 elementor-widget elementor-widget-text-editor\" data-id=\"446ca38\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source (blog.hubspot.com)<\/span><\/p><p><span style=\"font-weight: 400;\">Because they offer more focused content, they often have their own domain or a sub-domain. There are plenty of benefits to creating microsites. Here are a few we thought were worth mentioning:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Because microsites are more straightforward than other web pages, they\u2019re often cheaper than them too.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO (search engine optimization) content can be easier to promote on a microsite than on a larger website. People will find, like, and share your microsite, improving your SEO rankings.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microsites have fewer pages and less content, so naturally, they\u2019re going to take less time to put together and launch.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microsites are great for small businesses and niche interests because they don\u2019t often need large sites with lots of features. Usually, a simple microsite with engaging content will do the trick.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Another benefit? Microsites are easy to build, and any business can do it. You can make it yourself or use a website builder. If you\u2019re stuck, you can always hire a freelance website designer or employ a website design studio.<\/span><\/p><h3><strong>Email catalog<\/strong><\/h3><p><span style=\"font-weight: 400;\">You might think it\u2019s old-fashioned, but email marketing remains a huge market, worth an estimated <\/span><a href=\"https:\/\/www.reportlinker.com\/clp\/global\/465205\"><span style=\"font-weight: 400;\">$2 billion<\/span><\/a><span style=\"font-weight: 400;\"> in the US alone (and $7.5 billion globally).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If for whatever reason, you have an existing list of email subscribers, this is the way to go. By sending out regular newsletters, you can include links to earn commissions. If you don\u2019t, it\u2019s time to build one. This method can easily be used alongside any of the others listed here for added effect.<\/span><\/p><p><span style=\"font-weight: 400;\">The trick to building an email list over time is to hang onto all of the emails you collect and add them to your email list to promote your products or services further. Collecting emails has the added benefit of letting you reach out to network with other affiliate marketers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Remember to send out emails, but don\u2019t overdo it\u2014plan on sending one email a week to keep your email subscribers engaged but not inundated. Don\u2019t make your emails too sales aggressive\u2014include valuable content that your readers will want to receive and maybe even share with friends.\u00a0<\/span><\/p><h3><strong>Social media websites<\/strong><\/h3><p><span style=\"font-weight: 400;\">Social media usage has grown tremendously in the last ten years, and it\u2019s now a daily part of (mostly) everyone\u2019s life. Just look at the following chart:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-982869b elementor-widget elementor-widget-image\" data-id=\"982869b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"980\" height=\"551\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/12\/Social-media-websites.png\" class=\"attachment-large size-large wp-image-20111\" alt=\"Social media websites\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f4477 elementor-widget elementor-widget-text-editor\" data-id=\"40f4477\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source (queenbeemedia.co)<\/span><\/p><p><span style=\"font-weight: 400;\">On a daily basis, 74% of people use Facebook every day, and the other social media sites aren\u2019t far off. It makes sense, then, that you\u2019d consider social media websites as one of your affiliate marketing channels.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you choose to use one or all of the major social media sites as your main performance marketing platforms, keep track of the other affiliate marketers you interact with. Create a network of peers that you can connect with to share posts and links. Communicate and post regularly to keep your audience engaged. If you start to neglect your social media sites, you may find your audience drifting away to other users.<\/span><\/p><p><span style=\"font-weight: 400;\">If you decide this is a channel you want to pursue, make sure to check the posting guidelines for each individual platform. Your ads and content will need to align with the rules of each site, like how upfront you need to be with followers about sponsored content.\u00a0<\/span><\/p><h2><strong>8 affiliate marketing best practices<\/strong><\/h2><p><span style=\"font-weight: 400;\">Besides avoiding fraud and illegal practices, there aren\u2019t many rules for affiliate marketing, but you can follow some best practices. We\u2019ve rounded up eight of our favorites to get you started.\u00a0<\/span><\/p><h3><strong>1. Know your product<\/strong><\/h3><p><span style=\"font-weight: 400;\">The number one rule in partner marketing, and possibly in all of marketing, is to know the product or service you\u2019re promoting inside and out. Consumers will be able to see through half-hearted or uninformed marketing efforts that ring hollow. To be an effective affiliate marketer, you need to have experience with the thing you\u2019re selling.<\/span><\/p><p><span style=\"font-weight: 400;\">An involved marketing strategy is a great way to show potential customers that you\u2019ve done your homework when it comes to the product. If you\u2019ve used the affiliate product or service, your authority with the product will be evident to your audience, <\/span><span style=\"font-weight: 400;\">driving sales<\/span><span style=\"font-weight: 400;\"> in the process.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For example, if you\u2019ve never been to Spain, you might have a hard time convincing someone to go there on vacation. You could give the person a generalized rundown of all the great places to visit and reasons to go, but you couldn\u2019t go into persuasive detail.<\/span><\/p><p><span style=\"font-weight: 400;\">At the same time, it\u2019s essential to have a grasp of your audience. What content and products do they want to see? As you work on understanding your product, make time to understand your customer. Knowledge of both will only help your marketing efforts in the long run.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dbfd12 elementor-widget elementor-widget-image\" data-id=\"8dbfd12\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1640\" height=\"912\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/12\/product.png\" class=\"attachment-large size-large wp-image-20108\" alt=\"product\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82862d6 elementor-widget elementor-widget-text-editor\" data-id=\"82862d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source (marketingcharts.com)<\/span><\/p><p><span style=\"font-weight: 400;\">And finally, know your rules and regulations. You don\u2019t want to have everything set up and running smoothly and then immediately shut down because you forgot to follow GDPR rules or FTC disclosures. Make sure to keep your entire operation on the up-and-up by following all necessary regulations.\u00a0<\/span><\/p><h3><strong>2. Create a tutorial<\/strong><\/h3><p><span style=\"font-weight: 400;\">If you\u2019re following our first best practice tip, then our second should come as a no-brainer. To further cement your authority, create a tutorial that shows your audience how a product works step-by-step, its best uses, or how it stacks up to competitors.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Consumers want to see a product in action before they purchase, so creating a video or a detailed how-to blog is a great way to ensure the quality of what you\u2019re marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Keep in mind it might be difficult to promote a service, like a webinar series, but you can still walk your target audience through the ins and outs of what they\u2019ll receive and the various benefits. For example, you could detail the sign-up process and any benefits you might receive. Or you could outline what the service provides without giving away too much detailed content.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8bfd62 elementor-widget elementor-widget-image\" data-id=\"e8bfd62\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1950\" height=\"1204\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/12\/Create-tutorial.png\" class=\"attachment-large size-large wp-image-20097\" alt=\"Create tutorial\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6785f4 elementor-widget elementor-widget-text-editor\" data-id=\"f6785f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source (google.com)<\/span><\/p><h3><strong>3. Consider your position<\/strong><\/h3><p><span style=\"font-weight: 400;\">\u201cTo thine, ownself be true,\u201d as Shakespeare wrote, and never is this more true than when it comes to affiliate marketing. Think about your talents, accumulated skills, education, background, hobbies, interests, and anything else that makes you, you. These are the things that will help you stand out, find your audience, and excel at affiliate marketing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Having an expertise or passion to blog, share, or post about will naturally lead you to products that sync naturally with your content. If you\u2019re a beginner starting your own Youtube make-up tutorial channel, it will make sense to lean towards make-up products and tools to ensure successful affiliate marketing. Don\u2019t market something that doesn\u2019t mesh with <\/span><span style=\"font-weight: 400;\">your brand<\/span><span style=\"font-weight: 400;\"> or speak to your content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">At the same time, you want to pick a merchant program or affiliate network that ticks all of your boxes, and that means research. What models do they use? CPA (Cost-Per-Action), CPI (Cost-Per-Install), or CPC (Cost per Click &#8211; or Pay per Click)? Which ones fit your chosen affiliate marketing niche? What sort of commission rates do they offer? Perhaps most importantly, what level of support and tutorials do they offer their affiliates?<\/span><\/p><h3><strong>4. Know the current trends<\/strong><\/h3><p><span style=\"font-weight: 400;\">Stay true to your passions and interests, but don\u2019t forget to keep an eye on current trends. After all, that\u2019s what consumers are interested in and looking for. Staying on top of trends will help you remain competitive in the crowded affiliate income space. Knowing trends will also help you discover new ways to highlight your niche, like new technologies or product developments.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pay attention to industry or niche blogs and publications, subscribe to newsletters in your chosen industry, and follow like-minded affiliate marketers.<\/span><\/p><p><span style=\"font-weight: 400;\">Here are some trends to watch out for in 2022:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A rise in video versus blogs to learn something new. If you need to learn something or want to see a product review, it\u2019s much easier to watch a video instead of reading through review sites.\u00a0<\/span><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Influencers will continue to rule with their dedicated audiences, especially those in niche markets that eat up new products and content.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use of smart devices like Alexa and Siri to find content and products.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The key with trends is to keep an eye on them as they\u2019re naturally going to shift and change. Every year will bring new trends, but keep an eye on smaller trends in your market that will have more of an impact on your affiliate marketing strategy.<\/span><\/p><h3><strong>5. Use multiple marketing channels<\/strong><\/h3><p><span style=\"font-weight: 400;\">A single-channel TV would be pretty boring, and that applies to partner marketing too. If you really want to make a go of your new business, you need to use multiple channels to reach your audience. These can include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email marketing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Websites<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Social media marketing<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Blogging (including regular articles on LinkedIn).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Online advertising such as banner ads<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">You also want to make sure to optimize your content for mobile. People use their phones 24\/7 to look at websites, check their social media, and read their favorite blogs and newsletters. Not optimizing for mobile would be a big hit to your revenue.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2417d39 elementor-widget elementor-widget-image\" data-id=\"2417d39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/12\/multiple-marketing-channels.png\" class=\"attachment-large size-large wp-image-20106\" alt=\"multiple marketing channels\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a7950 elementor-widget elementor-widget-text-editor\" data-id=\"a8a7950\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source (reviews.org)<\/span><\/p><h3><strong>6. Performance monitoring<\/strong><\/h3><p><span style=\"font-weight: 400;\">So how do you know if all of your hard work is paying off? You have to track your metrics!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re using an affiliate website like Google or Amazon, you\u2019ll have a dashboard built in that shows you a number of different measurements tracking your progress. <\/span><span style=\"font-weight: 400;\">On the other hand, you can also use a separate <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-tracking-software\/\"><span style=\"font-weight: 400;\">affiliate tracking software<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"> Seeing your numbers will show you where you\u2019re doing well and where you need to focus more attention. Is your blog content outperforming your email list? Focus on more blog content and scale back your daily emails to weekly emails.<\/span><\/p><p><span style=\"font-weight: 400;\">The following are the main metrics you want to keep an eye on:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad spend<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click-throughs<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion rates<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Net monthly sales<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Overall revenue<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Return on investment (ROI)<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Of course, you\u2019ll find some metrics more valuable than others. But when you first start tracking, look at everything until you figure out what works best for your content and strategy. For example, if you&#8217;re paid via the number of click-throughs you receive, that metric will be incredibly valuable. But, if you\u2019re paid per purchase, then click-through will be valuable, although, not as much as your conversion rate metric.<\/span><\/p><p><span style=\"font-weight: 400;\">As it relates to tracking &amp; analytics, picking the right <\/span><a href=\"https:\/\/affise.com\/blog\/referral-software\/\"><span style=\"font-weight: 400;\">referral marketing software<\/span><\/a><span style=\"font-weight: 400;\"> can make your life significantly easier. These tools will help you manage your affiliate marketing as you grow by giving you a dashboard to track all your activities, automation tools, and fraud protection. If you are not sure what to look for, check out our comprehensive guide to <\/span><a href=\"https:\/\/affise.com\/blog\/affiliate-marketing-software-comprehensive-guide\/\"><span style=\"font-weight: 400;\">affiliate marketing software<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><h3><strong>7. Engagement tracking<\/strong><\/h3><p><span style=\"font-weight: 400;\">In addition to monitoring your performance, you want to keep an eye on your engagement numbers. If your engagement numbers are low, you need to figure out why. Maybe you need to adjust your content for a different audience or consider a new channel to market on, like social media.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Tracking your engagement will require more than just counting your followers or views of your blog. Your best course of action is to track your affiliate links, your affiliate referrals, and your affiliate conversions.<\/span><\/p><p><span style=\"font-weight: 400;\">Once you have these numbers, you\u2019ll have a better grasp of how many of those followers and viewers are actually engaging with your content, driving revenue in the process.\u00a0<\/span><\/p><h3><strong>8. Creating email lists<\/strong><\/h3><p><span style=\"font-weight: 400;\">An email list is a smart way to keep in touch with your current audience and bring in new followers. You can share content, links, and really anything you want with the people subscribing to your email list. The best way to get started is to use a service like Mailchimp to set up your list with all of the registered users you already have emails for.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c711a1c elementor-widget elementor-widget-image\" data-id=\"c711a1c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1050\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/12\/email-lists.png\" class=\"attachment-large size-large wp-image-20098\" alt=\"email lists\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a7fce8 elementor-widget elementor-widget-text-editor\" data-id=\"0a7fce8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><span style=\"font-weight: 400;\">Source (mailchimp.com)<\/span><\/p><p><span style=\"font-weight: 400;\">To get new subscribers, set up a landing page on your website or place a link into your social media feed inviting new users to subscribe. To draw people in, offer a free item like an ebook or a template for people when they sign-up.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are the basic steps to starting your own email list:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Decide on an email provider and sign up for an account &#8211; a quick Google search will give you a number of options. Choose the one that fits best with your business.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create your opt-in form so people can sign up for your email list easily.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create your welcome email that will go out automatically when people sign up for your email list.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make a content plan and work on your first newsletter. You want to create a schedule to stay on top of your emails, so you don\u2019t fall behind or let your emails lapse.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test your service before you send out your first email. Send it to a friend and have them look it over. Double-check all your links and proofread your work.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">And you&#8217;re done. Click send and enjoy the rewards of all your hard work.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><h2><strong>Ace the market with Affise<\/strong><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5be6f18 elementor-widget elementor-widget-image\" data-id=\"5be6f18\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1650\" height=\"1024\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/image-2.png\" class=\"attachment-large size-large wp-image-22423\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4a63b5 elementor-widget elementor-widget-text-editor\" data-id=\"b4a63b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You\u2019ve got to the end of our guide, you\u2019re excited about the potential, and you want to plunge into the partner marketing pool. A great way to begin your journey is with <\/span><span style=\"font-weight: 400;\">Affise Reach<\/span><span style=\"font-weight: 400;\">. Affise Reach is a global platform where affiliate marketers can partner with top brands from any vertical to expand their partnerships and get access to the most lucrative offers in a couple of clicks.<\/span><\/p><h3><span style=\"font-weight: 400;\">Tracking &amp; analytics<\/span><\/h3><p><span style=\"font-weight: 400;\">See everything in one glance with Affise\u2019s robust tracking and analytics tools. Craft all of your dashboards into easy-to-read line charts, bar charts, hashtags &#8211; whatever you prefer as your layout. You can enable your team to see tracking and analytics on their own, or you can share reports on a need-to-know basis.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Powerful tracking tools include:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Client to server tracking:<\/b><span style=\"font-weight: 400;\"> a unique pixel in the code of success page notifies you of conversions.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Server to server tracking:<\/b><span style=\"font-weight: 400;\"> easy to use tracking integration via postbacks.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Server parallel tracking:<\/b><span style=\"font-weight: 400;\"> users will land on the final landing page instead of going through redirect chain elements.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Promo codes tracking:<\/b><span style=\"font-weight: 400;\"> build a loyalty program and save money with cross-promotion.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cookieless tracking:<\/b><span style=\"font-weight: 400;\"> immediate transfer from the original link to the final landing page.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Google parallel tracking:<\/b><span style=\"font-weight: 400;\"> stay compatible with Google\u2019s policy and increase the load time.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">If you\u2019re already reviewing data on another platform, you can easily sync it with <\/span><span style=\"font-weight: 400;\">Affise<\/span><span style=\"font-weight: 400;\"> so you can see all of your data in one place. You can merge Affise with:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appsflyer (can also integrate with <\/span><span style=\"font-weight: 400;\">Affise BI<\/span><span style=\"font-weight: 400;\">)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Ads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Facebook for Business<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">TikTok for Business<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Start your optimization with tracking and analytics and go from there with Affise.<\/span><\/p><h3><span style=\"font-weight: 400;\">Offers &amp; partner guidance<\/span><\/h3><p><span style=\"font-weight: 400;\">When you work with Affise, it doesn\u2019t matter whether you\u2019re an affiliate network, content creator, influencer, or brand &#8211; there\u2019s a solution to meet your needs. If you\u2019re looking for partner guidance, Affise can connect you with new contacts and influencers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In addition to partner guidance, you can also keep an eye on offers. With AffiliTest and <\/span><span style=\"font-weight: 400;\">CPAPI<\/span><span style=\"font-weight: 400;\"> by Affise, you can bulk test all of your links to see which advertiser offers are working and which ones aren\u2019t anymore.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-797f0c7 elementor-widget elementor-widget-image\" data-id=\"797f0c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"723\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/12\/Offers-partner-guidance.png\" class=\"attachment-large size-large wp-image-20107\" alt=\"Offers &amp; partner guidance\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e01492 elementor-widget elementor-widget-text-editor\" data-id=\"9e01492\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Affise constantly adds new brands to their network (they\u2019re currently at 500 and growing). It\u2019s the perfect platform to build new relationships, expand your business, and track your existing offers.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Task automation<\/span><\/h3><p><span style=\"font-weight: 400;\">Routine tasks, like tracking traffic and campaign notifications can take a big chunk out of your workday. Affise streamlines all of your routine and not-so-routine tasks with their powerful affiliate marketing\u00a0tools. Here are just some of the great automation benefits you can expect with Affise:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Fraud prevention:<\/b><span style=\"font-weight: 400;\"> set up your own fraud rules from your account to better protect your brand. You\u2019ll receive detailed fraud analytics and the ability to customize prevention processes.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>SmartLinks:<\/b><span style=\"font-weight: 400;\"> Affise\u2019s smart algorithms will send traffic exactly where it needs to go, making you the most money in the process.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Notification system:<\/b><span style=\"font-weight: 400;\"> Instantly know when something changes in your set-up with customizable notifications.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Affise Checker<\/b><span style=\"font-weight: 400;\">: Helps you monitor the traffic you work with, even letting you check and edit thousands of offers using a bulk actions bar.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>CPAPI:<\/b><span style=\"font-weight: 400;\"> Affise\u2019s CPAPI solution takes automation to the next level by opening you up to hundreds of advertisers and thousands of offers with automated transfers and free synchronization.<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Payouts management<\/span><\/h3><p><span style=\"font-weight: 400;\">Affise Reach<\/span><span style=\"font-weight: 400;\"> is ideal for any stage, from beginning your affiliate journey to expanding your partnerships. It <\/span><span style=\"font-weight: 400;\">brings you together with your ideal partners<\/span><span style=\"font-weight: 400;\"> and helps you to integrate efficiently. You can maximize your productivity and affiliate sales while minimizing the time you spend in finding those ideal partnerships.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With Affise you can automate payments, making it simple to manage charges and commissions. That means no more chasing bills and invoices, everything will be automatically updated for you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re ready to boost your affiliate marketing and change the way you approach your business, <\/span><span style=\"font-weight: 400;\">reach out to Affise today<\/span><span style=\"font-weight: 400;\"> to get started.\u00a0<\/span><\/p><h2><strong>Conclusion<\/strong><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d83267 elementor-widget elementor-widget-image\" data-id=\"3d83267\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1442\" height=\"939\" src=\"https:\/\/affise.com\/wp-content\/uploads\/2022\/03\/\u0421\u043d\u0438\u043c\u043e\u043a-\u044d\u043a\u0440\u0430\u043d\u0430-2022-05-03-\u0432-14.05.21.png\" class=\"attachment-large size-large wp-image-22427\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf44698 elementor-widget elementor-widget-text-editor\" data-id=\"cf44698\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Be realistic in the targets you set. You\u2019re not going to achieve overnight success and be driving a brand new Porsche in your first year. It may take six months or more until you start to see positive results. However, once you\u2019ve mastered the basics and start seeing a healthy monthly income, you can then start thinking about expanding your personal affiliate marketing business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If done correctly, your startup can generate a healthy and mostly passive income within a couple of years. By researching and making careful plans, and by linking with modern programs such as <\/span><span style=\"font-weight: 400;\">Affise<\/span><span style=\"font-weight: 400;\"> Reach, then affiliate marketing can pay off in the long term. Think, research, and plan before taking that first step &#8211; and maybe a second-hand Porsche won\u2019t be that far off.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-897a2dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"897a2dd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f22e20a\" data-id=\"f22e20a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b2b99e elementor-widget elementor-widget-request-free-trial\" data-id=\"2b2b99e\" data-element_type=\"widget\" data-widget_type=\"request-free-trial.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t        <div class=\"article__wrapper\">\n            <div class=\"request-phrase\">\n                <p class=\"request-phrase__text\">Looking for a full-stack technology to connect with partners and drive your affiliate marketing business? Try Affise Reach<\/p>\n                <p>\n                    <a href=\"https:\/\/affise.com\/reach\/\" >\n                        <button class=\"request-phrase__button\">\n                            Talk to an Expert                        <\/button>\n                    <\/a>\n                <\/p>\n            <\/div>\n        <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You hear about bloggers, influencers, and other entrepreneurs who have created a juicy revenue stream for themselves by becoming affiliate marketers. Perhaps you\u2019re not quite sure\u00a0how affiliate marketing works, however, or how you would even go about becoming one. Is that revenue stream something you could replicate?\u00a0\u00a0\u00a0\u00a0 You do some research and realize that US [&hellip;]<\/p>\n","protected":false},"author":29,"featured_media":9228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[51],"tags":[173,182,92],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Affiliate Marketing Guide\u202f|\u202fHow It Works &amp; How to Start<\/title>\n<meta name=\"description\" content=\"Learn how affiliate marketing works, how to choose programs, and how to earn commissions \u2014 with tips from Affise\u2019s expert guide.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/affise.com\/blog\/affiliate-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Much Can You Earn in Affiliate Marketing in 2021?\" \/>\n<meta property=\"og:description\" content=\"Affiliate marketing income greatly depends on persistence and the right strategy. But the possibilities are endless. Want to better understand how it works? Peek in and have a look!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/affise.com\/blog\/affiliate-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Affise\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/getaffise\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-16T09:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-18T08:37:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/affise.com\/wp-content\/uploads\/2020\/04\/Earnings-in-Affiliate-Marketing.png\" \/>\n<meta name=\"author\" content=\"Affise Academy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:site\" content=\"@GetAffise\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Affise Academy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"35 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/affise.com\/blog\/affiliate-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/affise.com\/blog\/affiliate-marketing\/\"},\"author\":{\"name\":\"Affise Academy\",\"@id\":\"https:\/\/affise.com\/#\/schema\/person\/df18ec4c7cd397cc0730d187e38a948f\"},\"headline\":\"What is Affiliate Marketing and How to Get Started\",\"datePublished\":\"2022-03-16T09:00:47+00:00\",\"dateModified\":\"2025-09-18T08:37:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/affise.com\/blog\/affiliate-marketing\/\"},\"wordCount\":6993,\"publisher\":{\"@id\":\"https:\/\/affise.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/affise.com\/blog\/affiliate-marketing\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/affise.com\/wp-content\/uploads\/2020\/04\/3.png\",\"keywords\":[\"Affiliate Marketing\",\"Partner Marketing\",\"Performance Marketing\"],\"articleSection\":[\"Tips &amp; 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